Yearly Archives: 2015


worldwide MINI sales for October 2015

2015mini5door1601

Global MINI sales down 8.5% for the month but still up 15.4% for 2015.

From BMW Group PressClub Global:

Sales of the MINI brand continue to grow year-on-year, with a total of 272,819 vehicles delivered to customers around the world in the first ten months, an increase of 15.4%.

 

Sales of the MINI 3 door for the year through October have increased 8.0%, with a total of 105,072 delivered to customers. Global sales of the MINI 5 door total 75,562 in the year so far. The 5 door MINI has proved very popular since its launch last September – deliveries in October were around four-times higher than the same month last year, totalling 7,601. The new MINI Clubman came onto the market at the end of October and is expected to bring further momentum to brand’s sales.

October 2015 October 2014 change year-to-date 2015 year-to-date 2014 change
26,392 28,834 -8.5% 272,819 236,363 15.4%

See all MINI sales worldwide by month.


MINI USA sales for October 2015

MINI USA sales for October 2015

MINI USA sales down nearly 23% for the month, still up over 10% for the year.

From BMW Group PressClub USA:

MINI Brand Sales

For October, MINI USA reports 4,087 automobiles sold, a decrease of 22.9 percent from the 5,300 sold in the same month a year ago. Year-to-date, MINI USA sales are 49,061 vehicles, a 10.3 percent increase from the same period last year.

 

MINI Pre-Owned Vehicles

  • In October, sales of MINI NEXT (certified pre-owned) set an October record with 999 vehicles, up 43.1 percent over October 2014, with a year-to-date gain of 26.2 percent to 9,828 cars over the same period in 2014.
  • Total MINI Pre-Owned sales also set an October record with 2,248 cars, an increase of 19.0 percent from October 2014.
  • Total MINI Pre-Owned sales for the first ten months were 22,593, a 7.8 percent increase from the same period in 2014.

 

October 2015 October 2014 change year-to-date 2015 year-to-date 2014 change
4,087 5,300 -22.9% 49,061 44,488 10.3%

See MINI sales in the USA by month.


Press Kit: the New MINI Convertible

2016 MINI Convertible

From the BMW Group PressClub Press Kit:

The new MINI Convertible.
Profile.

New edition of the first and still the only premium convertible in the small car segment; change of generation in the model range of the tradition-steeped British brand is continued with the new MINI Convertible; open-top driving fun on four seats combined with optimised qualities in terms of sportiness, efficiency, comfort, functionality, safety, connectivity and quality of both materials and workmanship.

Unmistakable exterior design; precise balance between top-class elegance and sporty flair; characteristic proportions with powerfully sculpted surfaces and a dynamically elongated silhouette; up-to-date interpretation of classic MINI design features: circular headlamps and rear lights with chrome surrounds, hexagonal radiator grille, black peripheral body surround, side turn indicator elements; large selection of body finishes including the variant Caribbean Aqua metallic presented here for the first time.

High-quality textile soft top with fully automatic opening and closing mechanism as well as sliding roof function; new drive, fully electric and therefore very quiet for the first time; also available as MINI Yours soft top with unique woven Union Jack graphic; opening and closing of the soft top and side windows in 18 seconds, also possible during travel at speeds of up to 30km/h; invisibly integrated rollover protection which extends automatically when required as a convertible-specific component of the integrated MINI safety concept.

Increased dimensions of the new MINI Convertible as compared to predecessor model by 98 millimetres in length, 44 millimetres in width and 1 millimetre in height; longer wheelbase (+ 28 millimetres); larger track width (+ 42 millimetres at the front, + 34 millimetres at the rear); optimised space comfort on all four seats; new front seats with larger adjustment range; more comfortable entry and longer seat surface for rear passengers; also more clearly emphasised single-seat character with optimised lateral support at the rear; luggage volume expanded by approx. 25 per cent to 215 litres with closed top and 160 litres with open top; standard trim includes rear backrest with split fold, enlarged through-loading facility and Easy Load function.

Characteristic interior design with horizontally structured cockpit, circular or elliptical contours for displays, air vents and door trim elements as well as high-quality colour and material combinations; display and operating concept including instrument panel on the steering column, central instrument with new functions, optional LED lighting display and red start/stop button at the centre of the toggle switch bar in the lower section of the centre console.

