worldwide MINI sales for January 2016

 

2015 MINI Lineup

MINI starts 2016 strong with its best January sales ever.

From BMW Group PressClub Global:

Following record sales in 2015, MINI achieved its best-ever January with a total of 18,867 vehicles delivered to customers worldwide (+8.6%). The MINI 5 door was one of the brand’s main growth drivers, with sales of that model increasing 49.2% (5,783). The new MINI Clubman’s strong start continued into January with a total of 2,300 units delivered worldwide.

January 2016 January 2015 change year-to-date 2016 year-to-date 2015 change
18,867 17,373 8.6% 18,867 17,373 8.6%

See all MINI sales worldwide by month.


collectibles: 2016 Hot Wheels ’67 Austin Mini Van

2016 Hot Wheels ’67 Austin Mini Van

Today we have our first die-cast Mini for 2016.  This 2016 Hot Wheels ’67 Austin Mini Van comes in bright red paint with a white roof, white bonnet “FC” graphics and stripes, “FC” graphics on the doors, and a “Campbell’s Garage” logo on the sides.  The wheels are silver 5 spoke.  It is Hot Wheels 2016 number 175/250 and part of the HW City Works series (number 10/10).

See other Hot Wheels and other die-cast MINIs.


collectibles: 2016 MINI Convertible brochure

The New MINI Convertible brochure

THE NEW MINI CONVERTIBLE.

Here we have the first brochure for the new MINI Convertible.  Its design is similar to the new MINI Clubman brochure with black MINI Serif font on a white background.  The tri-fold, 6-page brochure contains very basic information with headings Stay Open and Design Matters.  Specifications and colors are on the back.

Colors shown: Caribbean Aqua metallic, Electric Blue metallic, MINI Yours Lapisluxury Blue, British Racing Green metallic, Pepper White, Melting Silver metallic, Thunder Grey metallic, Moonwalk Grey metallic, Midnight Black metallic, Volcanic Orange, Blazing Red metallic, and Chili Red.

The MINI USA catalog number is MINI-991-1115-135,000-F57 for use 11/15-5/16.


collectibles: 2016 MINI Clubman brochure

MINI brochure 2016 Clubman

THE NEW MINI CLUBMAN.

Here we have the first brochure for the new MINI Clubman.  It is the first brochure to introduce the new MINI branding using the new black MINI Serif font on a white background.  The 9″ stapled, 8-page brochure contains very basic information on Space, Practicality and Design, and Specifications.

Colors shown: Pure Burgundy metallic, Blazing Red metallic, Chili Red, Pepper White, Melting Silver metallic, Moonwalk Grey metallic, Thunder Grey metallic, Midnight Black metallic, British Racing Green metallic, and MINI Yours Lapisluxury Blue.

Roof colors shown: Melting Silver metallic, Aspen White, Jet Black, and Body color.

The MINI USA catalog number is MINI-1015-153,000-F54 for use 10/15-3/16.


MINI USA sales for January 2016

MINI USA sales for January 2016

MINI USA sales for January 2016 just about even with last year.  Also note, there were no discontinued Coupes and Roadsters sold in January 2016.

From BMW Group PressClub USA:

MINI Brand Sales
For January, MINI USA reports 3,238 automobiles sold, an increase of 0.3 percent from the 3,228 sold in the same month a year ago.

 

MINI Pre-Owned Vehicles

  • Sales of MINI NEXT (certified pre-owned) set a January record with 855 vehicles, up 0.7 percent over January 2015.
  • Total MINI Pre-Owned sales for January were 1,853 cars, an increase of 1.9 percent from January 2015.

 

January 2016 January 2015 change year-to-date 2016 year-to-date 2015 change
3,238 3,228 0.3% 3,238 3,228 0.3%

See MINI sales in the USA by month.


The MINI “Defy Labels” Ad Campaign

MINI Defy Labels Campaign

MINI officially announced their Super Bowl ad which has already been given a sneak peek online.

