Hammer and Coop lunchbox

In February 2007, MINI USA launched the Hammer & Coop advertising campaign developed by Butler, Shine, Stern & Partners.  In addition to print ads, a MySpace profile, and a six-episode video series, MINI produced a metal Hammer & Coop lunchbox.  Often the lunchbox came with a wig and mustache.  An air-freshener was also produced.