Market launch of the new MINI Convertible with three engine variants (combined fuel consumption; 6.0 – 3.8 l/100 km; combined CO2emissions: 139 – 100 g/km); new engine generation with MINI TwinPower Turbo Technology; 3-cylinder petrol engine with 100 kW/136 hp in the MINI Cooper Convertible, 4-cylinder petrol engine with 141 kW/192 hp in the MINI Cooper S Convertible, 3-cylinder diesel engine with 85 kW/116 hp in the MINI Cooper D Convertible.

Power transmission to the front wheels; 6-speed manual transmission as standard; 6-speed Steptronic transmission as an option; 6-speed Steptronic sports transmission with shift paddles at the steering wheel also available for MINI Cooper S Convertible; extensive range of MINIMALISM technology as standard; optional MINI Driving Modes including GREEN mode for efficiency-optimised motoring.

Typical MINI go-kart feeling due to suspension technology with model-specific set-up combined with wide track and long wheelbase; single-joint strut front axle and multilink rear axle with increased stiffness and reduced weight; speed-related Servotronic steering support and Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC) as standard; MINICooper S Convertible additionally with Performance Control; optionally available: Dynamic Damper Control, sports suspension: 15-inch or 16-inch light alloy wheels as standard, or sized up to 18-inch as an option.

Highly rigid body structure with model-specific bracing elements for an agile driving response with maximum occupant protection; complete set of standard safety features with front airbags, head-thorax airbags integrated in the backrests, 3-point automatic belts on all seats, ISOFIX child seat mountings for the passenger seat and at the rear, tyre pressure display and partially active engine compartment lid for optimum pedestrian protection; needs-based control of the restraint systems and rollover protection by means of centralised safety electronics.

High-quality standard features including automatic soft top activation, central locking, Radio MINI Boost with USB and AUX-IN socket, Park Distance Control and air conditioning; customisation with a large selection of exterior mirror graphics, bonnet stripes, seat upholsteries, interior surfaces and Colour Lines as well as MINI Yours and John Cooper Works features.

Innovative features available for the MINI Convertible for the first time: LED headlamps with LED daytime driving light and LED rear lights; adaptive light distribution and LED turning light; LED fog lamp; lighting package with LED interior and ambient lighting; MINI Head-Up Display, Parking Assistant, Driving Assistant with camera-based active cruise control, collision and pedestrian warning with initial brake function, high beam assistant and road sign detection; rear view camera; Intelligent Emergency Call.

Additional options to enhance driving fun, comfort and individual style include 2-zone automatic air conditioning with convertible mode, seat heating, Comfort Access, Always Open Timer with new display content, new wind deflector with reduced weight and simplified mounting, rain sensor with automatic driving lights control, MINI Excitement Package including MINI Logo Projection from the exterior mirror onto the area in front of the door on the driver’s side, heatable windscreen, heatable and folding exterior mirrors, interior and exterior mirrors with automatic dip function, MINI navigation system and Wired equipment package including navigation system Professional with MINI Touch Controller, Radio MINI Visual Boost, MINI Connected XL Journey Mate and Bluetooth mobile phone preparation.

Complete MINI Connected in-car infotainment program; constantly updated selection of apps for integration in the car via smartphone; exclusive MINI functions such as MINI Streetwise, online search, Sports Instruments, Force Meter and rain warning function; MINI Connected XL Journey Mate with real time traffic radar; online-based services for the use of social networks as well as entertainment offers such as Spotify, AUPEO!, Stitcher, Deezer, Audible, Napster/Rhapsody, TuneIn and GoPro.

Engine variants:

MINI Cooper S Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1998 cc, output: 141 kW/192 hp at 5 000 – 6 000 rpm, max. torque: 280 Nm at 1 250 – 4 000 rpm (300 Nm with overboost),
acceleration (0–100 km/h): 7.2 seconds (automatic: 7.1 seconds),
top speed: 230 km/h (228 km/h),
average fuel consumption*: 6.1 – 6.0 litres (5.8 – 5.6 litres)/100 kilometres,
CO2 emissions*: 142 – 139 g/km (134 – 131 g/km), exhaust emission standard: EU6.

MINI Cooper Convertible:
3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 499 cc, output: 100 kW/136 hp at 4 400 rpm,
torque: 220 Nm at 1 250 rpm (230 Nm with overboost),
acceleration (0–100 km/h): 8.8 seconds (automatic: 8.7 seconds),
top speed: 208 km/h (206 km/h), average fuel consumption*: 5.1 – 4.9 litres (5.3 – 5.1 litres)/100 kilometres, CO2 emissions*: 118 – 114 g/km (123 – 119 g/km), exhaust emission standard: EU6.