An interesting note: there are actually two slightly different versions of the ad.  In version 1, Harvey Keitel says, “This car doesn’t care what you call it.”  In version 2, which MINI USA posted to Twitter, Keitel says, “This is a car that doesn’t give a damn what you call it.”

Version 1:

Version 2:

MINI USA also released a behind-the-scenes video.

From BMW Group PressClub Global:

Woodcliff Lake, NJ. As more than 100 million viewers around the world prepare to tune into the Super Bowl on February 7, MINI is unveiling its star-studded 30-second spot, set to air in the third quarter of the year’s biggest night in television advertising. The ad is already available on the campaign’s microsite at MINIUSA.com/defylabels.

The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn’t care what you call it. “Defy Labels,” has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves.

“Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It’s small. It’s cute,” said Tom Noble, department head, MINI Brand Communications, MINI USA. “This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation.”

The brand worked with an ensemble cast of athletes and celebrities to help start that conversation. Staying true to the nature of the campaign, MINI wanted to include personalities that had a relationship to the brand and could also speak authentically about the topic of overcoming labels. The spot includes tennis player Serena Williams, soccer player Abby Wambach, rapper T-Pain, baseball player Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel. Each also filmed a series of long-form interviews sharing their own perspectives about labels that are available on the campaign microsite at MINIUSA.com/defylabels.

In addition to the celebrities and athletes listed above, the “Defy Labels” advertisement will feature non-celebrity MINI owners and members of the MINI John Cooper Works racing team, who also choose to be a bit different and break convention.

“This powerful concept leverages the brand’s new sophisticated positioning, with a little bit of the MINI attitude that’s always been there,” said John Butler, chief creative officer, BSSP. “It goes beyond a typical celebrity endorsement. This creative is all about not letting others define you, or for that matter, what you choose to drive. It’s about never giving others that power over you.”


MINI Open 150 Edition Convertible

MINI Open 150 Edition Convertible

MINI UK announced a limited edition MINI Open 150 Edition Convertible.  The MINI Open 150 Edition Convertible is painted in Melting Silver and will be limited to 150 examples.  The images show a MINI Cooper S, but it’s not known if there is also a Cooper version, as well.

Standard features include:

  • Melting Silver Metallic exterior paint
  • Open 150 Edition “1 of 150” acid etched Door Entry Strips
  • 18″ MINI Yours Vanity Spoke Alloy Wheels
  • MINI Yours Union Jack Roof
  • Chrome Line Exterior
  • Leather Chester Malt Brown Seats
  • Chili Pack
  • Media Pack
  • MINI Connected XL
  • Heated Seats
  • Wind Deflector

Visit MINI UK for more information.

MINI Open 150 Edition Convertible MINI Open 150 Edition Convertible

MINI Open 150 Edition Convertible

MINI Open 150 Edition Convertible


MINI in the IMSA Continental Tire SportsCar Challenge 2016

 

MINI JCW Team MINI No. 37

MINI begins the IMSA Continental Tire SportsCar Challenge 2016 season today in the BMW Performance 200 at Daytona International Speedway.  Last year MINI started late into the season with pre-production MINI John Cooper Works Hardtops so this will be the MINI’s first full season.  The season consists of ten races and runs through September.

MINI USA has again partnered with LAP Motorsports LLC for a three-car MINI John Cooper Works Hardtop lineup for 2016.  They will compete in the Street Tuner (ST) class.

The BMW Performance 200 starts at 1:45pm ET.  You can watch the race live at IMSA.com.

