MINI USA has been flooding the magazine rack with MINI Paceman ads over the past few months. But they also created this print ad to celebrate winning the Dakar Rally in 2012 and 2013.
VICTORY TASTES SWEET, AND A LITTLE SANDY.
Back-to-back wins in the Dakar Rally in 2012 and 2013. We would like to give a big thank-you to all of our fans. Here’s to 5,344 miles of incredible MINI ALL4 Racing performance and another year of kicking up sand.
MINI. LET’S RALLY.
This ad can be found in the May 2013 issue of Popular Mechanics on page 10.
Further into the same issue is a special advertising section titled “MINI Mauler” on the MINI Countryman converted to the MINI ALL4 Racing. The four-page advertisement article is found on pages 81 through 84, 86, 88. 90, 92, and 94.
See more photos and video on the Popular Mechanics Top Shop 2013 website.