MINI Cooper D   Convertible: 3-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 496 cc, output: 85 kW/116 hp at 4 000 rpm,
max. torque: 270 Nm at 1 750 – 2 250 rpm (300 Nm with overboost),
acceleration (0–100 km/h): 9.9 seconds (automatic: 9.9 seconds),
top speed: 195 km/h (195 km/h), average fuel consumption*: 4.0 – 3.8 litres (4.1 – 3.9 litres)/100 kilometres, CO2 emissions*: 105 – 100 g/km (109 – 104 g/km), exhaust emission standard: EU6.

* EU test cycle figures, fuel consumption dependent on the selected tyre format.

Exterior dimensions:
Length: 3 821 millimetres (MINI Cooper S Convertible: 3 850 millimetres)
Width: 1 727 millimetres
Height: 1 415 millimetres
Wheelbase: 2495 millimetres


MINI pricing from 2002 to 2016

2015 MINI lineup

MINI has released all of the 2016 model prices and we have compiled the MINI model pricing figures in the US since the launch in March 2002. The prices include the Destination and Handling Fee shown.

Some interesting notes:

  • There was a mid-year price increase in 2004 (as shown in the table).
  • Since MY2011, the MINI Cooper Hardtop ($20,100) is more expensive than the MY2002 MINI Cooper S Hardtop ($19,850).
  • The only price that went down from the previous year was the 2010 MINI John Cooper Works Convertible (from $34,950 to $34,700).
  • Prices remained the same from 2007 to 2008 and from 2015 to 2016.
  • The highest ever base price is for the 2015 MINI John Cooper Works Roadster at $37,100.
  • The 2013 and 2014 MINI Cooper Clubvan was priced at $25,985 before the D&H Fee (which increased from $700 to $795 on May 1, 2013).

 

MINI pricing from 2002 to 2016


worldwide MINI sales for September 2015

2015 MINI Hardtop and MINI 4 Door

Global sales up 8.6% for the month and 18.7% for 2015.

From BMW Group PressClub Global:

The MINI brand continues to grow its global sales with 34,600 units delivered to customers in September, an increase of 8.6% on the same month last year. The first nine months of the year have seen sales increase by 18.7% with a total of 246,426 MINIs delivered worldwide. “MINI has achieved record sales so far this year and I’m confident the trend will continue,” said Peter Schwarzenbauer, Member of the Board of Management of BMW AG, MINI, BMW Motorrad and Rolls-Royce. “The new MINI Clubman arrives in the showrooms this month and is the first MINI in the fast-growing premium compact segment. The Clubman will provide a strong impulse for the brand’s further development; MINI is building on a position of strength and I look forward to seeing our sales continue to grow around the world.”

Sales of the MINI 3 door in the first nine months of the year have increased 13.8% compared to the same period last year, with a total of 94,830 delivered to customers. Around the world, a total of 67,961 MINI 5 doors have been sold in the year-to-date.

September 2015 September 2014 change year-to-date 2015 year-to-date 2014 change
34,600 31,871 8.6% 246,426 207,529 18.7%

See all MINI sales worldwide by month.


special edition: MINI Jermyn

MINI Jermyn

MINI Japan has introduced a special edition MINI Hardtop called the MINI Jermyn.  MINI Jermyn takes its name from Jermyn Street in the Mayfair district of London, an area known for gentlemen’s fashion and grooming.  The MINI Jermyn is available in two models, the MINI Cooper S 3 Door (Hardtop 2 Door) and the MINI Cooper S 5 Door (Hardtop 4 Door).  As suggested by the name, The MINI Jermyn is a luxury edition with a woodgrain dash and unique Lounge Leather seats with Union Jack headrests.  The exterior is painted in MINI Yours Lapisluxury Blue Metallic.

Only 180 MINI Jermyn cars will be built.  The MINI Cooper S 3 Door will sell for ¥ 4,110,000 ($34,100) and the MINI Cooper S 3 Door for ¥ 4,290,000 ($35,600).

