MINI has always stood for fun, community, and technology, so it’s not surprising that MINI embraced the Internet and social networking. Not just for marketing, but to connect a community of MINI owners. From the start, MINI USA created an Owners’ Lounge on its website to give owners a place to discuss and show off their MINIs. They have created official blogs and event websites. MINI has also taken advantage of popular social networking sites to reach out to MINI owners, potential owners, and fans.
MINI Owners’ Lounge – Official MINI USA website. Must own a MINI and set up an account (by VIN).
MINI Space – Site with creative projects, competitions, events, thoughts, and ideas, by MINI.
Social Media Sites
Facebook | MINI – Official MINI Facebook page.
Facebook | MINI Canada – Official Facebook page for MINI Canada.
Facebook | MINI Countryman – Official Facebook fan page for the launch of the MINI Countryman.
Facebook | MINI Motorsport – Meet fans and motorsport enthusiasts, get the latest news, and share your best pics.
Facebook | MINI Space – Official Facebook page for the MINI Space website.
Facebook | MINI TROPHY – Official Facebook page for the German MINI racing series.
Facebook | MINI United – Official Facebook page for MINI United.
Facebook | MINI UK – Official Facebook page for MINI USA.
Facebook | MINI USA – Official Facebook page for MINI USA.
Instagram – MINI – Official Instagram user profile for MINI.
Instagram – MINI Space – Official Instagram user profile for MINI Space.
MySpace – Hammer & Coop – MySpace site for the Hammer & Coop online episodes.
Pinterest – MINI – Official Pinterest page for MINI.
Pinterest – MINI Motorsport – Official Pinterest page for MINI Motorsport.
Twitter @MINI – Official MINI Twitter page.
Twitter @MINI Space – Official Twitter page for the “Creative use of Space. An urban initiative by MINI.”
Twitter @MINI United – Official Twitter page for MINI United.
YouTube – MINI’s Channel – Official site for MINI video ads, announcements, premiers, and events.
YouTube – MINI Motorsport’s Channel – Official site for MINI Motorsports videos and events.
YouTube – MINI USA’s Channel – Official site for MINI USA video ads, announcements, premiers, and events.
Social Media Apps
Facebook | MINI Mate – Find fellow motorers by MINI model, location, gender, age, and relationship.
Facebook | MINI Moments – Share photos from MINI events.
Mobile Phone Apps
MINI LINK App – Official MINI USA social networking app for the Apple iPhone.
Unofficial Social Media Sites
Facebook | John Cooper Works – Facebook group for fans of the MINI John Cooper Works models and accessories.
Facebook | MINI Cooper Cabrio Owners – For owners of the R52 and R57 MINI Convertible.
Facebook | MINI Countryman Owners – Facebook group for owners of the R60 MINI Countryman.
Facebook | MINI Coupé Owners – Facebook group for owners of the R58 MINI Coupe.
Google+ Community – MINI – Unofficial, “All Things MINI and Mini!”
Google+ Community – MINI – Unofficial, “It’s a MINI adventure…”