MINI has always stood for fun, community, and technology, so it’s not surprising that MINI embraced the Internet and social networking.  Not just for marketing, but to connect a community of MINI owners.  From the start, MINI USA created an Owners’ Lounge on its website to give owners a place to discuss and show off their MINIs.  They have created official blogs and event websites.  MINI has also taken advantage of popular social networking sites to reach out to MINI owners, potential owners, and fans.

official websites

MINI Owners’ Lounge – Official MINI USA website. Must own a MINI and set up an account (by VIN).

MINI United – Begun for MINI United 2009, this site is now a global news and social networking site from MINI.

social networking sites

Facebook | MINI – Official MINI Facebook page.

Facebook | MINI Countryman – Official Facebook fan page for the launch of the MINI Countryman.

Facebook | MINI Space – Official Facebook page for the MINI Space website.

Facebook | MINI United – Official Facebook page for MINI United by Axel and Florian.

Facebook | MINI USA – Official Facebook page for MINI USA.

MySpace – Hammer & Coop – MySpace site for the Hammer & Coop online episodes.

Twitter @MINI – Official MINI Twitter page.

Twitter @MINI United – Official Twitter page for MINI United by Axel and Florian.

YouTube – MINI’s Channel – Official site for MINI video ads, announcements, premiers, and events.

smartphone apps

MINI LINK App – Official MINI USA social networking app for the Apple iPhone.