collectible of the day: 2008 Product Brief.


Product Brief 2008.
Back in January we featured the Model Year 2009 Product Brief.  Today we step back one year to the 2008 PRODUCT BRIEF. MINI COOPER AND COOPER S. MINI COOPER AND COOPER S CLUBMAN. Unlike the 2009 version, this manual does not include the MINI Convertible.

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

The 179 page spiral-bound glossy book describes in deep detail the standard equipment and options on the 2008 MINI range and gives selling points.  The tabbed sections cover THE CONCEPT, BENEFIT CATEGORIES,  PRODUCT RANGE, POWER AND PERFORMANCE, SAFETY AND SECURITY, COMFORT  AND CONVENIENCE, YOU-IFICATION, OWNERSHIP, TECHNICAL DATA, EQUIPMENT, MANUFACTURING, and IDIOSYNCRASIES.

The back page reads “For use within the MINI Organization Only. Date of issue: January 2008.”