• new MINI brand product and brand strategy

    MINI reinvents itself Munich/Berlin. The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, […]

     
  • New MINI Clubman Press Kit

    The new MINI Clubman. Profile. • Continuation of the generation change in the MINI model family; new MINI Clubman as an innovative vehicle concept for the premium compact segment; unique combination of functionality, everyday practicality and […]

     
  • 2015 MINI John Cooper Works Press Kit

    From BMW Group PressClub Global: The new MINI John Cooper Works. Profile. • Green light for the latest edition of the top athlete in the small car segment; the new MINI John Cooper Works combines […]

     
  • MINI begins 2015 Continental Tire SportsCar Challenge in Sebring

      After a two-year absence since RSR Motorsports exited, MINI returns to the IMSA Continental Tire SportsCar Challenge today at Sebring International Raceway. MINI USA has partnered with LAP Motorsports LLC to field two pre-production […]