So much goes on behind-the-scenes at MINI USA. The corporate staff from the offices in New Jersey work very closely with the nationwide dealer network. Part of MINI USA’s role, through The MINI University, is to train dealership staff in these roles:
• MINI Motoring Advisor • MINI Service Advisor • MINI Sales Manager • [...]
Last month we featured the MINI training box 2005.
Two years earlier MINI USA produced this MINI training box 2003. The box in 2003 was made from thick black card stock and held closed by a elastic band. Inside were several items including 12 tabbed folders covering:
MINI IN MOTION. Product Selling Points Manual.
This large, padded-cover binder holds training material for the Motoring Advisors covering the second-generation MINI models for 2007.
The six tabs separate six individual booklets:
Mission Design Substance Competitors Specs
This manual is intended for a global audience.
MISSION. INCREASE THE MOMENTUM. The first [...]
Shown above is the MINI USA training box from 2005. It was meant for Motoring Advisors to learn all aspects of the MINI brand and selling points. The plastic box with handle and clasp holds 11 tabbed folders and a 2005 Product Information brochure. The tabbed folders cover:
MOTORvation Participant Workbook
This training workbook is a companion to “The MINI Motoring Advisor Skills Development Course”. The tri-fold, three-ring binder holds 40 pages divided into 16 tabs.
Here’s how a MINI was to be prepared for delivery circa 2002:
1. Prepare car and book delivery appointment.
a. Place MINI Smints on [...]