Daily Archives: August 9, 2011


inside MINI USA: The MINI University

THE MINI UNIVERSITYSo much goes on behind-the-scenes at MINI USA.  The corporate staff from the offices in New Jersey work very closely with the nationwide dealer network.  Part of MINI USA’s role, through The MINI University, is to train dealership staff in these roles:

• MINI Motoring Advisor
• MINI Service Advisor
• MINI Sales Manager
• MINI Service Manager

Each time a new MINI model is developed, sales and service people attend training sessions on the new product features and service issues.

The mission of The MINI University:

To support career growth & develop people by providing tools & skills that result in selling more vehicles, service & parts the MINI Way, ultimately creating & maintaining customer loyalty & dealer profitability.

Visit The MINI University Facebook page to get a peek into training at MINI USA.