MINI ON THE MACK facts and figures

MINI ON THE MACK

From BMW Group PressClub USA:

Woodcliff Lake, NJ – August 3, 2015… Another MINI ON THE MACK is in the history books! Although the world record attempt at the largest parade of MINIs fell short, the biennial MINI owners rally organized by MINI of Grand Rapids and MINI USA did manage to set the new record for the largest gathering of MINIs in the U.S. The event attracted 1,319 MINIs of all shapes, colors and sizes for the rally across the 26,372 feet long, 500 feet high span of Michigan’s Mackinac Bridge – missing the world record by only 132 MINIs.

This was the second attempt at the world record for the largest parade of MINIs. In 2013, the brand had 848.5 vehicles attend the event. The current Guinness Record was set in 2009 in the UK by the London & Surrey Mini Owners Club, which brought together 1,450 MINI cars to fill the historic 2-mile auto racing circuit around the famous Crystal Palace Park in London.

“While we didn’t break the world record at this year’s event we were thrilled to see a record number of MINI owners from all over the country motor to northern Michigan just to be a part of this celebration of the MINI community,” said David Duncan, Vice President MINI of the Americas. “We’d like to thank all the owners out there who motored from 38 states and parts of Canada just to be there, as well as the team at MINI of Grand Rapids and St. Ignace Events Committee.”

Now that MINI on the Mack is complete, MINI owners from across the country (and the world!) can start preparing for next summer’s MINI TAKES THE STATES (MTTS) rally. MINI USA recently announced that the biennial cross-country owners rally will kick off on Saturday, July 9, 2016, and finish on Saturday, July 23, 2016. The route will be announced at a later date.


MINI USA sales for July 2015

MINI USA sales for July 2015

MINI USA sales down for the month but still up for 2015.

From BMW Group PressClub USA:

MINI Brand Sales

For July, MINI USA reports 5,191 automobiles sold, a decrease of 10.7 percent from the 5,811 sold in the same month a year ago.

 

MINI Pre-Owned Vehicles
In July, sales of MINI NEXT (certified pre-owned) were 1,108 vehicles, up 31.7 percent over July 2014, with a year-to-date gain of 30.2 percent to 6,791 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,537 cars, an increase of 20.0 percent from July 2014. Total MINI Pre-Owned sales for the first seven months were 15,509, a 7.3 percent increase from the same period in 2014.

 

July 2015 July 2014 change year-to-date 2015 year-to-date 2014 change
5,191 5,811 -10.7% 35,451 29,963 18.3%

See MINI sales in the USA by month.


MINI Connected update launching soon

MINI Connected Update

From BMW Group PressClub Global:

Munich . After five years, the MINI Connected app is undergoing a major relaunch, with the new version available to download from mid-August. The design follows the same principles applied to the brand’s realignment as recently revealed, meaning that the focus has been clearly placed on the essentials. In the same way as the brand has now adopted a much more pared-down overall approach, MINI Connected will in future concentrate on driving-related functions.

From now on, the MINI Connected App will comprise the following features:

  • MINI Streetwise
  • The basic functions Status, Apps and Profile
  • Online Search
  • Sports Instruments and Force Meter
  • Calendar

MINI Streetwise: the new central feature of the MINI Connected app.
MINI Streetwise, the MINI Connected app’s new application, lets users display the best route on their smartphone before the journey has even started. For this purpose, the app makes use of personal driving data together with the user’s own past journeys, and shows information such as journey duration and fuel consumption. The application determines the current location and displays all destinations recorded to date and the best routes on the smartphone. If several drives to the same destination have already been recorded, MINI Streetwise will calculate the user’s personal best route as the recommended option. Clicking on the destination pin calls up the estimated time of arrival together with alternative routes, including data such as distance, journey duration and fuel consumption. Users can choose to have the places displayed on a map or as a list. This same information can also be visualised in the Centre Instrument once the smartphone has been connected to the MINI. Drivers therefore always have a clear recommendation for the best way to get from A to B.

