15 Years of MINI Production at Plant Oxford

15 Years of MINI Production at Plant Oxford

From BMW Group PressClub UK:

Plant Oxford today celebrates 15 years since the first new MINIs rolled off the production line on 26 April, 2001.

The BMW Group, which is marking its centenary year in 2016, acquired the plant in 1994 and relaunched the brand in 2001 with the debut of the new MINI Hatch.

Since then more than 2.5 million MINIs have been produced in Oxford, with the three million milestone expected to be hit later this year. 80 per cent of the cars made here are exported to more than 110 countries around the world.

The 2001 MINI launch was the reinvention of a British motoring icon, which generated headlines around the world. As well as making the news, the car was subsequently recognised with several industry awards after it went on sale. This included being voted ‘Car of the Year’ in 2001 by leading UK weekly car magazine, Auto Express. Impressed by the car’s driving abilities, quality levels and safety features, the magazine praised the fact that the classic Mini’s DNA was “unmistakable” in the new car.

Sales of MINI, both in the UK and internationally, have gone from strength to strength over the last 15 years. In its first year nearly 40,000 MINIs were sold worldwide. By 2015 this number had risen to nearly 340,000, with more than 63,000 sold to customers in the UK – the highest since the brand’s relaunch.

Frank Bachmann, Managing Director of MINI Plant Oxford, said: “MINI is an iconic British brand that has made a remarkable journey over the past 15 years. In that time we’ve more than doubled our capacity and gone from producing just one model to an entire range of MINIs that have proved hugely popular with customers around the world. Making 1,000 high-quality cars to individual order each day is a huge challenge but we succeed in doing so because of the passion and expertise of our workforce. Today, we celebrate what’s been achieved so far and look forward to an even brighter future here in Oxford – the heart of MINI production.”

The plant’s automotive history dates back to 1913 when the great designer, entrepreneur and philanthropist William Morris (later Lord Nuffield), produced its first car, a “Bullnose” Morris, near today’s present state-of-the-art MINI production facility. The classic Mini was produced at Oxford from 1959 until 1968 with a peak output of 94,889 cars during 1966/67.

Today, more than 4,500 people are employed at the site in Cowley, which manufactures around 1,000 cars a day, including three and five door MINIs, the MINI Clubman and its first all-wheel drive All4 model – and the high-performance MINI John Cooper Works.

Three UK plants have had a part to play in MINI production – Hams Hall near Birmingham makes engines, Swindon produces body pressings and sub-assemblies for MINI, and this all comes together at Oxford with body shell production, paint and final assembly. Together these plants have helped to generate and sustain employment for thousands of people directly and indirectly though the wider supply chain and retailers.

Between 2012 and 2015 BMW Group invested £750 million at the plants, taking investment in UK production to £1.75 billion since 2000. At Oxford this has included a state-of-the-art paintshop, a high-technology body building facility, a new final assembly area, a new logistics centre, Quality and Engineering Centre and the MINIcademy, where the plant’s apprentices are trained.

Joining Technician Chris Wherritt is one of 22 current plant associates who began their careers as apprentices in 2001.

Chris said: “Starting my apprenticeship straight from school was exciting and nerve-wracking at the same time. After all, 2001 was a big year for the plant — I knew it would be a big change but I wasn’t aware at the time just how successful the new MINI was going to be. I already had a position secured for after my apprenticeship when the 2001 MINI rolled off the production line, and the launch was all over the news — that’s when I knew both the MINI and I had a bright future ahead of us.”

Helen Evans, currently in her first year as an engineering apprentice, said: “I’ve always been fascinated by cars and so seeing MINI’s transformation while still paying homage to the original has been really interesting. It’s been a great experience working at the plant so far and I’m really excited to see how my career with MINI will evolve in the future.”

The first MINIs – which were registered with ‘Y’ prefixed number plates – are now considered by many enthusiasts and fans of the brand to be modern classics.

MINI enthusiast Tanya Field, whose husband Jason works at the plant in IT, is working to set up a new club – Y REGister – to bring together owners of MINIs made in Oxford in 2001.

Tanya said: “Today is a wonderful milestone for MINI Plant Oxford. The first MINIs are 15 years old and are now becoming modern classics and are increasingly collectable. The creation of the Y REGister shows the growing interest in these MINIs and the heritage of the modern MINI.  As someone who’s passionate about the plant’s heritage, this is something that’s really important to me.”

