• Press Kit: the new MINI John Cooper Works Convertible

    From the BMW Group PressClub Global press kit: The new MINI John Cooper Works Convertible. Profile. • John Cooper Works now launches the second top athlete of the new model generation; new MINI John Cooper […]

  • The MINI Convertible "Stay Open" campaign

    The MINI Convertible “Stay Open” campaign

    From BMW Group PressClub Global: Munich. The global marketing campaign “Stay Open” is about to get underway in time for the start of communications for the new MINI Convertible. The campaign will accompany the new […]

  • Press Kit: the New MINI Convertible

    From the BMW Group PressClub Press Kit: The new MINI Convertible. Profile. New edition of the first and still the only premium convertible in the small car segment; change of generation in the model range […]

  • collectible of the day: Playboy magazine wrapper ad

    LET’S TAKE IT OFF. LET’S TAKE IT ALL OFF. Here’s a clever MINI ad created in cooperation with Playboy magazine.  The back cover of the magazine shows a top view of a Hot Orange MINI […]