An Online Collection of MINI Information
MINI USA’s partner advertising agency, Butler, Shine, Stern & Partners, created the award-winning “ZIG. ZAG. ZUG.” ad campaign for the launch of MINI’s third model, the MINI Clubman. The term ZIG was applied to the […]
For the launch of the first MINI One D model in Germany in June of 2003, MINI created several food items labeled LUSTSTOFF. One of them was a 250 ml (about 8.5 oz.) plastic bottle […]
MINI reached its 50th birthday in 2009 and produced many items to celebrate it. Many of these were available at MINI United 2009. Here is the first of several items we’ll feature: a MINI 50 […]
Since the launch of the MINI in 2002, MINI USA has celebrated MINI’s quirkiness as a positive feature. From the beginning, all new MINIs have been delivered with a small brochure pointing out the unusual […]