MINI Media Information
MINI at the 77th International Motor Show Geneva 2007.
The International Motor Show Geneva 2007 took place from March 8-18, 2007. The second-Generation (R56) MINI One and MINI Cooper D debuted at this show. Also, the new John Cooper Works Tuning Kit for the second-generation (R56) MINI Cooper S appeared. As usual for MINI for major automobile shows, the company created this hardcover multimedia information guide for the press.
Lift the magnetically-held front cover to reveal a CD attached to the inside. On the right side, a pocket holds a stapled press bulletin and two booklets: “Text” and “Photos” both dated 3/2007. The two-page, stapled Press bulletin is dated March 2007 and titled “Get the racing feeling: the John Cooper Works Tuning Kit for the new MINI Cooper S.”.
The booklet titled “Text” contains 16 pages of information in two sections:
- MINI at the 77th International Motor Show Geneva 2007. (Short Version)
- More Fun on Less Fuel: The new MINI One. The new MINI Cooper D.
The booklet titled “Photos” contains 19 pages, nine of which have glossy color photos of a Pepper White and Black MINI Cooper D and a Pure Silver MINI One. Other pages have information about the included CD (mentioned above) in both German and English.
The CD contains the full content of the Press bulletin as well as MINI product photos and runs in a web browser.