Monthly Archives: September 2010


collectible of the day: YOU-IFICATION WORKBOOK catalogs

MINI MOTORING ACCESSORIES 2004 YOU-IFICATION WORKBOOK

MINI MOTORING ACCESSORIES 2005 YOU-IFICATION WORKBOOK

From 2004 to 2007 MINI USA’s MINI Motoring Accessories catalogs were called “YOU-IFICATION WORKBOOK”.  The 2004 catalog (shown above, left) featured roadsigns.  In 2005 (shown above, right), MINI USA used actual MINI nicknames for the covers.  The 2006 edition (shown below, left) was made to look like a bubble-test sheet.  Finally, the 2007 version (which is undated in the title and shown below, right) has personalized or vanity license plates on its covers.

MINI MOTORING ACCESSORIES 2006 YOU-IFICATION WORKBOOK

MINI MOTORING ACCESSORIES YOU-IFICATION WORKBOOK [2007]

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collectible of the day: Johnny Lightning Street Freaks MINIs

Johnny Lightning Street Freaks No. 8

Johnny Lightning Street Freaks No. 14

Johnny Lightning Street Freaks No. 25

Previously we have featured Johnny Lightning The Italian Job die-cast MINIs and the Johnny Lightning 2004 New Cars MINI Cooper S.

Today we have die-cast MINIs from the Johnny Lightning Street Freaks Import Heat series.  Each die-cast car comes with a matching card.

  • MINI Cooper S No. 3 – Liquid Yellow with Black roof (not shown)
  • MINI Cooper No. 8 – Electric Blue with Black roof (shown above, left)
  • MINI Cooper S No. 14 – Pure Silver with Black roof (shown above, middle)
  • MINI Cooper S No. 25 – Black with Black roof (shown above, right)

These die-cast cars were issued circa 2003-2004.

See other die-cast MINIs.


collectible of the day: KEEP IT WILD. brochure (2007)

KEEP IT WILD. brochure (2007)
KEEP IT WILD.
JOHN COOPER WORKS ACCESSORIES.

This 15 page stapled brochure for 2007 was the first for the second-generation MINI.  It discusses tuning, but contains no tuning kits.  The brochure does have JCW history, accessories, wheels, carbon fiber items, and merchandise.

The MINI USA catalog number is JCW-111. Printed in USA 11/2006.


collectible of the day: MINI 50 lanyard

MINI 50 lanyard in bag

MINI 50 lanyard

Available from MINI United 2009 and the international MINI Shop is this unusual item: the MINI 50 lanyard.

From the MINI Shop website:

Polyester lanyard with satin inlay, woven MINI logo, label with MINI wing logo, metal carabiner, textile sock for MP3 player or mobile phone in dark grey. Faux fox tail and mobile phone fob in dark grey. 50 Years badge with ball chain.

  • Width: 25mm
  • Colour: dark grey
  • Packaging: Textile pouch with closure and MINI wing logo label

The price is €19.00.  The MINI part number is 80 23 2 151 542.


collectible of the day: gas tank lid decal ads

8-ball gas tank lid decal ad

bloodshot eye gas tank lid decal ad

skull and crossbones gas tank lid decal ad

LET’S MAKE OTHER TANKS FEEL INADEQUATE

Let’s find the gas-guzzlers and flip ’em the lid. Let’s boast adventures per gallon. Let’s flaunt unleaded thrills. Let’s have the baddest looking tank this side of a self-serve. Let’s never forget to close the lid. LET’S MOTOR.®

gas tank lid decal adThere are three variations of the gas tank lid decal ad insert:

  • 8-Ball
  • Blood-shot Eye
  • Skull and Crossbones

The ads are still being distributed by MINI USA as recently as MINI Takes the States 2010 where they were included in the registration bags.  They were first available in these magazine issues:

  • Automobile. October 2005. (between pages 16 & 17)
  • Maxim. November 2005. (between pages 44 & 45)
  • Spin. October 2005. (between pages 76 & 77)

The MINI USA catalog number is INS005-05.


collectible of the day: Jim McDowell autograph

Jim McDowell autograph

Most car owners, and even car enthusiasts, couldn’t tell you the name of the person running their favorite car brand.  But many MINI owners can not only tell you his name, but can say they have met him and even motored with him.

James L. “Jim” McDowell is Vice President of MINI USA.  He’s a Harvard graduate and formerly worked at Porsche.  Jim joined BMW in 1993 and “famously” traded jobs with Jack Pitney to become the head of MINI USA in 2005.  For an automotive executive, Jim is highly accessible.  He often attends major events like MINI Takes the States and most new MINI dealership openings and will gladly chat and sign an autograph.

Jim might be most famous, however, for his recent challenge to Porsche: