MINI USA has been flooding the magazine rack with MINI Paceman ads over the past few months. But they also created this print ad to celebrate winning the Dakar Rally in 2012 and 2013.
VICTORY TASTES SWEET, AND A LITTLE SANDY.
Back-to-back wins in the Dakar Rally in 2012 and 2013. We would like to give a big thank-you to all of our fans. Here’s to 5,344 miles of incredible MINI ALL4 Racing performance and another year of kicking up sand.
MINI. LET’S RALLY. |
This ad can be found in the May 2013 issue of Popular Mechanics on page 10.
Further into the same issue is a special advertising section titled “MINI Mauler” on the MINI Countryman converted to the MINI ALL4 Racing. The four-page advertisement article is found on pages 81 through 84, 86, 88. 90, 92, and 94.
See more photos and video on the Popular Mechanics Top Shop 2013 website.
From BMW Group PressClub Global:
MINI: With 24,581 vehicles delivered in April, worldwide sales for MINI increased by 3.3% (prev. yr. 23,794). In the month under review, MINI achieved solid growth in retail sales in some of its key markets such as Great Britain/Ireland (3,393/ +43.6%), and China (2,038/ +7.0%). The new MINI Paceman has had a successful start with around 1,500 vehicles delivered to customers since its launch in mid-March. Year-to-date, MINI sales are around last year’s level with 90,737 units sold in the first four months (prev. yr. 92,005/ -1.4%).
| April 2013 |
April 2012 |
change |
year-to-date 2013 |
year-to-date 2012 |
change |
| 24,581 |
23,794 |
3.3% |
90,737 |
92,005 |
-1.4% |
See all MINI sales worldwide by month.
Last summer MINI launched in India with a limited range of models including the MINI Countryman. Last month BMW Group announced that local production of the MINI Cooper D Countryman and the MINI One Countryman began at the BMW plant in Chennai (formerly Madras). These models are imported to India as Complete Knocked-Down (CKD) kits. MINI has expanded the range of models offered there:
- MINI Cooper Hardtop
- MINI Cooper S Hardtop
- MINI Cooper Convertible
- MINI One Countryman
- MINI Cooper D Countryman
- MINI Cooper D Countryman High (heavily-optioned version)
- MINI Cooper S Convertible
See the MINI India website.
From BMW Group PressClub USA:
MINI Brand Sales
MINI USA reported sales of 5,786 automobiles in April, an increase of 1.0 percent from the 5,731 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 0.4 percent on volume of 19,841 compared to 19,911 in the first four months of 2012.
MINI Pre-Owned Vehicles
In April, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) decreased 4.4 percent to 1,637 automobiles from the 1,713 sold in April, 2012. January through April, MINI used vehicle sales are up 19.1 percent on volume of 6,483 compared to 5,443 in the same period of 2012.
| April 2013 |
April 2012 |
change |
year-to-date 2013 |
year-to-date 2012 |
change |
| 5,786 |
5,731 |
1.0% |
19,841 |
19,911 |
-0.4% |
See MINI sales in the USA by month.
Last month we featured the first, second, and third MINI Paceman print ad. Today we have a fourth one. This ad features a MINI Cooper Paceman in Brilliant Copper with a Black roof.
RAISE YOUR AESTHETIC.
LOWER YOUR LAP TIME.
INTRODUCING MINI PACEMAN.
A sophisticated new design with the driving excitement to back it up. Because having arrived is no reason to stop enjoying the ride. Design your own at MINIUSA.COM/PACEMAN |
This two-page print ad can be found in the following magazines:
- Automobile. May 2013. (pages 6 & 7)
- Car and Driver. May 2013. (inside front cover & page 1)
- Motor Trend. May 2013. (inside front cover & page 1)
- Road & Track. May 2013. (pages 18 & 19)
From BMW Group PressClub Global:
A total of 31,763 MINI brand vehicles were delivered worldwide to customers in March (prev. yr. 32,422/-2.0%) and 66,154 (prev. yr. 68,211/-3.0%) vehicles were sold in the first quarter of 2013. The slight decrease in the first quarter is attributed to the four-week closure of the MINI Oxford plant for renovations at the beginning of the year. The all-new MINI Paceman, which was launched last month, is expected to boost momentum in global sales for the brand.
| February 2013 |
February 2012 |
change |
year-to-date 2013 |
year-to-date 2012 |
change |
| 31,763 |
32,422 |
-2.0% |
66,154 |
68,211 |
-3.0% |
See all MINI sales worldwide by month.
MINI USA has reached the half-million sales figure since its launch on March 22, 2002.
From BMW Group PressClub USA:
“This milestone is an incredible achievement for MINI, and we’re proud to have so many Motorers as part of the MINI family,” said Jim McDowell, Vice President – MINI USA. “11 years ago, doubters said a small car could not succeed here, but MINI proved that small could be premium, fun to drive and have real character, creating a whole new segment that has grown significantly in the years since then.”
MINI has increased its U.S. sales from 24,590 units in 2002, to 66,123 units in 2012. Moving into the first part of 2013, the brand continues to grow its portfolio, which now includes: Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman. The dealer network also continues to expand with 116 dealerships currently open, and plans for a total of approximately 130 facilities by the end of 2013 (including operating facilities and those signed and under construction).
“The most important contributor to MINI’s success here in the U.S. is the MINI Community,” said McDowell. “They are so passionate and engaged that we constantly ask ourselves whether a decision is in their best interest… We work hard to maintain a special relationship with the Community, delivering unique experiences, cherished memories and a true feeling of being part of a family.”
From BMW Group PressClub USA:
MINI Brand Sales
MINI USA reported sales of 6,071 automobiles in March, an increase of 3.5 percent from the 5,866 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are down 0.9 percent on volume of 14,055 compared to 14,180 in the first three months of 2012.
MINI Pre-Owned Vehicles
In March, sales of MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) increased 0.5 percent to 1,721 automobiles from the 1,713 sold in March, 2012. January through March, MINI used vehicle sales are up 21.4 percent on volume of 4,846 compared to 3,991 in the same period of 2012.
| March 2013 |
March 2012 |
change |
year-to-date 2013 |
year-to-date 2012 |
change |
| 6,071 |
5,866 |
3.5% |
14,055 |
14,180 |
-0.9% |
See MINI sales in the USA by month.
So far this week we featured the first MINI Paceman print ad and the second MINI Paceman print ad. Today we have a third one. This ad features a MINI Cooper S Paceman ALL4 in Starlight Blue with a White roof.
LIKE A WELL-DESIGNED PIECE OF FURNITURE.
BUT WAY FASTER.
INTRODUCING MINI PACEMAN.
Combining available all-wheel drive with go-kart handling and a sophisticated take on iconic MINI design, the MINI Paceman belongs on the road. Design your own at MINIUSA.COM/PACEMAN |
This two-page print ad can be found in the April 2013 issue of Architectural Digest on pages 2 and 3.
Yesterday we featured the first MINI Paceman print ad. Today we have a second one. This ad features a MINI Cooper S Paceman ALL4 in Starlight Blue with a White roof.
UNSTILL LIFE.
INTRODUCING MINI PACEMAN.
Combining available all-wheel drive with go-kart handling and a sophisticated take on iconic MINI design, the MINI Paceman belongs on the road. Design your own at MINIUSA.COM/PACEMAN |
This two-page print ad can be found in the April 2013 issue of WIRED on pages 48 and 49.
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