• The MINI “Defy Labels” Ad Campaign

    MINI officially announced their Super Bowl ad which has already been given a sneak peek online. An interesting note: there are actually two slightly different versions of the ad.  In version 1, Harvey Keitel says, […]

     
  • The MINI Convertible "Stay Open" campaign

    The MINI Convertible “Stay Open” campaign

    From BMW Group PressClub Global: Munich. The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new […]

     
  • “The Incredible Seven” promotional film by BMC

    British Pathé, “one of the oldest media companies in the world” and a producer of newsreels until 1970, just released its entire collection of 85,000 historic films, in high resolution, to YouTube.  One of the newsreels […]

     
  • MINI and Flipboard team up

    MINI has teamed up with Flipboard to curate an online and mobile magazine based around the “NOT NORMAL” theme. Flipboard enables users “to read and collect the news they care about, curating their favorite stories into […]