Now that MINI USA has released its sales figures for 2013, let’s look at the yearly sales since the launch in 2002.
MINI USA had its best sales figures ever in 2013, just barely beating the previous year’s record sales by less than 1%. Annual sales in the US have risen steadily since launch with only two years having declines in sales: -4.0% in 2006 (the last year of the first generation) and -16.4% more recently in 2009 due mainly to the poor economy. Sales have increased for the past four years as the economy has improved and MINI has launched more models. The MINI Countryman sales figures have been strong, but it’s unclear how many sales of other models it cannibalized, especially those of the MINI Clubman. With the model changeover, the production delay of the third-generation Hardtop, and the lack of a MINI John Cooper Works Hardtop in the lineup, MINI USA will be hard-pressed to top its 2013 sales figures.
In the twelve model years since the MINI USA launch on March 22, 2002, MINI has sold 553,750 vehicles.
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Tomorrow we will have MINI USA sales figures by model (body style).