MINI USA sales for August 2015

MINI USA sales for August 2015

MINI USA sales up slightly for the month and up a strong 16% for 2015.  Note one MINI Clubman sold in August.

From BMW Group PressClub USA:

MINI Brand Sales

For August, MINI USA reports 5,109 automobiles sold, an increase of 2.1 percent from the 5,006 sold in the same month a year ago. Year-to-date, MINI USA sales are 40,560 vehicles, a 16.0 percent increase from the same period last year.

 

MINI Pre-Owned Vehicles
In August, sales of MINI NEXT (certified pre-owned) were 1,134 vehicles, up 3.5 percent over August 2014, with a year-to-date gain of 25.6 percent to 7,925 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,696 cars, an increase of 5.3 percent from August 2014. Total MINI Pre-Owned sales for the first eight months were 18,205, a 7.0 percent increase from the same period in 2014.

 

August 2015 August 2014 change year-to-date 2015 year-to-date 2014 change
5,109 5,006 2.1% 40,560 34,969 16.0%

See MINI sales in the USA by month.


2016 MINI Clubman colors 1

2016 MINI Clubman colors

Above is the entire lineup of colors for the new 2016 MINI Clubman (F54).

From left to right: Pepper White, Volcanic Orange, Moonwalk Grey Metallic, Blazing Red Metallic, Deep Blue Metallic, British Racing Green Metallic, Midnight Black Metallic, Thunder Grey Metallic, Melting Silver Metallic, Pure Burgundy Metallic, MINI Yours Lapisluxury Blue, Chili Red.

Roof colors are Melting Silver Metallic, Aspen White, Jet Black, and body color.

See all of the past MINI colors on our comprehensive MINI Colors page.


worldwide MINI sales for July 2015

2015mini5door1601

Global sales up almost 5% for the month and 22.5% for 2015.

From BMW Group PressClub Global:

A total of 25,416 MINIs were delivered to customers around the world in July, an increase of 4.8%. Year-to-date sales climbed 22.5% to total 191,355. Sales of the 3 door MINI grew by 24.0% in the first seven months of the year (73,226) while the new 5 door MINI was delivered to 51,666 customers worldwide in the same period.

July 2015 July 2014 change year-to-date 2015 year-to-date 2014 change
25,416 24,259 4.8% 191,355 156,154 22.5%

See all MINI sales worldwide by month.


MINI ON THE MACK facts and figures

MINI ON THE MACK

From BMW Group PressClub USA:

Woodcliff Lake, NJ – August 3, 2015… Another MINI ON THE MACK is in the history books! Although the world record attempt at the largest parade of MINIs fell short, the biennial MINI owners rally organized by MINI of Grand Rapids and MINI USA did manage to set the new record for the largest gathering of MINIs in the U.S. The event attracted 1,319 MINIs of all shapes, colors and sizes for the rally across the 26,372 feet long, 500 feet high span of Michigan’s Mackinac Bridge – missing the world record by only 132 MINIs.

This was the second attempt at the world record for the largest parade of MINIs. In 2013, the brand had 848.5 vehicles attend the event. The current Guinness Record was set in 2009 in the UK by the London & Surrey Mini Owners Club, which brought together 1,450 MINI cars to fill the historic 2-mile auto racing circuit around the famous Crystal Palace Park in London.

“While we didn’t break the world record at this year’s event we were thrilled to see a record number of MINI owners from all over the country motor to northern Michigan just to be a part of this celebration of the MINI community,” said David Duncan, Vice President MINI of the Americas. “We’d like to thank all the owners out there who motored from 38 states and parts of Canada just to be there, as well as the team at MINI of Grand Rapids and St. Ignace Events Committee.”

Now that MINI on the Mack is complete, MINI owners from across the country (and the world!) can start preparing for next summer’s MINI TAKES THE STATES (MTTS) rally. MINI USA recently announced that the biennial cross-country owners rally will kick off on Saturday, July 9, 2016, and finish on Saturday, July 23, 2016. The route will be announced at a later date.


MINI USA sales for July 2015

MINI USA sales for July 2015

MINI USA sales down for the month but still up for 2015.

From BMW Group PressClub USA:

MINI Brand Sales

For July, MINI USA reports 5,191 automobiles sold, a decrease of 10.7 percent from the 5,811 sold in the same month a year ago.

 

MINI Pre-Owned Vehicles
In July, sales of MINI NEXT (certified pre-owned) were 1,108 vehicles, up 31.7 percent over July 2014, with a year-to-date gain of 30.2 percent to 6,791 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,537 cars, an increase of 20.0 percent from July 2014. Total MINI Pre-Owned sales for the first seven months were 15,509, a 7.3 percent increase from the same period in 2014.

