Tag Archives : postcards

collectible of the day: MINI USA retro-MINI postcards


MINI USA Evel Knievel MINI postcard

MINI USA The Partridge Family MINI postcard

MINI USA Starsky & Hutch MINI postcard

Shown above are some early postcards from MINI USA from 2003.   The set of four retro-MINI postcards promote the MINIUSA.COM website and feature MINIs from the 1970s, three from television programs.

  • The Dukes of Hazzard
  • Evel Knievel
  • The Partridge Family
  • Starsky & Hutch

LET’S JUMP IN THROUGH THE WINDOW. Let’s slide across the hood. Let’s Bo and Luke-it. Let’s Daisy Duke-it. Let’s install the loudest Dixie horn in Hazzard County. But seriously folks, let’s try to keep them wheels on the ground. LET’S MOTOR.™

LET’S BUILD A CAR FOR EVEL KNIEVEL. Let’s paint it red, white and blue. Let’s put a big number one on the door. Let’s prepare for takeoff. Let’s jump the rules. Let’s jump the status quo. Let’s jump SUVs. Literally. LET’S MOTOR.™

LET’S GET HAPPY, C’MON. Let’s start a band. Let’s hang out in the garage. Let’s toss our drum kit in the back. Let’s run away from groupies. Let’s remember that the family who plays together, stays together. LET’S MOTOR.™

LET’S GO UNDERCOVER. Let’s go on a stakeout. Let’s throw a siren on the roof. Let’s squeal the tires and chase some bad guys. Let’s take turns behind the wheel. Let’s be sure we watch each other’s backs. LET’S MOTOR.™

collectible of the day: LET’S JEKYLL & HYDE IT. postcard ad

LET'S JEKYLL & HYDE IT. postcard ad
LET’S JEKYLL & HYDE IT. Let’s lower it. Let’s raise it. Let’s add a spoiler. Let’s minus a spoiler. Let’s trick it out. Let’s rein it in. Let’s detail the roof. Let’s strip the roof. Let’s flame paint it. Let’s de-flame paint it. Let’s show everyone what we’ve got inside. LET’S MOTOR.

This ad insert from 2003 contains a dual-image postcard of a Chili Red MINI Cooper.  When viewed from one angle, the MINI looks plain (see right).  Tilt the ad and the MINI changes into a rally car with four driving lights on the roof, two lights on the grille, white bonnet stripes, an aero kit, racing seats, rollbars, and more.

The backside fine print reads:

View Jekyll and Hyde postcard at own risk. Overexposure to dual image may cause eyes to cross or in extreme cases switch sockets. The visual was created by computer and not by super natural forces, dark magic, sorcery or witchcraft. MINIs on postcard only look three dimensional, any attempt to enter postcard will result in failure and embarrassment. The MINI name and logo are trademarks of the MINI division of BMW or North America, LLC. © 2003

The MINI USA catalog number is INS006-03.

The LET’S JEKYLL & HYDE IT. postcard ad insert can be found in the September 2003 issue of Spin magazine (between pages 72 & 73).

collectible of the day: postcard ad

postcard ad
LET’S SEND GREETINGS FROM MILE MARKER 73. Let’s learn to speak cow. Let’s lose radio reception. Let’s make it on fumes. Let’s read between the dotted lines. Let’s hold it until the rest stop. Let’s beat our postcards home. LET’S MOTOR.

From 2003 comes this punch-out postcard ad with stickers of various landmarks.

The ad insert can be found in the following magazine issues:

  • Adventure. Vol. 5, No. 5. June/July 2003. (between pages 37 & 38)
  • Outside. Vol. 28, No. 4. April 2003. (between pages 78 & 79)

collectible of the day: MINI wears BISAZZA postcards

MINI wears BISAZZA postcard (Zebra)MINI wears BISAZZA postcard (Fifth)

MINI wears BISAZZA (Summer Flowers)MINI wears BISAZZA (Tartan Plaid)MINI wears BISAZZA (Dama)

Bisazza is one of the top luxury brands in the design sector and the industry’s leading producer of glass mosaic for interior and outdoor decoration. Established in 1956 in Alte Vicenza, Northern Italy, the company has become a trailblazer, marked by a dynamic entrepreneurial spirit, a mastery of modern technologies with an ability to read and anticipate the needs of the global market.

Bisazza worked with MINI/BMW to create the “MINI wears Bisazza”, project, which led to five personalised cars wearing custom made “dresses”. First showcased in 2005 at the Milan Design Week, the cars have been on tour ever since to the design and fashion hot spots of the world.

The quote above is from the Bisazza website.  Although BMW Press mentions only four Bisazza MINIs, Bisazza created five and there are five MINI wears BISAZZA postcards.  From the top, left to right:

  • Zebra
  • Pied de Poule [Houndstooth]
  • Summer Flowers
  • Tartan
  • Dama

Read more and see photos of the MINIs at Bisazza Blog, Cartype, Serious Wheels,

collectible of the day: modern postcard ads

In 2006, MINI USA ran a series of five postcard ads featuring icons of modern architecture. They appeared in consecutive Dwell magazines from June to November 2006. They are:

  • LET’S TAKE A MODERN ROAD TRIP. features the Sundial Bridge
  • LET’S TAKE AN EXIT TO MODERN. features Arcosanti
  • LET’S HEAD TO THE HIGH MODERN. features the Farnsworth House
  • LET’S SCALE A MODERN MOUNTAIN. features Fallingwater