 

No. Drivers
37 Mark Pombo
Ethan Low
52 Ramin Abdolvahabi
James Vance
73 Derek Jones
Mat Pombo

From BMW Group PressClub USA:

MINI JOHN COOPER WORKS TEAM GEARS UP FOR 2016 IMSA CONTINENTAL TIRE SPORTSCAR CHALLENGE SERIES

  • 2016 will be the first full season for the team after late start in 2015
  • Driver line-up confirmed plus addition of third car
  • Team hopes to keep momentum following podium finish at season finale

Woodcliff Lake, NJ – January 28MINI USA and LAP MotorSports LLC are gearing up the MINI John Cooper Works Team for the 2016 season of the IMSA Continental Tire SportsCar Challenge (CTSCC), the first full season for the team. The team also today announced the addition of a third car and two new drivers – Ethan Lowe and James Vance. Building on the momentum of the team’s first podium at the season finale at Road Atlanta last year and a solid performance during three days of testing at The Roar Before the 24, the team is hopeful for more podium finishes during the 2016 season. The season kicks-off this Friday, January 29th, at Daytona International Speedway.

The Indianapolis-based MINI John Cooper Works team owned and operated by racing veteran Luis Perocarpi will return this year with drivers Mat Pombo and Derek Jones. The racing duo, who brought MINI JCW its first podium finish at Road Atlanta last year, will return in MINI JCW #73. This year they’ll be back in the car for the entire season of CTSCC battles. Also joining the team with Mat and Derek is Ramin Abdolvahabi, who drove MINI #52 during the last half of 2015.

Newby James Vance will be joining the MINI JCW Team this year. A very quick, young driver from the U.K. by way of Canada, he drove Karts for seven years and competed in SCCA Mazda MX-5 Cup in 2013 with best finishes of second at Road Atlanta and fourth at Canadian Tire Motorsports Park.
Ethan Low comes off a stellar rookie season in 2015 that saw him finish sixth overall in the Street Tuner class, including two forth place finishes and five top tens. Low was the top finishing rookie closing driver in last year’s field. Low returns to Daytona where he made his first career start in the series qualifying sixth in last year’s BMW Performance 200.

The team will compete with a fleet of production-derived MINI John Cooper Works Hardtop race cars closely related to the John Cooper Works Hardtops that are currently on sale at MINI dealerships across the U.S.

With a super-wide stance, ultra-rigid body and incredibly precise handling, MINI has a long history in motorsports and has always felt right at home on the track. Ever since John Cooper first recognized the racing potential of the classic Mini in the early 1960s, his name has stood for success and performance on the race track
with MINI.

For a full schedule of the 2016 Continental Tire SportsCar Challenge series, please visit IMSA.com . To follow the team during the race on Friday, January 29th go to IMSA.com or download the IMSA app. Follow #37, #52 and #73 while they compete in the Continental Tire SportsCar Challenge! Green Flag is scheduled for 1:45PM.

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 124 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of six unique vehicles.

About LAP MotorSports LLC
Involved in motorsports since 1998, Luis Perocarpi founded Indianapolis, IN, based LAP MotorSports LLC in 2008 and established LAP as one of the leading service providers in building, operating and managing race programs and race teams in North America and Europe. LAP Motorsports has been involved with ChampCar programs of Patrick Racing, Team Rahal, HVM, Herdez Competition and Minardi Team USA and series such as Formula Atlantic, Indy Lights, Superleague Formula, USF2000, Pro Mazda, Grand Am, ALMS, Ferrari Challenge, SCORE International and IMSA Continental Tire Sportscar Challenge.

Follow the MINI JCW Team Facebook page and visit www.minijcwteam.com.
Follow the LAP Motorsports LLC Facebook page, and Twitter feed.
Follow drivers Ethan Low, Mark Pombo, and James Vance on Twitter.

 

IMSA Continental Tire SportsCar Challenge 2016

Date Race Track Location
1/29 BMW Performance 200 Daytona International Speedway Daytona Beach, FL
3/17 Sebring International Raceway Sebring International Raceway Sebring, FL
4/29 Continental Tire Monterey Gran Prix Mazda Raceway Laguna Seca Monterey, CA
7/1 Watkins Glen International Watkins Glen International Watkins Glen, NY
7/8 Canadian Tire Motorsport Park Canadian Tire Motorsport Park Bowmanville, ON
7/22 Lime Rock Park Lime Rock Park Lakeville, CT
8/5 Continental Tire Road Race Showcase Road America Elkhart Lake, WI
8/26 VIRginia International Raceway VIRginia International Raceway Danville, VA
9/15 Circuit of The Americas Circuit of The Americas Austin, TX
9/28 Road Atlanta Road Atlanta Braselton, GA
MINI JCW Team Daytona 2016

photo from www.facebook.com/minijcwteam.


