• collectible of the day: Top 10 Idiosyncrasies of Your New MINI

    Since the launch of the MINI in 2002, MINI USA has celebrated MINI’s quirkiness as a positive feature.  From the beginning, all new MINIs have been delivered with a small brochure pointing out the unusual […]

     
  • collectible of the day: modern postcard ads

    In 2006, MINI USA ran a series of five postcard ads featuring icons of modern architecture. They appeared in consecutive Dwell magazines from June to November 2006. They are: LET’S TAKE A MODERN ROAD TRIP. […]

     
  • collectible of the day: MINI Cabrio fan

    For the launch of the first MINI Cabrio (Convertible) in Europe in 2004, MINI dealers gave away these hand-held fans. All were bright orange with clear soft plastic fan blades and ran on batteries. The […]

     
  • MINI One MINIMALISM line

    In an effort to increase the fuel efficiency and reduce the emissions across the range, MINI is introducing a new MINI One MINIMALISM line in Europe. There will be a MINI One MINIMALISM Line Hardtop […]