MINI Jermyn equipment

  • Dedicated body color Lapisluxury Blue
  • 18-inch  Vanity-spoke two-tone alloy wheels
  • Exclusive Lounge Leather seat in Carbon Black
  • Exclusive Dark Cottonwood interior surface
  • Exclusive sports leather steering wheel
  • Exclusive LED door Projector
  • Chrome Line Exterior
  • Chrome Line Interior
  • Color Line Satellite Grey
  • Seat heater
  • Multifunction steering wheel
  • Sports automatic transmission (with paddle-shift)
  • Cruise control
  • MINI Driving mode
  • MINI Excitement Package
  • Rain sensor (with automatic driving lights)
  • Light package
  • Storage compartment package

MINI USA sales for September 2015

MINI USA sales for September 2015

MINI USA sales up 4.6% for September and 14.8% for 2015.

From BMW Group PressClub USA:

MINI Brand Sales

For September, MINI USA reports 4,414 automobiles sold, an increase of 4.6 percent from the 4,219 sold in the same month a year ago. Year-to-date, MINI USA sales are 44,974 vehicles, a 14.8 percent increase from the same period last year.

 

MINI Pre-Owned Vehicles

  • In September, sales of MINI NEXT (certified pre-owned) were 904 vehicles, up 16.3 percent over September 2014, with a year-to-date gain of 24.6 percent to 8,829 cars over the same period in 2014.
  • Total MINI Pre-Owned sales set a September record with 2,140 cars, an increase of 4.4 percent from September 2014.
  • Total MINI Pre-Owned sales for the first nine months were 20,345, a 19.6 percent increase from the same period in 2014.

 

September 2015 September 2014 change year-to-date 2015 year-to-date 2014 change
4,414 4,219 4.6% 44,974 39,188 14.8%

See MINI sales in the USA by month.


MINI USA announced MINI Clubman Pricing

MINI at IAA Frankfurt 2015

Prices are before the $850 Destination and Handling fee.

MINI Cooper Clubman – $24,100
MINI Cooper S Clubman – $27,650

Read the BMW Group PressClub USA press release:

Woodcliff Lake, NJ – September 25, 2015… MINI USA announced pricing today on its all-new 2016 MINI Clubman with a Manufacturer’s Suggested Retail Price (MSRP) of $24,100 for the Cooper model. The most spacious and versatile MINI every built, the new MINI Clubman is the first MINI to enter the compact premium segment. It is both longer and wider than previous MINI models and offers premium quality and craftsmanship in every detail for under $25,000. The Cooper S variant will start at $27,650.  All prices exclude the $850 Destination & Handling fee.

“The premium quality and value of the new MINI Clubman will set the standard for the premium compact segment going forward,” said Patrick McKenna, Department Head, Product Planning & Events, MINI USA. “MINI defined the premium small car segment with the relaunch of the Hardtop back in 2002 and the new Clubman will help us redefine the notion of “premium” with nearly bespoke levels of customization.”

Like every MINI model in the product line up, all options are available a la carte, as well as in bundled packages. This means customers can decide to pay for only what they select and are not forced into more expensive packages that include equipment they don’t want or need. The new MINI Clubman also features a number of special upholsteries that have been developed specifically for the vehicle, including a smooth-grained Indigo blue-dyed leather with diamond-stitching in the pattern of classic English Chesterfield sofas, and a rich Burgundy leather with environmentally friendly Dinamica trim.

While the new MINI Clubman is longer and wider than any other MINI model, the newest member of the MINI family endured extensive testing on the Nürburgring in Germany, the Circuit of Miramas in France and the Millbrook Proving Ground in the UK, as well as the legendary roads of Wales. This testing was conducted to ensure that the new MINI Clubman maintained the legendary “fun to drive” handling that enthusiasts expect on the road.

The new MINI Clubman will be powered by BMW Group-developed three- and four-cylinder MINI TwinPower Turbo Technology engines, and like all MINI models and trims, will come standard with an efficient six-speed manual transmission. Meanwhile, the Cooper S variant will offer an optional 8-speed automatic or 8-speed sport automatic transmission with paddle shifters. This high tech and efficient sporty transmission is not only a first for MINI, but also a rarity in the segment.

