Monthly Archives: May 2012

MINI United 2012 photo gallery index

MINI United 2012

MINI United 2012 has begun!  Most of us here in the US are not attending but are interested in following the action and announcements in Le Castellet, France.  So to make it easier to find all of the photos, we created this MINI United 2012 photo gallery index.

Day 1

Day 2

Day 3


Get MINI United 2012 updates and photos at Twitter #MINIUnited.

three MINI models win residual value awards

MINI Cooper Coupe

Three MINI models have won the “Residual Value Champions” award: the MINI Cooper Coupe, MINI Cooper S Countryman ALL4, and the MINI One.  The awards are given to the vehicles expected to retain the highest percentage of initial value after four years.

From BMW Group PressClub Global:

Munich. Driving pleasure, premium quality, efficiency and distinctive design are enduringly sought-after attributes, and they have helped four models in the current BMW Group range to secure a class win in the latest list of the “Residual Value Champions”. Published by the online version of Focus magazine, the rankings for the highest value retention models in the German car market see the MINI One, MINI Cooper Coupé, MINI Cooper S Countryman ALL4 and BMW X3 xDrive20d each taking the top slot in their segment. In the eyes of market observers, value depreciation for these models is expected to be particularly low, making them the best investment compared to their class rivals.

The rankings for the “Residual Value Champions” are based on predictions generated by the Saarbrücken market research institute Bähr & Fess Forecasts on the value curve of new models in 14 vehicle classes. To this end, the car market experts estimated the resale value after four years of a vehicle registered in 2012. The assessment proved particularly favourable in the case of the MINI Cooper Coupé. Freshly launched onto the market, this two-seater claimed a clear lead ahead of its class competitors not only in the percentage calculation but also in terms of absolute figures.

In assessing the potential value depreciation of a vehicle, the market observers take a wide range of data into account, including the purchase price, vehicle properties, brand image, and results in comparative tests and customer surveys. Beyond this, superseding facts such as the quality of competitors in the segment and general market developments are included in the evaluation.

Most recently, a car’s efficiency has also had a significant bearing on value retention. With their outstandingly low fuel consumption and emissions figures, BMW and MINI premium models are consistently building up credit that also has a positive impact in the resale value rankings.

The assessment of value retention is an important criterion for potential customers when it comes to choosing a car. After all, depreciation is a crucial cost factor the extent of which often only becomes clear when a vehicle is sold on. Models that are in demand in the used car market as well therefore have a better chance of making it into the ranks of the residual value leaders. The MINI Cooper Coupé is a good example, its resale value after four years being estimated at 57.5 per cent. The BMW X3 xDrive20d (57 per cent) likewise represents the best investment in its class. Matching it in value retention is the MINI Cooper S Countryman ALL4, which repeats its success of last year. In the small car category, the MINI One boasts the most stable value in the German market at 56.5 per cent. Beyond this, BMW and MINI models from the current range have made it into the top three in four more vehicle segments. The MINI Cooper Roadster, for example, is runner-up in its class with a particularly high residual value of 59.5 per cent.

See the press release Outstanding value retention: three MINIs and a BMW are among the latest “Residual Value Champions”.

MINI Moments App for MINI United 2012

MINI Moments

Just a day before MINI United begins in France, MINI has released an iPhone app which connects with Facebook.  The purpose is simple, share photos of MINI United:

Share and explore your favorite moments from MINI United 2012 in Le Castellet, France right as they happen.

How it works:

  • Capture your favorite moments at MINI United 2012.
  • Share them in the MINI Moments Facebook or iPhone app.
  • Watch your photo go to the top of the live feed and grow in likes!

If you don’t have the iPhone app, you can still share photos through the Facebook app itself.

Visit the MINI Moments Facebook page.


worldwide MINI sales for April 2012

2012 MINI Roadster

From BMW Group PressClub Global:

MINI: With 23,789 vehicles delivered in April, worldwide sales for MINI remained at last year’s level (prev. yr. 23,839/ -0.2%). In the month under review, MINI achieved strong growth in several European countries such as France (1,569/ +22.2%) and Italy (1,652/ +13.9%), however there was lower demand in southern European countries such as Spain and Portugal. The brand also experienced dynamic growth in Asia, such as in Japan (1,353/ +32.4%), China (1,905/ +36.1%) and Korea (450/ +50.0%). The new MINI Roadster has had an excellent start with nearly 2000 units (1,976) already delivered to customers since its launch at the end of February. Year-to-date, MINI sales are up +8.6% with 92,000 units compared to 84,699 in the first four months of 2011.

April 2012 April 2011 change year-to-date 2012 year-to-date 2011 change
23,789 23,839 -0.2% 92,000 84,699 8.6%

See all MINI sales worldwide by month.

second MINI Coupe and MINI Roadster flip print ad



Last month we featured a MINI Coupe and MINI Roadster flip print ad.  Today we have a second flip ad as part of a double ad found on pages 11 and 12 of the May 2012 issue of Esquire.  Shown above is the front-side tri-fold ad.

On the back of this ad is the second MINI Coupe and MINI Roadster flip print ad, as shown below.


The MINI Cooper S Coupe and new MINI Cooper S Roadster. Separated at birth by a convertible top. Both with two seats and seductive looks. Both with a six-speed, 181 horsepower, turbo-charged engine. Both with a rear spoiler that automatically lifts at 50 MPH for better downforce. One with a hard top, the other one soft. THE MINI COUPE AND NEW MINI ROADSTER. HOLD ON.

The Spring MINI Coupe and MINI Roadster print ad campaign isn’t over yet. We’ll have a set soon that you’ll want to pick up, even if you don’t collect MINI print ads.


Winter MINI Countryman ad for Spring?

POWDERED DONUTS. MINI Countryman print ad

The bigger, four-door, all-wheel drive MINI Countryman.

Be prepared to take on every snow day, month or year. With the MINI Countryman, you’ve got winter covered.

And so does MINI, proud partner of the first annual Winter Soul Fest, sponsored by UPTOWN and VIBE magazines.

As we have seen, MINI USA is right in the middle of a MINI Coupe and MINI Roadster ad campaign.  So it was a strange surprise when we found this MINI Countryman ad for Winter and the Winter Soul Fest which took place back in January.

This ad can be found in the April/May 2012 issue of VIBE on page 51.

MINI USA sales for April 2012

MINI USA sales April 2012

From BMW Group PressClub USA:

MINI Brand Sales

MINI USA reported sales of 5,731 automobiles in April, a decrease of 11.1 percent from the record 6,446 sold in April 2011.  Year-to-date, MINI sales in the U.S. are up 6.0 percent on volume of 19,911 compared to 18,787 in the first four months of 2011.

April 2012 April 2011 change year-to-date 2012 year-to-date 2011 change
5,731 6,446 -11.1% 19,911 18,787 6.0%

See MINI sales in the USA by month.