MINI USA posted its best sales year ever in 2011, easily beating out the previous best year of 2008 (with 57,511 sales versus 54,077). From the launch in 2002 through the end of 2011, MINI USA has sold 421,125 vehicles.
From BMW Group PressClub USA:
MINI Brand Sales
MINI USA reported sales of 5,711 automobiles in December, up 32.2% from the 4,320 sold in December 2010. For the year 2011, MINI sales in the U.S. are up 26% on volume of 57,511 compared to 45,644 sold in 2010.
“MINI’s record setting sales results in 2011 prove that small is a success in its own right even without the prodding of rising fuel prices,” said Jim McDowell, Vice President – MINI USA. “Our U.S. customers have found they can have a great motoring experience even while enjoying strong fuel economy and a smaller footprint. Motor On!”.
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