The new MINI Clubman also comes with an array of standard equipment, including:

Cooper:

  • Six-speed manual transmission with rev-matching function
  • MINI Connected infotainment system with 6.5-inch high-resolution display, third-party app support, Bluetooth audio streaming, and voice control
  • Leather-wrapped three-spoke multifunction steering wheel and gearshift lever
  • Dual-zone automatic climate control
  • Rain-sensing windshield wipers
  • Keyless ignition
  • 12-color ambient interior lighting
  • 60/40 split-folding rear seats
  • 16” forged alloy wheels in “Loop Spoke” design
  • Carbon Black leatherette upholstery
  • MINI Driving modes with Green, Mid, and Sport settings
  • Automatic headlights

Cooper S:

  • Six-speed manual transmission with rev-matching function
  • MINI Connected infotainment system with 6.5-inch high-resolution display, third-party app support, Bluetooth audio streaming, and voice control
  • Sport seats with increased bolstering
  • 17” forged alloy wheels in silver “Vent Spoke” design or black “Net Spoke” design
  • Leather-wrapped three-spoke multifunction steering wheel and gearshift lever
  • MINI Driving modes with Green, Mid, and Sport settings
  • Dual-zone automatic climate control
  • Automatic headlights
  • Rain-sensing windshield wipers
  • Halogen fog lights
  • Keyless ignition
  • 12-color ambient interior lighting
  • 60/40 split-folding rear seats
  • Chrome-tipped dual exhaust outlets
  • Cooper S front fascia with hexagonal grille mesh, chrome surround, additional brake ventilation ducts
  • Carbon Black leatherette upholstery

In addition to the standard equipment and a la carte options, several packages are available, including:

  • Sport Package – Cooper

17” alloy wheels in silver Vent Spoke design or black Net Spoke design
LED Headlights and taillights

Sport seats with leatherette upholstery

Dynamic Damper Control adjustable suspension

  • Sport Package – Cooper S

18” alloy wheels in silver or black Star Spoke design

LED Headlights, taillights, and fog lights

Dynamic Damper Control adjustable suspension

  • Premium Package

Dual-pane panoramic sunroof

12-speaker, 410-watt harman/kardon audio system

Comfort Access keyless entry with hands-free Easy Opener for split rear doors.

  • Technology Package

8.8-inch high-resolution widescreen display

Turn-by-turn navigation with real time-traffic information

MINI Connected XL with support for Journey Mate companion app and the full MINI Connected app portfolio

Rear-view camera and rear parking sensors

The Clubman will go on sale in January 2016 at MINI dealers across the U.S. Customers looking to build or pre-order a new MINI Clubman can use the configurator now available at MINIUSA.com or visit their local MINI dealer. For full vehicle specifications, please see the detailed product news release here.


MINI USA Configurator updated with Clubman

MINI USA Configurator 2016 MINI Clubman

MINI USA updated its Configurator to include the new MINI Cooper Clubman and MINI Cooper S Clubman which launches in Europe on October 31st but doesn’t arrive in the US until later this year.

Colors available to build include Pepper White, Chili Red, Pure Burgundy Metallic, Melting Silver Metallic, Midnight Black Metallic, British Racing Green Metallic, Moonwalk Grey Metallic, Blazing Red Metallic, Lapisluxury Blue, and Thunder Grey Metallic.

Shown in the MINI UK Configurator but not in the US is Volcanic Orange and Deep Blue Metallic.

Roof colors available are body color, Black, White, and Silver.

Build a MINI Cooper Clubman or MINI Cooper S Clubman at MINIUSA.com.


Press Kit: MINI at IAA Frankfurt 2015

MINI at IAA Frankfurt 2015

From BMW Group PressClub Global:

MINI is continuing the generation change in its model program. With the latest addition to the range of the British premium brand, further target groups can now get to enjoy the distinctive MINI feeling. The new MINI Clubman, which will see its world premiere for the public at the International Motor Show 2015 in Frankfurt (IAA), is now entering the premium compact segment thanks to its increased interior space and versatility as well as its driving properties. It combines the technological advances of the latest model generation with sophisticated vehicle characteristics and numerous equipment features available in a MINI for the first time. Outstanding driving fun, distinctive and highly expressive design as well as innovative functionality further emphasise the individual style which is typical for the brand. This is what makes the new MINI Clubman so instantly appealing and an exceptional phenomenon in the face of the competition.

With innovative concepts and a new level of diversity, MINI is highly successful in the premium small car segment, too. The original in this class of vehicle is enjoying increasing popularity not only as the MINI 3 door, but also as the MINI 5 door. Both models will be on display at the IAA 2015 motor show together with the latest generation of the extremely sports-oriented MINI John Cooper Works. At the world’s most important motor show, to be held from September 19th to 27th 2015, the British brand will also be presenting innovative services as part of MINI Connected in-car infotainment as well as the current range of new optional extras and Original MINI accessories which enable the customer to tailor their vehicle to suit their own personal style.