Editor’s notes

  • MINI is the only car in the segment that offers Head Up Display, which projects important information into the driver’s line of vision, thus eliminating the need to take their eyes off the road.
  • The John Cooper Works Hatch has the best power to weight ratio in the segment as well as the highest top speed and the best acceleration of a non 4-wheel drive car in the segment.
  • MINI Cooper D is the fastest accelerating car to be sub 100kg / km in the segment.
  • MINI Touch Controller enables users to draw in postcodes using their fingertips.


Thomas Felbermair named new Vice President, MINI Region Americas

Thomas Felbermair

Thomas Felbermair

David Duncan

David Duncan

BMW Group just announced that Thomas Felbermair, VP MINI Europe, will take over the role of Vice President, MINI Region Americas currently held by David Duncan.  Duncan will move on to BMW Group.

From BMW Group PressClub USA:

Woodcliff Lake, NJ – April 14, 2016… BMW of North America, LLC (BMW NA) today announced new appointments within its senior management team. David Duncan will transition to a BMW Group position as the Head of Corporate and Special Sales for the company while Thomas Felbermair will join as Vice President, MINI Region Americas, Duncan’s former role. These appointments take effect May 1, 2016.

In his new role as Department Head, Corporate and Special Sales, Duncan will lead the team responsible for European Delivery, Corporate Fleet Sales, Executive Allowance Sales and Daily Rental Account Sales. The position is a BMW Group function supporting multiple brands within the company portfolio including BMW, MINI and BMW Motorcyles. He will collaborate closely with the sales department, regional offices, field teams, and the dealers to continue volume development of corporate and special sales accounts.

An 18-year employee of the BMW Group, Duncan has extensive business experience in various leadership positions within the organization. He joined the company as an area manager for BMW Motorcycles on the West Coast in 1998. Three years later he moved over to the MINI brand where he established the original U.S. dealer network prior to the 2002 re-launch of the brand in the market. Duncan then transferred over to the BMW brand in 2004 as Center Development Manager in the eastern region before being promoted to Regional Sales and Marketing Manager in 2006. He rejoined MINI in 2009 first as Department Manager of Product Strategy, later assuming responsibility for MINI Sales and Aftersales in 2010, and finally leading the MINI organization since 2014.

Thomas Felbermair replaces Duncan as the Vice President, MINI Region Americas. Felbermair will focus on driving sales, service, customer and dealer satisfaction, overseeing the business operations for the brand in the Americas region. He most recently held a similar postion in Germany as Vice President for MINI in the European region.

Felbermair’s automotive career spans more than two decades across multiple aspects of the business from sales and product launches to sports marketing and sponsorships. While much of his background is rooted in sales, Felbermair spent a significant portion of his years in the industry supporting the Porsche Michelin Supercup. He began his career at Audi and then transited to Porsche where he focused on Formula 1 motorsports events, marketing, dealer development and product management. Felbermair later returned to Audi to become the Head of Sales for the brand in Germany where he increased market share to a record 8.6%.  He then moved over to Lamborghini to take on the challenge of running their sales and marketing division before joining the MINI brand in 2015.

“Our business is all about our customers and improving their experience through all aspects of the customer journey,” said Ludwig Willisch, President and CEO, BMW of North America. “These changes will strengthen our business and I congratulate David Duncan on his new role in the burgeoning area of corporate and special sales and we welcome Thomas Felbermair as the new leader of MINI. I know they both will do well.”

worldwide MINI sales for March 2016


Global MINI sales are up 6.6% for the month and 5.4% for the year despite disappointing sales in the US.

From BMW Group PressClub Global:

MINI sales were higher in March 2016 than in any previous single month in the brand’s history. A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units delivered, an increase of 5.4% on last year. “Customers around the world are responding to the attractive new models we have in our line-up, as is proven by our record sales,” said Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, BMW Motorrad and Rolls-Royce. “The recently launched MINI Clubman in particular is attracting new customers, with a total of over 12,000 sold so far this year,” he added.

March 2016 March 2015 change year-to-date 2016 year-to-date 2015 change
39,061 36,635 6.6% 78,311 74,312 5.4%

See all MINI sales worldwide by month.

MINI USA sales for March 2016


MINI USA sales for March 2016

MINI USA sales for the month are down again (-18.3%).  Sales for 2016 are down 15.2%.