The other menu items in the MINI Connected app at a glance.
The vehicle’s location, fuel level, potential range and the last journey recorded can be found under the menu item “Status”. Clicking on the location opens a map view showing the route to the parked car. All available and installed apps are listed under “Apps”, providing users with a quick summary of all the applications that can be used in the vehicle via MINI Connected, as well as the third-party apps that are available for their MINI in the App Store or are already installed on the smartphone and linked to the vehicle. In addition to this there is the “Profile” menu item, where users can enter a name for themselves or their MINI, upload a photo and call up their personal driving statistics, including total distance, total driving time and average consumption. Finally, users will find all app information and MINI Connected tutorials under “Information”.

MINI Connected comes with the performance-oriented vehicle apps Sports Instruments and Force Meter.
The Sports Instruments and Force Meter applications can be called up directly in the MINI Centre Instrument to display performance data. Sports Instruments shows engine data including rev speed, torque, engine temperature and current engine output. The Force Meter application, meanwhile, visualises all accelerating forces on the screen while on the move, using graphics to indicate the current longitudinal and lateral acceleration in sectors surrounding a virtual MINI in the centre of the display.

Online Search and Calendar complete the range of MINI Connected features. 
Online Search can be used to quickly find places and addresses while in the car and transfer them straight to the optional MINI navigation system for route planning. It is possible to place phone calls directly from the Online Search function as well, for instance to make a reservation in a restaurant. MINI Connected also allows the vehicle to connect to the smartphone’s calendar. All appointments and the to-do list are then shown in the vehicle display, together with details such as attendees, phone numbers and addresses, and can be imported into the navigation system as destinations, while calls can be placed directly via the vehicle’s hands-free system.


MINI wins two 2015 Total Quality Awards

MINI JCW Roadster

Strategic Vision released its 2015 Total Quality Awards Winners List and a couple of MINIs made the list.

The list is based on their Total Quality Index, a “measure of the total ownership experience” which includes the following:Strategic Vision Total Quality Award

  • Satisfaction with the complete ownership experience
  • Perception of quality
  • Owner reported delight
  • Future purchase intent
  • Emotional attachment to vehicle

As you can see, the criteria is very subjective.

The discontinued MINI Cooper Roadster won the Standard Convertible segment beating out the Volkswagen Beetle Convertible.  The Roadster scored a 935 out of 1,000, the highest score of any car in any segment.

The MINI Cooper Countryman tied for first place with the Dodge Challenger in the Specialty Coupe segment although it had a slightly lower score (893 versus 895 for the Dodge).  In Second place was the MINI Cooper Hardtop 2 Door (892).


worldwide MINI sales for June 2015

MINI Cooper S 5 door

Global sales up just over 25% for the month and for the year.

From BMW Group PressClub Global:

The MINI brand has achieved its best-ever first half-year with 165,938 MINIs delivered to customers, an increase of 25.8% on the same period last year. Sales in June were up 25.4% to total 36,025. “With strong double-digit growth, MINI has had a flying start to 2015,” said Peter Schwarzenbauer, Member of the Board of Management BMW AG, responsible for MINI, Rolls-Royce and BMW Motorrad. “We’ll continue this momentum into the second half of the year and expect that the new MINI Clubman we premiered in June, which will be on the market from October, will bring us even more new customers. With our recently announced strategic and visual re-alignment of the brand, we’ll build on the MINI success story and achieve a new record year for MINI,” Schwarzenbauer added.

 

Global sales of the 3 door MINI grew by 33.0% in the first six months of the year, with customer deliveries totalling 62,599. The new 5 door MINI was handed over to a total of 44,943 customers worldwide in the same period. Sales of the MINI Cabrio are up 3.3% compared with the first half of last year with a total of 9,148 units sold.

June 2015 June 2014 change year-to-date 2015 year-to-date 2014 change
36,025 28,738 25.4% 165,938 131,896 25.8%

See all MINI sales worldwide by month.


MINI TAKES THE STATES 2016 dates announced

MINI TAKES THE STATES 2016 dates

Today MINI USA released the dates for MINI TAKES THE STATES 2016.  Set to begin one year from today, the biennial event will take place from July 9 to 23, 2016.