MINI USA Configurator Redesigned

MINI USA Configurator 2016 - Convertible

With the addition of the new MINI Convertible, MINI USA launched a complete visual design update to the MINI Configurator.  The Configurator now conforms to the new MINI branding introduced in June of last year and features a white background, new two-dimensional MINI logo, and the MINI Serif font.

Otherwise, the layout and functionality are similar to the previous version (below, top) on the redesigned version (below, bottom).

MINI USA Configurator 2015 - Clubman

MINI USA Configurator 2016 - Clubman

Visit the Build Yours page at MINIUSA.com.


Press Kit: the new MINI Clubman ALL 4

MINI Cooper S Clubman ALL4

Today MINI debuted more members of the MINI Clubman family: the MINI Cooper S Clubman ALL4 and the MINI Cooper SD Clubman ALL4.  Also debuting is the new Digital Blue metallic exterior color.

From the BMW Group PressClub Global Press Kit:

The very latest MINI feeling in a whole new dimension – now also available with all-wheel drive; new MINI Clubman ALL4 combines the innovative vehicle concept in the premium compact segment with an even sportier and more versatile version of hallmark brand driving fun; newly developed all-wheel drive system for the latest MINI generation available in two engine variants.

Premiere for the new generation of the all-wheel drive system ALL4 with electrohydraulic regulation, optimised weight and increased efficiency in the largest and most versatile MINI model; ideal alternative and supplement to the characteristic MINI front-wheel drive featuring a new construction principle with power take-off bevel gear on the front axle, dual-section propeller shaft for power transmission and Hang-On multidisc clutch in the rear axle differential; distribution of drive torque between the front and rear wheels precisely adapted to the given situation due to interconnection of the ALL4 control unit with Dynamic Stability Control (DSC); swift response to changes in driving style and road surface enables extremely sporty handling and supreme traction properties in all weathers and road conditions.

Market launch of the new MINI Clubman ALL4 (combined fuel consumption: 6.9 – 4.8 l/100 km; CO2 emissions combined: 159 – 126 g/km) featuring highly powerful engines of the latest generation with MINI TwinPower Turbo Technology and also the current versions of the manual and Steptronic transmission; MINI Cooper S Clubman ALL4 with 2.0-litre 4-cylinder petrol engine (141 kW/192 hp) and standard 6-speed manual transmission as well as optional 8-speed Steptronic transmission; MINI Cooper SD Clubman ALL4 with 2.0-litre 4-cylinder diesel engine (140 kW/190 hp) and 8-speed Steptronic transmission as standard.

Intensive driving fun due to powerful engines and traction-optimised power transmission to all four wheels; optionally available: 8-speed Steptronic sports transmission with shift paddles at the steering wheel and Launch Control function for highly dynamic acceleration from standing; optimised fuel consumption and emission figures due to efficient design and functioning of the new all-wheel drive system ALL4 as well as extensive MINIMALISM technology; auto start/stop function as standard; GREEN mode including coasting with decoupled drivetrain in conjunction with optional MINI Driving Modes and Steptronic transmission.

All-wheel drive system ALL4 as an additional contribution to the highest level of everyday practicality and long-distance suitability ever achieved by a MINI; new MINI Clubman ALL4 combines hallmark brand go-kart feeling with secure handling properties and supreme driving comfort at all times; high-quality suspension technology unique within the competitive field featuring single-joint strut front axle and multilink rear axle: maximum agility due to large track width and weight-optimised, torsionally stiff body construction; electromechanical power steering with Servotronic function as standard.