From BMW Group PressClub USA:

MINI Brand Sales

For March, MINI USA reported 4,762 automobiles sold, a decrease of 18.3 percent from the 5,829 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 10,839 automobiles sold, a decrease of 15.2 percent from 12,777 automobiles sold in the first three months of 2015.

MINI Pre-Owned Vehicles

  • Sales of MINI NEXT (certified pre-owned) set a March record with 1,090 vehicles, up 15.8 percent over March 2015.
  • Total MINI Pre-Owned sales also set a March record with 2,442 cars, an increase of 16.1 percent from March 2015.
  • Total MINI Pre-Owned sales year-to-date were 6,526, a 13.5 percent increase from the first three months of 2015.


March 2016 March 2015 change year-to-date 2016 year-to-date 2015 change
4,762 5,829 -18.3% 10,839 12,777 -15.2%

See MINI sales in the USA by month.

worldwide MINI sales for February 2016

MINI Cooper S Clubman in Pure Burgundy

Global MINI sales are up slightly for the month and up 4.1% for the year.

From BMW Group PressClub Global:

MINI sales increased 4.1% in the first two months of the year, with a total of 39,237 vehicles delivered to customers. One significant growth driver was the MINI 5 door: with a total of 11,606 units sold, sales are up 29.5% compared with the same period last year. So far this year, the recently launched MINI Clubman has been delivered to a total of 5,603 customers around the world.

February 2016 February 2015 change year-to-date 2016 year-to-date 2015 change
20,370 20,303 0.3% 39,237 37,678 4.1%

See all MINI sales worldwide by month.

MINI USA sales for February 2016

MINI USA sales for February 2016

MINI USA sales for the month dropped by almost a quarter from last year.  Sales for 2016 are down 12.5%.

From BMW Group PressClub USA:

MINI Brand Sales

For February, MINI USA reports 2,839 automobiles sold, a decrease of 23.7 percent from the 3,720 sold in the same month a year ago. Year-to-date, MINI USA sales are 6,077 vehicles, a 12.5 percent decrease from the same period last year.

MINI Pre-Owned Vehicles

  • Sales of MINI NEXT (certified pre-owned) set a record with 1,046 vehicles, up 33.2 percent over February
  • Total MINI Pre-Owned sales also set a record with 2,231 cars, an increase of 22.1 percent from February 2015.
  • Total MINI Pre-Owned sales year-to-date were 4,084, an 11.9 percent increase from the first two months of 2015.


February 2016 February 2015 change year-to-date 2016 year-to-date 2015 change
2,839 3,720 -23.7% 6,077 6,948 -12.5%

See MINI sales in the USA by month.

book review: The MINI Story

The MINI Story

If you weren’t able to visit the BMW Museum to see “The MINI Story” exhibit before it closed last month, you can still read the companion book.

The MINI Story was edited by Andreas Braun, Curator of the BMW Museum, and published in cooperation with BMW and MINI.  The book’s text is bilingual, each page’s left column written in German while the right column is in English.  It’s a big and heavy book—it certainly can be classified as a coffeetable book—measuring in at 12.9″ wide by 10.9″ tall by 1.0″ thick.  It contains 236 pages, many filled with full-page photographs taken by automobile photographer Erik Chmil.  The “Words of Welcome” is by Peter Schwarzenbauer, Member of the Board of Management of BMW AG, and the Forward is by Gabriele Fink, Director of the BMW Museum in Munich.

From the inside cover description:

The MINI is a Legend. Its success story began in 1956 when the British Motor Corporation commissioned engineer Alec Issigonis to develop a revolutionary small car offering the maximum interior space on a minimum footprint. Three years later the task was realized brilliantly, and in 1959 the first Mini rolled off the production line. At just 3.05 metres long and 1.41 metres wide the car seated four passengers and had a boot capacity of 195 litres. It was the birth of the first small car that was not just tiny but that also fulfilled all the functions of a ‘grown-up’ automobile.

But the Mini was more than just a miracle of space. It was a car unlike all others that defied convention and created a lot of driving fun into the bargain. It embodied the spirit of the Swinging Sixties, becoming a cult object almost overnight. As a star of the rallying world the Mini claimed many legendary victories.

