Tag Archives : product briefs


collectible of the day: Product Brief 2003

Product Brief 2003MINI COOPER
MINI COOPER S

PRODUCT BRIEF 2003

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

From 2003 we have this dealer-only, spiral-bound product brief brochure.  The 98 pages contain updates, features, and technical data.  The main sections are:

  • INTRODUCTION
  • THE CONCEPT
  • PRODUCT VALUES
  • PRODUCT RANGE
  • COMPETITOR OVERVIEW
  • POWERTRAIN & AGILITY
  • EXTERIOR DESIGN
  • INTERIOR DESIGN
  • SAFETY: ACTIVE & PASSIVE
  • ELECTRICS
  • QUALITY & RELIABILITY
  • MANUFACTURING
  • TECHNICAL DATA
  • EQUIPMENT LIST

The back page reads “For use within the MINI Organization only / Date of Issue: April 2003”.

See the previously featured 2004 Product Brief, 2005 MINI Model Update, 2005 Product Information, 2007 Product Brief, 2008 Product Brief, 2008 JCW Product Brief, and 2009 Product Brief.


collectible of the day: Product Brief 2004

Product Brief 2004

MINI COOPER
MINI COOPER S

PRODUCT BRIEF 2004

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

From 2004 we have this dealer-only, spiral-bound product brief brochure.  The 142 pages contain updates, features, and technical data.  The main sections are:

  • INTRODUCTION
  • THE CONCEPT
  • PRODUCT VALUES
  • PRODUCT RANGE
  • COMPETITOR OVERVIEW
  • POWERTRAIN & AGILITY
  • EXTERIOR DESIGN
  • INTERIOR DESIGN
  • SAFETY: ACTIVE & PASSIVE
  • ELECTRICS
  • QUALITY & RELIABILITY
  • MANUFACTURING
  • TECHNICAL DATA
  • EQUIPMENT LIST

The back page reads “For use within the MINI Organization only / Date of Issue: February 2004”.

See the previously featured 2005 MINI Model Update, 2005 Product Information, 2007 Product Brief, 2008 Product Brief, 2008 JCW Product Brief, and 2009 Product Brief.


collectible of the day: 2005 MINI Model Update

2005 MINI Model Update2005 MINI MODEL UPDATE
More excitement than ever.

The 2005 model year brought the refresh of the first-generation MINIs.

The 2005 MINI MODEL UPDATE brochure was for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.  This dealer-only brochure contains information, facts, and comparisons to competitors.

The back page reads “For use within the MINI Organization only. Date of issue: August 2004”.

MINI USA catalog number is MY05.

See also the 2005 Product Information brochure.


collectible of the day: 2005 Product Information

2005 Product Information

2005 PRODUCT INFORMATION
MINI COOPER AND MINI COOPER S HATCH AND CONVERTIBLE

The Product Information (Product Brief) is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

From 2005 we have this dealer-only, spiral-bound product information brochure.  The 122 pages contain updates, features, and technical data.  The six tabs are:

  • INTRODUCTION
  • MODEL UPDATES FOR 2005
  • MINI HATCH AND CONVERTIBLE: SHARED FEATURES
  • MINI HATCH: EXCLUSIVE FEATURES
  • MINI CONVERTIBLE: EXCLUSIVE FEATURES
  • TECHNICAL DATA

Located inside the back cover is a “LET’S COMPARE” CD with information on MINI competitors.

The back page reads “For use within the MINI Organization Only. Date of issue: August 2004”.

MINI USA catalog number is MY05PB.

See the previously featured 2007 Product Brief, 2008 Product Brief, 2008 JCW Product Brief, and 2009 Product Briefs.


collectible of the day: 2007 Product Brief.

2007 Product Brief.
2007 PRODUCT BRIEF.
MINI COOPER AND MINI COOPER S HATCH.

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

From 2007 we have this dealer-only, spiral-bound product brief brochure.  The 136 pages contain information, facts, and comparisons to competitors.

The back page reads “For use within the MINI Organization Only. Date of issue: January 2007.”

MINI USA catalog number is MY07PB.

See the previously featured 2008 Product Brief, 2008 JCW Product Brief, and 2009 Product Briefs.


collectible of the day: 2008 Product Brief. MINI JCW models

2008 Product Brief. MINI JCW models
Earlier this month we had the 2008 Product Brief. That manual covered the 2008 MINI Cooper and MINI Cooper S Hardtop and MINI Clubman models. Later that year, MINI USA produced the 2008 Product Brief. MINI John Cooper Works Hardtop & Clubman. Like the 2008 Product Brief, this one does not include the MINI Convertible.

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

The 30 page spiral-bound glossy book describes in deep detail the standard equipment and options on the 2008 MINI John Cooper Works models and gives selling points.  The contents include: IDENTITY, CONFIGURATIONS, PRODUCT RANGE, YOU-IFICATION, JOHN COOPER WORKS ACCESSORIES, COMMUNICATION, THE MINI JOHN COOPER WORKS NITTY GRITTY, and TECHNICAL SPECIFICATIONS.

The back page reads “For use within the MINI Organization Only. Date of issue: July 2008.”


collectible of the day: 2008 Product Brief.

Product Brief 2008.
Back in January we featured the Model Year 2009 Product Brief.  Today we step back one year to the 2008 PRODUCT BRIEF. MINI COOPER AND COOPER S. MINI COOPER AND COOPER S CLUBMAN. Unlike the 2009 version, this manual does not include the MINI Convertible.

The Product Brief is for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.

The 179 page spiral-bound glossy book describes in deep detail the standard equipment and options on the 2008 MINI range and gives selling points.  The tabbed sections cover THE CONCEPT, BENEFIT CATEGORIES,  PRODUCT RANGE, POWER AND PERFORMANCE, SAFETY AND SECURITY, COMFORT  AND CONVENIENCE, YOU-IFICATION, OWNERSHIP, TECHNICAL DATA, EQUIPMENT, MANUFACTURING, and IDIOSYNCRASIES.

The back page reads “For use within the MINI Organization Only. Date of issue: January 2008.”


collectible of the day: Model Year 2009 Product Brief.

Model Year 2000 Product Brief
Each year MINI USA prints a Product Brief for the Motoring Advisors to describe in detail the MINI vehicles and to highlight the new features.  Pictured is the Model Year 2009 Product Brief which was issued in January 2009.  Inside, the tabbed sections cover THE CONCEPT, BENEFIT CATEGORIES,  PRODUCT RANGE, POWER AND PERFORMANCE, SAFETY AND SECURITY, COMFORT  AND CONVENIENCE, YOU-IFICATION, OWNERSHIP, TECHNICAL DATA, and IDIOSYNCRASIES.

The 148 page spiral-bound glossy book describes in deep detail the standard equipment and options on the 2009 MINI range and gives selling points.  There are tables showing all options packages, body/roof color combinations, available wheels by size, fuel economy, and technical data.  It ends with the familiar IDIOSYNCRASIES, or usual characteristics, of the MINI.