MINI Clubman ALL4 as standard with Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC), Electronic Differential Lock Control (EDLC) and Performance Control; sports suspension and Dynamic Damper Control optionally available; standard trim with light alloy wheels in 17-inch format; light alloy wheels optionally available up to a size of 19 inches.

New MINI Clubman now available in eight engine variants; extended variety for a vehicle concept that is unique in the compact segment in the tradition of the classic shooting brake; distinctive body design with dynamically stretched silhouette, powerful shoulder contour, long roof line and sloping rear; optimised aerodynamic properties due to Air Curtains in the form of air inlets in the front apron and air outlets behind the front wheel arches known as Air Breathers; high level of versatility due to the four side doors and characteristic, side-opening split doors at the rear; five fully-fledged seats; luggage compartment volume: 360 litres; rear backrest with optional 40 : 20 : 40 folding split; maximum storage volume: 1 250 litres; range of body paint finishes expanded to include Digital Blue metallic.

Distinctively designed interior with wide dashboard and cockpit facia frame in upper section; instrument panel on the steering column; central instrument with diverse display functions; intuitively operated air conditioning control unit; central console with electric parking brake, storage compartments, two cupholders, MINI Controller and armrest.

Weight-optimised and crash-optimised body structure; standard safety fittings include front and side airbags, side curtain airbags, 3-point automatic belts on all seats, at front with belt tensioners and adaptive belt force limiters, ISOFIX child seat mounting at rear and optionally also on the front passenger seat; tyre pressure display; excellent acoustic and vibrational comfort.

Full range of optional equipment to increase driving fun, comfort and individuality also available for the new MINI Clubman ALL4; MINI Driving Modes for individual vehicle set-up; modern driver assistance systems including MINI Head-Up-Display, Parking Assistant, rear view camera and Driving Assistant; LED headlamps; LED fog lights; electrically adjustable seats for driver and front passenger; Comfort Access including non-contact opening of the split doors; trailer tow hitch; panorama glass roof; MINI Excitement Package with LED interior and ambient lighting and projection of the MINI logo from the exterior mirror on the driver’s side when opening and closing the car; MINI Yours Interior Styles with backlit door bezels; alarm system including red LED status light in the fin antenna; range also includes: exclusive John Cooper Works and MINI Yours options and the current MINI Connected in-car infotainment program.

Engine variants:

MINI Cooper S Clubman ALL4: 4-cylinder petrol engine with MINI TwinPower Turbo Technology (turbo charging, direct injection, fully variable valve control, variable camshaft control), capacity: 1998 cc, output: 141 kW/192 hp at 5 000 rpm, torque: 280 Nm at 1 250 rpm (300 Nm with overboost), acceleration (0–100 km/h): 7.0 seconds (automatic: 6.9 seconds), top speed: 225 km/h (225 km/h), average fuel consumption*: 7.0 – 6.9 litres (6.4 –6.3 litres)/100 kilometres, CO2 emissions*: 162 – 159 g/km (149 – 146 g/km), exhaust emission standard: EU6.

MINI Cooper SD Clubman ALL4: 4-cylinder diesel engine with MINI TwinPower Turbo Technology (turbocharger with variable turbine geometry, common rail direct injection), capacity: 1 995 cc, output: 140 kW/190 hp at 4 000 rpm, max. torque: 400 Nm at 1 750 – 2 500 rpm, acceleration (0–100 km/h): 7.2 seconds, top speed: 222 km/h, average fuel consumption*: 4.9 – 4.8 litres/100 kilometres, CO2 emissions*: 129 – 126 g/km, exhaust emission standard: EU6.

* EU test cycle figures, fuel consumption dependent on the selected tyre format.

Exterior dimensions:
Length: 4 253 millimetres [167.4″]
Width: 1 800 millimetres [70.9″]
Height: 1 441 millimetres [56.7″]
Wheelbase: 2 670 millimetres [105.1″]