From the BMW Group PressClub USA press release:

Woodcliff Lake, NJ –July 9 2015…It’s one year away but start planning now! MINI USA today officially announced the dates for the popular cross-country owners’ rally, MINI TAKES THE STATES (MTTS). MTTS 2016 will kick off on Saturday, July 9, 2016, and finish on Saturday, July 23, 2016. The route will be announced at a later date.

In 2014, MINI owners and MINI USA team members motored into Boston’s Back Bay after completing a 5,142-mile journey from San Francisco that covered 15 cities and 18 states in 14 days. A portion of that year’s event registration fees were donated to Best Friends Animal Society, the charity partner for the rally. A charity partner for the 2016 event will be announced at a later date.

“MINI TAKES THE STATES 2014 was such an amazing experience that we couldn’t wait to announce the dates for 2016,” said David Duncan, Vice President MINI of the Americas. “I also personally wanted the community to know that I am standing by the promise I made in Boston at the end of our last adventure together. We will motor again in 2016!”

MTTS 2014 attracted close to 4,000 MINI owners from around the world, including two men who drove their MINI from Germany as part of a quest to drive around the world. Nothing about MTTS 2014 was small; in fact, close to 500 MINI owners and staff went “all the way” from coast-to-coast.  Others joined in for just a few days of fun, with each of the day’s events averaging more than 900 participants.

MTTS will make the now legendary cross-country trip for the sixth time in 2016, with thousands of MINI owners and enthusiasts expected to join the rally, or a leg of it. Along the way, MINI USA will provide its loyal owners and enthusiasts with genuine, once-in-a-lifetime motoring experiences. Stay tuned for more updates or visit MINITAKESTHESTATES.com. For blog posts and press images from MINI TAKES THE STATES 2014 please visit the MTTS 2014 page on MINIUSANEWS.com.

Can’t wait until 2016? Join MINI owners from all over the country in Mackinaw City, MI, August 1, for a second attempt at the world record for the largest parade of MINI vehicles. The current record is 1,450 MINIs set by the London & Surrey MINI Owners Club on May 17, 2009. Help us bring the record to the United States as we cross one of America’s longest suspension bridges, the Mackinac Bridge. Join the fun by registering today at MINIONTHEMACK.com.


MINI USA sales for June 2015

MINI USA sales for June 2015

MINI USA sales up almost 15% for the month and about 25% for 2015.

From BMW Group PressClub USA:

MINI Brand Sales

For June, MINI USA reports 6,174 automobiles sold, an increase of 14.8 percent from the 5,376 sold in the same month a year ago.

 

MINI Pre-Owned Vehicles
In June, sales of MINI NEXT (certified pre-owned) were 1,051 vehicles, up 35.6 percent over June 2014, with a year-to-date gain of 29.9 percent to 5,683 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,432 cars, an increase of 25.9 percent from June 2014. Total MINI Pre-Owned sales for the first six months were 12,972, a 5.1 percent increase from the same period in 2014.

 

June 2015 June 2014 change year-to-date 2015 year-to-date 2014 change
6,174 5,376 14.8% 30,260 24,152 25.3%

See MINI sales in the USA by month.


new MINI brand product and brand strategy

new MINI logo

MINI reinvents itself

Munich/Berlin. The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, which will initially be seen in a newly-designed logo, new font and new visuals. The brand will also explore new approaches to communications in the launch campaign for the new MINI Clubman.

Sebastian Mackensen, head of MINI, emphasised: “Since its creation in 1959, the MINI brand has always stood for ideas, inspiration and passion. We want to continue the MINI success story and have refined our brand strategy and refreshed the brand’s visual identity – starting with the campaign for the new MINI Clubman. We aim to make more people avid MINI fans – with a new brand identity and new offerings in the future.”

Brand strategy

The global relaunch will take MINI into a new era and, at the same time, build on the brand’s tradition of reinventing itself to shape the spirit of the times. The relaunch unveiled yesterday represents the most significant leap in brand identity since 2001, with a new corporate design effective immediately. The central idea is the combination of clear, emotionally-appealing design with a focus on the essential. The motivation of Sir Alec Issigonis, the creator of the MINI, was to build a small, economical city car that took up as little space and used as little petrol as possible. His clever solutions for optimising space gave the original Mini its unmistakeable design; his friend, John Cooper, recognised MINI’s race car potential. The collaboration between the two created a unique dynamic between the brand’s focus on the essential and highly-emotional driving fun, and is also to thank for its iconic MINI design.

