The Olympic Games take place this summer in London and MINI is an official partner of Team GB. As we have seen, MINI created a MINI London 2012 special edition for the UK for the London Olympics. MINI UK has built the Great British Roar advertising campaign around its support of the Great Britain [...]
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SPEED METAL. / HAIR METAL. / GARAGE BAND. The MINI John Cooper Works Coupe and new MINI John Cooper Works Roadster. Separated at birth by a convertible top. Both with two seats and rock star appeal. Both with a six-speed, 208 horsepower, turbocharged engine. Both with a rear spoiler that automatically lifts at 50 [...] AERODYNAMIC DUO. Last month we featured a MINI Coupe and MINI Roadster flip print ad. Today we have a second flip ad as part of a double ad found on pages 11 and 12 of the May 2012 issue of Esquire. Shown above is the front-side tri-fold ad. On the back of this ad [...] POWDERED DONUTS. The bigger, four-door, all-wheel drive MINI Countryman. Be prepared to take on every snow day, month or year. With the MINI Countryman, you’ve got winter covered. And so does MINI, proud partner of the first annual Winter Soul Fest, sponsored by UPTOWN and VIBE magazines. As we have seen, MINI USA is [...] LIVE AND EXOTIC Want to take a peek behind the curtain? Download the free Zappar app from your app store. Select the MINI tile at the top of your screen and tap “download.” Then hold your phone over the curtain. And enjoy the show. To finish our series of MINI Roadster prints ads, we [...] THINK RACY THOUGHTS The new two-seater MINI John Cooper Works Roadster can’t help but turn heads. With a turbocharged, direct-injected 208 horsepower engine and a six-speed transmission, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave onlookers behind. THE NEW MINI [...] TOP DOWN THRILLS. The two-seater MINI Cooper S Roadster can’t help but turn heads. With a turbocharged and direct-injected 181-horsepower engine and 35 MPG, it’s open-air motoring unlike anything else. Hit 50 MPH and the rear spoiler automatically lifts for better downforce, so you can leave all those onlookers behind. THE NEW MINI ROADSTER. [...] Earlier this month we wrote about the MINI Test Drive Takedown spring campaign. Going on at MINI dealerships through May 26, car shoppers can test drive MINI models against several competitors. MINI USA has created six “characters” for each of the six models. As part of the campaign, they have produced a pack of [...] KEEP IT MINI. / KEEP IT WILD. The first MINI Accessories catalog has been released for the MINI Coupe and MINI Roadster. The 16 page flip brochure is filled with 11 pages of MINI accessories and 5 pages of John Cooper Works Tuning accessories. Some accessories specifically for the MINI Coupe and MINI Roadster [...] For you die-cast MINI collectors, Matchbox released its first MINI for 2012. The MINI Cooper S Convertible comes in bright metallic blue paint with graphic white checkers and large 6 meatballs on the sides. The die-cast MINI is number 3 of 10 in the MBX Beach series and number 13 of 120 in the [...] |
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