Playboy magazine wrapper ad (wrapper on)

Playboy magazine wrapper ad (wrapper off)

LET’S TAKE IT OFF. LET’S TAKE IT ALL OFF.

Here’s a clever MINI ad created in cooperation with Playboy magazine.  The back cover of the magazine shows a top view of a Hot Orange MINI Cooper Convertible with the White roof printed on the clear plastic wrapper.  When one removes the wrapper, the MINI Hardtop turns into a MINI Convertible.

This ad appeared on the November 2004 issue of Playboy.

Playboy magazine wrapper ad (unwrapping)