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THE ONLY THING IN THIS MINI THAT’S NOT AUTHENTIC IS THIS FRESH PINE SMELL.
ASK FOR EXTENDED MOTORER PROTECTION WITH 100% ORIGINAL MINI PARTS.
The latest addition to the collection is this pine-scented MINI air freshener to promote the MINI Extended Motorer Protection program. The very strong scented air freshener measures 2.75″ wide by 4″ high and attaches with a black elastic string.
This air freshener was included in the MINI Takes the States 2010 registration bags. Shaped like the United States, the white cardboard air freshener features the MINI Takes the States 2010 logo.
In mid-2002 came this clever ad from MINI USA. The ad insert contained an air freshener (unscented) complete with packaging. The text on the back reads:
LET’S ENJOY THE SMELL OF OUR CAR.
Let’s breathe life. Let’s inhale sweat and leather and denim and coffee and melted cherry gumdrops stuck to the center console. Let’s fill the cockpit with music to our noses. Let’s not cover up experiences with a manufactured scent of pine or synthetic vanilla. Let’s not hide who we are or what we’ve done. Let’s hang stuff from our rear view mirror just because it’s fun to hang stuff from our rear view mirror. LET’S MOTOR.™
The ad can be found in Esquire, Vol. 138, No. 1., July 2002, between pages 72 & 73.