The new brand philosophy eliminates all that is not essential to make room for what matters most. It focuses attention on core messages and authentic communications. The new logo, new typography and new tonality are based on the principles of clarity and authenticity – and reinterpret the brand’s DNA to allow it to shape the spirit of the times in the future.

MINI logo and font

A “flat design” 2D logo has been developed from the existing 3D logo for high recognition value: The logo stands for itself, with no imitation of material or shape. This minimalistic approach stands out visually and can be used in all sizes and formats.

The new MINI Serif font also reinforces the new brand image. It was developed from a typeface manually-set by Swiss designers used in publishing and given a modern cut. MINI Serif reflects the brand’s strong design orientation, underscores its quality and benefits from the contrast between tradition and modernity. The new MINI font is geared towards the user, easy to read and gives content the room it needs.

New CI and visuals

The entire CI serves as a platform for showcasing content – allowing products to speak for themselves. The visual identity reinforces the concentration on five strong core models as previously announced. Separate visuals and wording were developed for each of these models to highlight the individual character of each – but with their family membership still recognisable. The first of these worlds will be visible in the campaign for the new MINI Clubman.

the new MINI Clubman

Campaign for the new MINI Clubman

The launch campaign for the new MINI Clubman got underway worldwide on 24 June 2015 within the framework of the new brand strategy.

The new MINI Clubman is urbane, with iconic design, high-quality materials – especially in the interior – and a focus on the most important functions for the customer. The campaign’s visual language is also defined by simple elegance and high-end, authentic materials. As the first campaign under the new philosophy, the approach is minimalist: presenting a confident design statement that works without headlines and lets the car speak for itself.

The MINI Clubman is shown in interesting minimalist urban settings, with contrasting details. The backgrounds are genuine and varied, with unexpected elements. The contrast between old and new creates the desired tension.

The high-quality design of the MINI Clubman and its “grown-up” image provide the message of the campaign, underlined in the launch film by the claim “go with your gut”: The main reason for buying the Clubman is not a rational argument, after all, but one’s own intuition. The campaign will explore new directions in its efforts to inspire customers and engage them in dialogue, concentrating on a few selected communication channels of particular relevance to the target group.

Online film series “The Cultural”

Online pre-communications got underway worldwide on 15 June 2015 with the online film series “The Cultural”.

Each film in the series gives creative non-conformists the chance to talk about what moves them and drives them. Clear, minimalistic images tell a short story from the worlds of music, design, architecture and art.

All short films convey the idea that instinct plays the main part in major decisions. The films are tagged #GoWithYourGut.

 

Agency CI: KKLD Berlin

Campaign agency: Crispin, Porter + Bogusky, London

“The Cultural” directors: Andre Saraiva, Emily Kai Bock, Aaron Rose, Matt Black

“The Cultural” production company: Iconoclast

Photographer: Kai Uwe Grundlach

the new MINI Clubman


New MINI Clubman Press Kit

The New MINI Clubman

The new MINI Clubman.
Profile.

• Continuation of the generation change in the MINI model family; new MINI Clubman as an innovative vehicle concept for the premium compact segment; unique combination of functionality, everyday practicality and long-distance suitability offering driving fun, premium charisma and individuality in MINI style.

• New interpretation of the tradition-steeped shooting brake concept adapted to the demands of the compact class for the first time; powerful front section with inlets for Air Curtain at the front wheel arches; dynamically stretched silhouette with four side doors and a shoulder contour that emphasises the car’s width; long roof line and fin antenna with red alarm system status light; steep rear with characteristic split doors, Clubman model inscription and integrated, horizontal lights; new paint finishes Melting Silver metallic and Pure Burgundy metallic; roof and exterior mirror caps in white, black or silver contrast finish.

