MINI collaborated with Matter Magazine to promote the MINI Coupe with a new website anotherdayanotheradventure.com.
The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul. Follow the adventure with video, words, and photos.