NICE SET OF DOUBLE L-E-Ds. print ad (front) NICE SET OF DOUBLE L-E-Ds. print ad (back)

If you have spent any time on the Internet lately, you probably have seen several online advertisements for the new MINI Hardtop.  Now MINI USA has kicked off their print ad campaign with this cheeky ad.  It features a model photo page covered by a smaller removable MINI ad with the line “NICE SET OF DOUBLE L-E-Ds.”  The back of the full page shows a cartoon with a couple in a MINI Cooper S with the line “You’re right. It’s a lot bigger than I thought!”.

The print ad can be found in the May 2014 issue of Playboy between pages 44 & 45.