• MINI Clubman with clearly matured character as compared to its predecessor in terms of versatility, space and product substance; exterior and interior dimensions significantly more generous, also in comparison to the new MINI 5 door: length + 27 centimetres, width + 9 centimetres, wheelbase + 10 centimetres; five fully-fledged seats; luggage compartment volume: 360 litres; rear backrest with 40 : 20 : 40 folding split; maximum storage volume: 1 250 litres.

• Entirely newly designed interior; broad instrument panel with cockpit facia frame in upper section; instrument cluster on the steering column; harmoniously integrated circular central instrument with LED lighting ring and display for vehicle, infotainment, phone and navigation functions; air conditioning control unit and toggle switch below the central instrument; centre console with electric parking brake, storage compartments, two cup holders, MINI Controller and armrest; high-end decorative strips for centre console and door trim panels.

• Market launch of the new MINI Clubman with three engine variants (combined fuel consumption: 6.2 – 4.1 l/100 km; CO2 emissions combined: 144 – 109 g/km); petrol and diesel engines of the new generation with MINI TwinPower Turbo Technology; premiere for 4-cylinder diesel engine (110 kW/150 hp) in the MINI Cooper D Clubman; MINI Cooper Clubman with 100 kW/136 hp 3-cylinder engine, MINI Cooper S Clubman with 141 kW/192 hp 4-cylinder petrol engine.

• Power transmission to the front wheels as standard via 6-speed transmission; 8-speed Steptronic transmission optionally available for the first time in a MINI (MINI Cooper S Clubman and MINI Cooper D Clubman), also 8-speed Steptronic sport transmission (MINI Cooper S Clubman); 6-speed Steptronic transmission as an optional extra for the MINI Cooper Clubman; extensive MINIMALISM technology including auto start/stop function and optional GREEN mode.

• Highest level of ride comfort and brand-based go-kart feeling ever seen in a MINI due to high-quality suspension technology that is unique within the competitive field; single-joint strut front axle with completely newly developed components; multilink rear axle optimised on a model-specific basis; maximum agility due to particularly large track width, weight-optimised construction and high level of stiffness; electromechanical power steering with Servotronic function as standard.

• Dynamic Stability Control (DSC) as standard including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC), also with Performance Control in the MINI Cooper S Clubman; model-specific spring and damper set-up; sports suspension and Dynamic Damper Control optionally available; standard trim with light alloy wheels in 16-inch or 17-inch (MINI Cooper S Clubman) format; light alloy wheels optionally available up to 19 inches.

• MINI Driving Modes optionally available for individual car set-up; rotary switch at the base of the gear or selector lever to activate MID, SPORT and GREEN modes; capacity to influence characteristic curves of the acceleration and steering, the shift dynamics of the Steptronic transmission and Dynamic Damper Control; GREEN mode in conjunction with Steptronic transmission including coasting with decoupled drivetrain.

• Weight-optimised and crash-optimised body structure; standard safety fittings include front and side airbags, side curtain airbags, 3-point automatic belts on all seats, at front with belt tensioners and adaptive belt force limiters, ISOFIX children’s seat attachment at rear and optionally also on the front passenger seat, tyre pressure display; excellent acoustic and vibrational comfort.

• Wide range of innovative driver assistance systems: MINI Head-Up-Display, Parking Assistant, rear view camera and Driving Assistant including camera-based active cruise control, collision and pedestrian warning with initial brake function, high beam assistant and road sign detection.

• High-end standard trim including features such as air conditioning, radio with USB interface and AUX-IN socket, Bluetooth telephone hands-free facility, rain sensor with automatic driving lights control and electric parking brake.

• Innovative optional lighting technology: LED headlamp including LED daytime driving light and LED rear lights; adaptive light distribution and LED turning light; LED fog light.

• Model-specific MINI Excitement Package with LED interior and ambient lighting as well as novel projection of the MINI logo from the exterior mirror on the driver’s side when opening and closing the car; MINI Yours Interior Styles with backlit door bezels for the first time; alarm system including red LED status light integrated in fin antenna.