A new chapter in the history of this small car was opened in 1994 when BMW AG acquired the brand. With the launch of the first new MINI in 2001 the foundation stone of future MINI generations was laid. Alongside all the adjustments for modern technology and comfort, the essential characteristics of the original Mini were preserved. A timeless classic in the history of the car, after more than 50 years the MINI still represents an innovative concept of space, youthful design, unconventionality and its own MINI lifestyle.

The content of the book is divided into six broad chapters:

  1. Identity and Lifestyle
  2. History
  3. Motorsport
  4. Design and Technology
  5. The New MINI
  6. Gallery

Despite the book’s large size—and due to the book’s duel languages—it doesn’t go into too much depth in any of its topics.  Again, consider that this is a picture book written as much to entertain as to inform.  It’s also, of course, a bit of a marketing tool, often reading like a press release.  There is fascinating information inside and the full-page drawings and photographs are excellent.  The book would be worth buying for the images alone, you’ll be tempted to cut them out to hang on the wall.

Chapter 1

Identity and Lifestyle is perhaps a strange subject to begin an automotive book, but this is Mini.  “MINI in Advertising” is the very first topic with the first image being one of the newest ads, the “Spot the Difference” ad for the new MINI 5 Door.  But that’s it for the MINI, the next few pages taken up by images of classic Mini ads.  The chapter continues with “MINI at the Movies”, “MINI in Art”, “The Swinging Sixties”, and “Fashion”.

The MINI Story Book (Pages 18-19)

Chapter 2

After covering MINI’s cultural impact, the book moves onto more traditional ground with a brief historical overview of the brand.  After a two-page timeline, the chapter starts with a look at “The Logo” and “Brand Identity”.  Again, a heavy marketing influence in the choice of topics.  No MINI book would be complete without a biography of Sir Alec Issigonis and this one presents his life and achievements in yet another timeline.  Further topics include “The First Mini”, A Miracle of Space”, “The Classic Models”, “Community”, and “Individuality” all broken into bite-size bits.

Chapter 3

MINI enthusiasts know the brand has had a long success story in rallies and on the track. Chapter 3 covers Mini’s success in the 1960s highlighting the three Monte Carlo wins, of course.  Intertwined are more modern racing topics including the MINI Challenge series and success at Dakar.  Finally, there are mini bios of racing drivers Rauno Aaltonen, Paddy Hopkirk, Timo Mäkinen, Niki Lauda, and Stéphane Peterhansel.


The MINI Story Book (Pages 86-87)

Chapter 4

Perhaps the best chapter in the book is the one covering Design and Technology. Focusing on the design of the new MINI, the book gives a fascinating look into exterior and interior design of the MINI and goes over the iconic design features and the overall philosophy.  After “Design”, topics include “Growing up”, “Design Process”, and “Design Sketches”. At this point the glossy pages give way to an unnumbered section of matte pages with beautiful full-page design sketches from designers like Frank Stephenson, Tony Hunter, Marcus Syring, Henning Holstein, and others.


The MINI Story Book (Pages 106-107)

Back into the main text, the chapter continues with an overview on “Production” and a surprisingly brief run-through of “The Engine” of each MINI generation. More specifications here would have been appropriate and appreciated.  Again, the choice of content is aimed at the casual reader and is not an in-depth study of the cars.  Despite the chapter title, there was very little technology hightlighted here.

Chapter 5

While much of the content so far is about the new MINI, Chapter 5 is explicitly titled “The New MINI”. It begins with another timeline covering the BMW era from 1994 to the present.  Again, there are bite-sized sections on MINI concepts and models including: MINI ACV 30, Spiritual, the new MINI, MINI Convertible, MINI Concept Geneva (Clubman), MINI Clubman/Clubvan, MINI Coupé Concept, MINI Countryman, MINI Beachcomber Concept, MINI Rocketman Concept, MINI Roadster, MINI Pacemen, MINI XXL (stretch limousine), MINI Superleggera, and the new MINI Clubman Concept.

Chapter 6

The rest of the book from page 156 on contains only photographs.  Chapter 6 is exactly what its title implies: a “Gallery” of color and black & white photos.  The only text is the model name and year at the bottom of some pages.  Many of these pages are ones you want to cut out and put in a picture frame.  There is a good mix of artistic and journalistic photographs.