 

July 2015 July 2014 change year-to-date 2015 year-to-date 2014 change
5,191 5,811 -10.7% 35,451 29,963 18.3%

See MINI sales in the USA by month.


MINI Connected update launching soon

MINI Connected Update

From BMW Group PressClub Global:

Munich . After five years, the MINI Connected app is undergoing a major relaunch, with the new version available to download from mid-August. The design follows the same principles applied to the brand’s realignment as recently revealed, meaning that the focus has been clearly placed on the essentials. In the same way as the brand has now adopted a much more pared-down overall approach, MINI Connected will in future concentrate on driving-related functions.

From now on, the MINI Connected App will comprise the following features:

  • MINI Streetwise
  • The basic functions Status, Apps and Profile
  • Online Search
  • Sports Instruments and Force Meter
  • Calendar

MINI Streetwise: the new central feature of the MINI Connected app.
MINI Streetwise, the MINI Connected app’s new application, lets users display the best route on their smartphone before the journey has even started. For this purpose, the app makes use of personal driving data together with the user’s own past journeys, and shows information such as journey duration and fuel consumption. The application determines the current location and displays all destinations recorded to date and the best routes on the smartphone. If several drives to the same destination have already been recorded, MINI Streetwise will calculate the user’s personal best route as the recommended option. Clicking on the destination pin calls up the estimated time of arrival together with alternative routes, including data such as distance, journey duration and fuel consumption. Users can choose to have the places displayed on a map or as a list. This same information can also be visualised in the Centre Instrument once the smartphone has been connected to the MINI. Drivers therefore always have a clear recommendation for the best way to get from A to B.

The other menu items in the MINI Connected app at a glance.
The vehicle’s location, fuel level, potential range and the last journey recorded can be found under the menu item “Status”. Clicking on the location opens a map view showing the route to the parked car. All available and installed apps are listed under “Apps”, providing users with a quick summary of all the applications that can be used in the vehicle via MINI Connected, as well as the third-party apps that are available for their MINI in the App Store or are already installed on the smartphone and linked to the vehicle. In addition to this there is the “Profile” menu item, where users can enter a name for themselves or their MINI, upload a photo and call up their personal driving statistics, including total distance, total driving time and average consumption. Finally, users will find all app information and MINI Connected tutorials under “Information”.

MINI Connected comes with the performance-oriented vehicle apps Sports Instruments and Force Meter.
The Sports Instruments and Force Meter applications can be called up directly in the MINI Centre Instrument to display performance data. Sports Instruments shows engine data including rev speed, torque, engine temperature and current engine output. The Force Meter application, meanwhile, visualises all accelerating forces on the screen while on the move, using graphics to indicate the current longitudinal and lateral acceleration in sectors surrounding a virtual MINI in the centre of the display.

Online Search and Calendar complete the range of MINI Connected features. 
Online Search can be used to quickly find places and addresses while in the car and transfer them straight to the optional MINI navigation system for route planning. It is possible to place phone calls directly from the Online Search function as well, for instance to make a reservation in a restaurant. MINI Connected also allows the vehicle to connect to the smartphone’s calendar. All appointments and the to-do list are then shown in the vehicle display, together with details such as attendees, phone numbers and addresses, and can be imported into the navigation system as destinations, while calls can be placed directly via the vehicle’s hands-free system.


MINI wins two 2015 Total Quality Awards

MINI JCW Roadster

Strategic Vision released its 2015 Total Quality Awards Winners List and a couple of MINIs made the list.

The list is based on their Total Quality Index, a “measure of the total ownership experience” which includes the following:Strategic Vision Total Quality Award

  • Satisfaction with the complete ownership experience
  • Perception of quality
  • Owner reported delight
  • Future purchase intent
  • Emotional attachment to vehicle

As you can see, the criteria is very subjective.

The discontinued MINI Cooper Roadster won the Standard Convertible segment beating out the Volkswagen Beetle Convertible.  The Roadster scored a 935 out of 1,000, the highest score of any car in any segment.

The MINI Cooper Countryman tied for first place with the Dodge Challenger in the Specialty Coupe segment although it had a slightly lower score (893 versus 895 for the Dodge).  In Second place was the MINI Cooper Hardtop 2 Door (892).


worldwide MINI sales for June 2015

MINI Cooper S 5 door

Global sales up just over 25% for the month and for the year.