The new MINI Clubman: traditional concept, unique qualities, additional engine range variety.
With its four doors, the characteristic split doors at the rear, five seats and the large and versatile interior, the new MINI Clubman not only transfers the classic concept of the shooting brake to the 21st century, but also to the premium compact segment. The most recent model is also the largest one of the new MINI generation. It is 27 centimetres longer and 9 centimetres wider than the MINI 5 door, and its wheelbase is 10 centimetres larger. Its luggage compartment has a volume of 360 litres and can be extended to as much as 1250 litres by folding down the rear backrest with its 40 : 20 : 40 split. The new MINI Clubman offers the highest level of everyday practicality, long distance suitability, versatility and ride comfort ever seen in a MINI.

For increased driving fun, comfort and safety, the new MINI Clubman also offers numerous features that appear in an automobile of the brand for the first time. These include the electric parking brake, the 8-speed Steptronic gearbox – optionally available depending on the model – the electrical seat adjustment function and the option MINI Yours Interior Styles with backlit door bezels. The MINI Excitement Package comprises LED interior and ambient lighting as well as a projection of the MINI logo onto the ground from the exterior mirror on the driver’s side when the car is opened and closed. Another new feature that is unique within the competitive field is the Comfort Access option including non-contact opening of the split doors at the rear.

The market launch of the new MINI Clubman will be on October 31st 2015 with three engine variants, the latest generation of engines featuring MINI TwinPower Turbo Technology for sports-style temperament and outstanding efficiency. The 4-cylinder petrol engine of the MINI Cooper S Clubman mobilises 141 kW/192 hp (combined fuel consumption): 6.3 – 6.2 l/100 km; combined CO2 emissions: 147 – 144 g/km). The MINI Cooper Clubman is powered by a 3-cylinder petrol engine with 100 kW/136 hp (combined fuel consumption: 5.3 – 5.1 l/100 km; combined CO2 emissions: 123 – 118 g/km). A new member of the engine range is the 100 kW/150 hp 4-cylinder diesel engine in the MINI Cooper D Clubman (fuel consumption combined: 4.4 – 4.1 l/100 km; combined CO2 emissions: 115 – 109 g/km).

The expansion of the engine range for the new MINI Clubman presented at IAA 2015 provides additional variety. An especially economic petrol engine variant follows in the MINI One Clubman (3 cylinders, 75 kW/102 hp; combined fuel consumption: 5.3 – 5.1 l/100 km; combined CO2 emissions: 124 – 119 g/km). In addition there will be two further diesel power units fitted in a MINI for the first time, with 3 and 4 cylinders respectively. The MINI One D Clubman with 85 kW/116 hp will be the entry model (fuel consumption combined: 3.9 – 3.8 l/100 km; combined CO2 emissions: 104 – 99 g/km). The MINI Cooper SD Clubman with 140 kW/190 hp (combined fuel consumption: 4.6 – 4.5 l/100 km; combined CO2 emissions: 122 – 119 g/km) will take on the role of the most powerful diesel variant (all EU test cycle figures, dependent on tyre format selected).

On track for success – thanks to driving pleasure and technological progress.
With the latest expansion of its model range, MINI continues to pursue its course of ongoing growth in the worldwide automobile markets. Both in the small car and the compact segment, the brand is meeting the needs and requirements of demanding target groups attracted by distinctive and highly expressive design, high-end technology and material quality as well as premium-level workmanship. With its latest model generation, MINI perpetuates the success story of the original in the premium small car segment. The choice of either the new MINI 3 door or the new MINI 5 door model increases overall appeal even further.

The MINI Countryman already impressively demonstrated that typical MINI driving fun and individual style thrills customers beyond the small car segment, too. As the first MINI with four doors, a large tailgate and five seats, the all-rounder has greatly contributed to the brand’s continued growth since being launched. There is added support here from the avant-garde and very sports-oriented MINI Paceman, the first Sports Activity Coupé in the premium compact segment. The ALL4 all-wheel drive, specially developed for MINI, is available as an option and comes as standard in the top sports models, the MINI John Cooper Works Countryman and MINI John Cooper Works Paceman.