The MINI Story Book (Pages 164-165)The MINI Story Book (Pages 182-183)The MINI Story Book (Pages 204-205)

If you want a thorough chronological history or detailed information about Mini and MINI models, this isn’t the book for you.  But if you want an entertaining and visually-pleasing read, with official and authentic MINI inside information, you’ll want to add this book to your collection.  While you can read The MINI Story cover-to-cover, this is a book best read in short bursts.  Buy the book, put it on your livingroom table, and pick it up any time you need a dose of MINI reading.

Buy The MINI Story from AmazonAmazon UK, or Barnes & Noble.

Press Kit: The New MINI Convertible (2016)

The New MINI Convertible

Follow the original Press Kit: The New MINI Convertible and Press Kit: The New MINI John Cooper Works Convertible, MINI has released another press kit for the forthcoming third-generation MINI Convertible.

From BMW Group PressClub Global:

New edition of the first and still the only premium convertible in the small car segment; change of generation in the model range of the tradition-steeped British brand is continued with the new MINI Convertible; open-top driving fun on four seats combined with optimised qualities in terms of sportiness, efficiency, comfort, functionality, safety, connectivity and quality of both materials and workmanship.

Unmistakable exterior design; precise balance between top-class elegance and sporty flair; characteristic proportions with powerfully sculpted surfaces and a dynamically elongated silhouette; up-to-date interpretation of classic MINI design features: circular headlamps and rear lights with chrome surrounds, hexagonal radiator grille, black peripheral body surround, side turn indicator elements; large selection of body finishes including the variant Caribbean Aqua metallic presented here for the first time.

High-quality textile soft top with fully automatic opening and closing mechanism as well as sliding roof function; new drive, fully electric and therefore very quiet for the first time; also available as MINI Yours soft top with unique woven Union Jack graphic; opening and closing of the soft top and side windows in 18 seconds, also possible during travel at speeds of up to 30km/h; invisibly integrated rollover protection which extends automatically when required as a convertible-specific component of the integrated MINI safety concept.

Increased dimensions of the new MINI Convertible as compared to predecessor model by 98millimetres in length, 44 millimetres in width and 1 millimetre in height; longer wheelbase (+ 28 millimetres); larger track width (+ 42 millimetres at the front, + 34 millimetres at the rear); optimised space comfort on all four seats; new front seats with larger adjustment range; more comfortable entry and longer seat surface for rear passengers; also more clearly emphasised single-seat character with optimised lateral support at the rear; luggage volume expanded by approx. 25 per cent to 215 litres with closed top and 160 litres with open top; standard trim includes rear backrest with split fold, enlarged through-loading facility and Easy Load function.

Characteristic interior design with horizontally structured cockpit, circular or elliptical contours for displays, air vents and door trim elements as well as high-quality colour and material combinations; display and operating concept including instrument panel on the steering column, central instrument with new functions, optional LED lighting display and red start/stop button at the centre of the toggle switch bar in the lower section of the centre console.

Market launch of the new MINI Convertible with five engine variants (combined fuel consumption; 6.0– 8 l/100 km; combined CO2emissions: 139 – 100 g/km); new engine generation with MINI TwinPower Turbo Technology; 3-cylinder petrol engines with 75 kW/102 hp in the MINI One Convertible and 100 kW/136 hp in the MINI Cooper Convertible, 4-cylinder petrol engine with 141 kW/192 hp in the MINI Cooper S Convertible, 3-cylinder diesel engine with 85 kW/116 hp in the MINI Cooper D Convertible, 4-cylinder diesel engine with 125 kW/170 hp in the MINI Cooper SD Convertible.

At the same time this is also the starting signal for the new MINI John Cooper Works Convertible; top athlete in the segment of open-top small cars with thrilling performance qualities and extrovert charisma; distinctive drive and suspension technology developed based on well-established motor racing expertise and body design for optimised cooling air intake and aerodynamic values; the most powerful engine in the MINI portfolio with four cylinders and a capacity of 2.0 litres, a peak output of 170kW/231 hp and a maximum torque of 320 Newton metres; acceleration from zero to 100 km/h in 6.6 seconds (6.5 seconds with Steptronic transmission) and from 80 to 120 km/h in 6.1 seconds; combined fuel consumption: 6.5 l/100 km (5.9 l/100 km), combined CO2 emissions: 152 g/km (138 g/km).

