collectible of the day: Encyclopedia of Open Motoring


Encyclopedia of Open Motoring
Encyclopedia of Open Motoring

Issued at the launch of the original MINI Convertible in 2004, the Encyclopedia of Open Motoring was a brochure and an ad insert.

Variation 1: No INS010-04 printed on back (from press kit or dealers).
Variation 2: Has INS010-04 printed on back (from magazines).

The 18 page stapled booklet answered the common questions about open motoring in the MINI Convertible.

The ad version can be found in the following magazine issues:

  • ESPN Magazine. September 13, 2004. (between pages 72 & 73)
  • Men’s Journal. October 2004. (between pages 64 & 65)
  • Movieline’s Hollywood Life. October 2004. (between pages 16 & 17)
  • Playboy. October 2004.
  • URB. October, 2004. (between pages 64 & 65)

The MINI USA catalog number is INS010-04.