From BMW Group PressClub Global:

The MINI brand has achieved its best-ever first half-year with 165,938 MINIs delivered to customers, an increase of 25.8% on the same period last year. Sales in June were up 25.4% to total 36,025. “With strong double-digit growth, MINI has had a flying start to 2015,” said Peter Schwarzenbauer, Member of the Board of Management BMW AG, responsible for MINI, Rolls-Royce and BMW Motorrad. “We’ll continue this momentum into the second half of the year and expect that the new MINI Clubman we premiered in June, which will be on the market from October, will bring us even more new customers. With our recently announced strategic and visual re-alignment of the brand, we’ll build on the MINI success story and achieve a new record year for MINI,” Schwarzenbauer added.

 

Global sales of the 3 door MINI grew by 33.0% in the first six months of the year, with customer deliveries totalling 62,599. The new 5 door MINI was handed over to a total of 44,943 customers worldwide in the same period. Sales of the MINI Cabrio are up 3.3% compared with the first half of last year with a total of 9,148 units sold.

June 2015 June 2014 change year-to-date 2015 year-to-date 2014 change
36,025 28,738 25.4% 165,938 131,896 25.8%

See all MINI sales worldwide by month.


MINI TAKES THE STATES 2016 dates announced

MINI TAKES THE STATES 2016 dates

Today MINI USA released the dates for MINI TAKES THE STATES 2016.  Set to begin one year from today, the biennial event will take place from July 9 to 23, 2016.

From the BMW Group PressClub USA press release:

Woodcliff Lake, NJ –July 9 2015…It’s one year away but start planning now! MINI USA today officially announced the dates for the popular cross-country owners’ rally, MINI TAKES THE STATES (MTTS). MTTS 2016 will kick off on Saturday, July 9, 2016, and finish on Saturday, July 23, 2016. The route will be announced at a later date.

In 2014, MINI owners and MINI USA team members motored into Boston’s Back Bay after completing a 5,142-mile journey from San Francisco that covered 15 cities and 18 states in 14 days. A portion of that year’s event registration fees were donated to Best Friends Animal Society, the charity partner for the rally. A charity partner for the 2016 event will be announced at a later date.

“MINI TAKES THE STATES 2014 was such an amazing experience that we couldn’t wait to announce the dates for 2016,” said David Duncan, Vice President MINI of the Americas. “I also personally wanted the community to know that I am standing by the promise I made in Boston at the end of our last adventure together. We will motor again in 2016!”

MTTS 2014 attracted close to 4,000 MINI owners from around the world, including two men who drove their MINI from Germany as part of a quest to drive around the world. Nothing about MTTS 2014 was small; in fact, close to 500 MINI owners and staff went “all the way” from coast-to-coast.  Others joined in for just a few days of fun, with each of the day’s events averaging more than 900 participants.

MTTS will make the now legendary cross-country trip for the sixth time in 2016, with thousands of MINI owners and enthusiasts expected to join the rally, or a leg of it. Along the way, MINI USA will provide its loyal owners and enthusiasts with genuine, once-in-a-lifetime motoring experiences. Stay tuned for more updates or visit MINITAKESTHESTATES.com. For blog posts and press images from MINI TAKES THE STATES 2014 please visit the MTTS 2014 page on MINIUSANEWS.com.

Can’t wait until 2016? Join MINI owners from all over the country in Mackinaw City, MI, August 1, for a second attempt at the world record for the largest parade of MINI vehicles. The current record is 1,450 MINIs set by the London & Surrey MINI Owners Club on May 17, 2009. Help us bring the record to the United States as we cross one of America’s longest suspension bridges, the Mackinac Bridge. Join the fun by registering today at MINIONTHEMACK.com.


MINI USA sales for June 2015

MINI USA sales for June 2015

MINI USA sales up almost 15% for the month and about 25% for 2015.

From BMW Group PressClub USA:

MINI Brand Sales

For June, MINI USA reports 6,174 automobiles sold, an increase of 14.8 percent from the 5,376 sold in the same month a year ago.

 

MINI Pre-Owned Vehicles
In June, sales of MINI NEXT (certified pre-owned) were 1,051 vehicles, up 35.6 percent over June 2014, with a year-to-date gain of 29.9 percent to 5,683 cars over the same period in 2014. Total MINI Pre-Owned sales were 2,432 cars, an increase of 25.9 percent from June 2014. Total MINI Pre-Owned sales for the first six months were 12,972, a 5.1 percent increase from the same period in 2014.

 

June 2015 June 2014 change year-to-date 2015 year-to-date 2014 change
6,174 5,376 14.8% 30,260 24,152 25.3%

See MINI sales in the USA by month.