Power transmission to the front wheels; 6-speed transmission as standard; 6-speed Steptronic transmission as standard in the MINI CooperSD Convertible and as an option for all other engine variants except for the MINI One Convertible; 6-speed Steptronic sports transmission with shift paddles at the steering wheel available as additional option for the MINI Cooper S Convertible and MINI Cooper SD Convertible and as a sole option for the MINI John Cooper Works Convertible; extensive range of MINIMALISM technology as standard; optional MINI Driving Modes including GREEN mode for a pronounced sporty style or efficiency-optimised driving (as standard in the MINI John Cooper Works Convertible).

Typical MINI go-kart feeling due to suspension technology with model-specific set-up combined with wide track and long wheelbase; single-joint strut front axle and multilink rear axle with increased stiffness and reduced weight; speed-related Servotronic steering support and Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC) as standard; MINICooper S Convertible and MINI Cooper SD Convertible additionally with Performance Control; optionally available: Dynamic Damper Control, sports suspension; equipped as standard with 15-inch steel wheels (MINI One Convertible) or 15-inch light alloy wheels (MINI Cooper Convertible, MINI Cooper D Convertible) and 16-inch light alloy wheels (MINI Cooper S Convertible, MINI Cooper SD Convertible); light alloy wheels up to 18 inches as an option.

New MINIJohn Cooper Works Convertible with its own suspension technology harmonised perfectly with the vehicle concept and engine performance characteristics; Brembo sports brake system, 17-inch John Cooper Works light alloy wheels Track Spoke silver, Servotronic and Dynamic Stability Control (DSC) including EDLC and Performance Control as standard.

Highly rigid body structure with model-specific bracing elements for an agile driving response with maximum occupant protection; complete set of standard safety features with front airbags, head-thorax airbags integrated in the backrests, 3-point automatic belts on all seats, ISOFIX child seat mountings for the passenger seat and at the rear, tyre pressure display and partially active engine compartment lid for optimum pedestrian protection; needs-based control of the restraint systems and rollover protection by means of centralised safety electronics.

High-quality standard features including automatic soft top activation, central locking, Radio MINI Boost with USB and AUX-IN socket, Park Distance Control and air conditioning; customisation with a large selection of exterior mirror graphics, bonnet stripes, seat upholsteries, interior surfaces and Colour Lines as well as MINI Yours and John Cooper Works features.

Innovative features available for the MINI Convertible for the first time: LED headlamps with LED daytime driving light and LED rear lights; adaptive light distribution and LED turning light; LED fog lamp; lighting package with LED interior and ambient lighting; MINI Head-Up Display, Parking Assistant, Driving Assistant with camera-based active cruise control, collision and pedestrian warning with initial brake function, high beam assistant and road sign detection; rear view camera; Intelligent Emergency Call.

New MINI John Cooper Works Convertible with model-specific design and equipment features, especially large cooling air inlets in the front apron; distinctively designed side sills and rear apron; radiator grille, side scuttles and tailgate with John Cooper Works logo; LED headlamps and sports exhaust system with highly emotional sound delivery as standard; body finish optionally available in the variant Rebel Green, reserved exclusively for John Cooper Works models; standard interior fittings including John Cooper Works sports seats in Dinamica/fabric Carbon Black finish with integrated headrests, John Cooper Works door sill cover strips, John Cooper Works leather steering wheel with multifunction buttons, John Cooper Works gear or selector lever; cockpit displays and central instrument surround in model-specific design, pedals and driver footrest in stainless steel; optional MINI Head-Up-Display with display content specific to John Cooper Works.

Additional options to enhance driving fun, comfort and individual style include 2-zone automatic air conditioning with convertible mode, seat heating, Comfort Access, Always Open Timer with new display content, new wind deflector with reduced weight and simplified mounting, rain sensor with automatic driving lights control, MINI Excitement Package including MINI logo projection from the exterior mirror onto the area in front of the door on the driver’s side, heatable windscreen, heatable and folding exterior mirrors, interior and exterior mirrors with automatic dip function, Radio MINI Visual Boost, MINI navigation system and Wired equipment package including navigation system Professional with MINI Touch Controller and Bluetooth mobile phone preparation.

