Global MINI sales are up about 27% for the month and almost 20% for the year. Of the 12,965 MINI Hardtop sales in February, 60.7% were the Hardtop 2 Door (3 door) and 39.2% were the Hardtop 4 Door (5 door).
Following the model change last year, the MINI brand saw sales rise 27.1% to total 20,303 (prev. yr. 15,976). 2015 has seen the best start to the year in the brand’s history with a total of 37,678 MINIs delivered to customers in the first two months, an increase of 19.7% compared to the same period last year (31,486). The new MINI 3 door is proving a great hit with customers: 7,877 were delivered worldwide in February, up 69.8% on the same month last year, when sales were affected by the model change (prev. yr. 4,640). The MINI 5 door is also seeing strong sales, with a total of 5,088 sold in February.
|February 2015||February 2014||change||year-to-date 2015||year-to-date 2014||change|
See all MINI sales worldwide by month.