• Wide-ranging options for increased comfort and functionality: electrically adjustable seats with memory function for the driver for the first time in MINI, as well as sports seats and John Cooper Works sports seats; Comfort Access exclusively for the MINI Clubman with non-contact opening of the split doors (easy opener); 2-zone automatic air conditioning; seat heating; electrically operated panorama glass roof; electrical heatable and foldable exterior mirrors; interior and exterior mirrors with automatic dip function; multifunction steering wheel; through-loading system with rear backrest in 40 : 20 : 40 split; trailer tow hitch; MINI navigation system Professional; Radio MINI Visual Boost; Harman Kardon hi-fi speaker system.

• Extensive range of options for exterior and interior individualisation:
John Cooper Works Aerodynamics Kit; Chrome Line exterior; roof rails; large selection of seat types, decorative surfaces and interior colours; exclusive John Cooper Works and MINI Yours fitting options.

• MINI Connected in-car infotainment program unique within the competitive field;  Intelligent Emergency Call and MINI TeleServices available for use with permanently installed SIM card; wide range of functions and the opportunity for ongoing expansion due to apps that allow integration in the car via smartphone; exclusive MINI functions such as Mission Control, Dynamic Music, Driving Excitement and MINIMALISM Analyser; MINI Connected XL Journey Mate with Real Time Traffic Information; online connection also allows the use of social networks such as Twitter, foursquare and Glympse, the reception of RSS news feeds and entertainment programs such as Spotify, GoPro, AUPEO!, Stitcher, Deezer, Audible, Napster/Rhapsody and TuneIn.

• Engine variants:

MINI Cooper S Clubman:

4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbocharging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 998 cc, output: 141 kW/192 hp at 5 000 rpm,
max. torque: 280 Nm at 1 250 rpm (300 Nm with overboost),
acceleration (0–100 km/h): 7.2 seconds (automatic: 7.1 seconds),
top speed: 228 km/h (228 km/h),
average fuel consumption*: 6.3 – 6.2 litres (5.9 – 5.8 litres)/100 kilometres,
CO2 emissions*: 147 – 144 g/km (137 – 134 g/km),
exhaust emission standard: EU6.

MINI Cooper Clubman:

3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 499 cc, output: 100 kW/136 hp at 4 400 rpm,
max. torque: 220 Nm at 1 250 rpm (230 Nm with overboost),
acceleration (0–100 km/h): 9.1 seconds (automatic: 9.1 seconds),
top speed: 205 km/h (205 km/h),
average fuel consumption*: 5.3 – 5.1 litres (5.3 – 5.1 litres)/100 kilometres,
CO2 emissions*: 123 – 118 g/km (123 – 118 g/km),
exhaust emission standard: EU6.

MINI Cooper D Clubman:

4-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 955 cc, output: 110 kW/150 hp at 4 000 rpm,
max. torque: 330 Nm at 1 750 rpm,
acceleration (0–100 km/h): 8.6 seconds (automatic: 8.5 seconds),
top speed: 212 km/h (212 km/h),
average fuel consumption*: 4.4 – 4.1 litres (4.4 – 4.1 litres)/100 kilometres,
CO2 emissions*: 115 – 109 g/km (115 – 109 g/km),
exhaust emission standard: EU6.

* EU test cycle figures, fuel consumption dependent on the selected tyre format.

• Exterior dimensions:
Length: 4 253 millimetres
Width: 1 800 millimetres
Height: 1 441 millimetres
Wheelbase: 2 670 millimetres

The new MINI Clubman

The new MINI Clubman and its predecessors

The new MINI Clubman – accessories


worldwide MINI sales for May 2015

2015mini5door1601

Global sales up 18.3% for May, up 25.9% for 2015.

From BMW Group PressClub Global:

In May, 28,831 MINIs were delivered to customers, an increase of 18.3% on the same month last year, which was affected by the core model change. Year-to-date sales increased by 25.9% with a total of 129,910 delivered to customers.

 

The new 3 door MINI saw sales grow by 16.3% in May to total 10,321 while the brand new 5 door MINI was delivered to 8,535 customers worldwide. Sales of the MINI Convertible rose by 9.0% with deliveries totalling 1,663.

May 2015 May 2014 change year-to-date 2015 year-to-date 2014 change
28,831 24,373 18.3% 129,910 103,158 25.9%

See all MINI sales worldwide by month.