Complete MINI Connected in-car infotainment program; constantly updated selection of apps for integration in the car via smartphone; exclusive MINI functions such as MINI Streetwise, online search, Sports Instruments and Force Meter; MINI Connected XL Journey Mate with real time traffic radar and rain warning function; online-based services for the use of social networks as well as entertainment offers such as Spotify, AUPEO!, Stitcher, Deezer, Audible, Napster/Rhapsody, TuneIn and GoPro.

Engine variants:
MINI Cooper S Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 998 cc, output: 141 kW/192 hp at 5 000 – 6 500 rpm, max. torque: 280 Nm at 1 250 – 4 000 rpm (300 Nm with overboost),
acceleration (0–100 km/h): 7.2 seconds (automatic: 7.1 seconds),
top speed: 230 km/h (228 km/h),
average fuel consumption*: 6.1 – 0 litres (5.8 – 5.6 litres)/100 kilometres,
CO2 emissions*: 142 – 139 g/km (134 – 131 g/km), exhaust emission standard: EU6.

MINI Cooper Convertible: 3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 499 cc, output: 100 kW/136 hp at 4 400 rpm,
max. torque: 220 Nm at 1 250 rpm (230 Nm with overboost),
acceleration (0–100 km/h): 8.8 seconds (automatic: 8.7 seconds),
top speed: 208 km/h (206 km/h),
average fuel consumption*: 5.1 – 4.9 litres (5.3 – 5.1 litres)/100 kilometres,
CO2 emissions*: 118 – 114 g/km (123 – 119 g/km), exhaust emission standard: EU6.

MINI One Convertible: 3-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, variable camshaft control),
capacity: 1 198 cc, output: 75 kW/102 hp at 4 000 – 6 000 rpm, max. torque: 180 Nm at 1 400 – 3 900 rpm,
acceleration (0–100 km/h): 10.6 seconds,
top speed: 190 km/h,
average fuel consumption*: 5.2 – 5.0 litres/100 kilometres,
CO2 emissions*: 120 – 116 g/km, exhaust emission standard: EU6.

MINI Cooper SD Convertible: 4-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 995 cc, output: 125 kW/170 hp at 4 000 rpm,
max. torque: 360 Nm at 1 500 – 2 750 rpm,
acceleration (0–100 km/h): 7.7 seconds,
top speed: 218 km/h,
average fuel consumption*: 4.4 – 4.3 litres/100 kilometres,
CO2 emissions*: 116 – 113 g/km, exhaust emission standard: EU6.

MINI Cooper D Convertible: 3-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection),
capacity: 1 496 cc, output: 85 kW/116 hp at 4 000 rpm,
max. torque: 270 Nm at 1 750 – 2 250 rpm,
acceleration (0–100 km/h): 9.9 seconds (automatic: 9.9 seconds),
top speed: 195 km/h (195 km/h),
average fuel consumption*: 4.0 – 3.8 litres (4.1 – 3.9 litres)/100 kilometres,
CO2 emissions*: 105 – 100 g/km (109 – 104 g/km), exhaust emission standard: EU6.

MINI John Cooper Works Convertible: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control),
capacity: 1 998 cc, output: 170 kW/231 hp at 5 200 – 6 000 rpm, max. torque: 320 Nm at 1 250 – 4 800 rpm,
acceleration (0–100 km/h): 6.6 seconds (automatic: 6.5 seconds),
top speed: 242 km/h (240 km/h),
average fuel consumption*: 6.5 (5.9 litres)/100 kilometres,
CO2 emissions*: 152 g/km (138 g/km), exhaust emission standard: EU6.

* EU test cycle figures, fuel consumption dependent on the selected tyre format.

Exterior dimensions:
Length: 3 821 millimetres
(MINI Cooper S Convertible, MINI Cooper SD Convertible: 3 850 millimetres, MINI John Cooper Works Convertible: 3 874 millimetres)
Width: 1 727 millimetres
Height: 1 415 millimetres
Wheelbase: 2 495 millimetres


worldwide MINI sales for January 2016


2015 MINI Lineup

MINI starts 2016 strong with its best January sales ever.

From BMW Group PressClub Global:

Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s main growth drivers, with sales of that model increasing 49.2% (5,783). The new MINI Clubman’s strong start continued into January with a total of 2,300 units delivered worldwide.

January 2016 January 2015 change year-to-date 2016 year-to-date 2015 change
18,867 17,373 8.6% 18,867 17,373 8.6%

See all MINI sales worldwide by month.