Tag Archives : MINI Countryman


MINI John Cooper Works Countryman spied

MINI John Cooper Works Countryman

Early images have leaked of the forthcoming John Cooper Works Countryman.  It appears similar to the Countryman with the JCW Aerokit but might have some added details which are hidden in the photo.

The website Classic Driver reportedly took a test drive in the JCW Countryman prototype.  According to the article, the newest JCW family member will debut in Geneva in March.  It will have the same 1.6 L engine but will produce around 220 hp.  Unlike the other JCW MINIs, the JCW Countryman will get an upgraded suspension and will sit about 1 inch lower.

Read the Google translated version of the article Prototype Drive in the New MINI Countryman JCW.

Autocar also has a short article and photos: Mini Countryman JCW on the way.

 


new MINI Countryman accessories catalog

KEEP IT MINI. MINI COUNTRYMAN 2011-PRESENT KEEP IT WILD. MINI COUNTRYMAN 2011-PRESENT

MINI USA has released its first MINI Motoring Accessories / JCW Accessories catalog exclusively for the MINI Countryman.  The two-sided flip brochure contains MINI Motoring Accessories in the 21-page “KEEP IT MINI.” side and John Cooper Works Accessories in the 7-page “KEEP IT WILD.” side.  Stapled inside is an “OFFICIAL YOU-IFICIATION PLANNER” which contains the part numbers and prices.

The MINI USA catalog numbers are MMA-R60 for the Catalog and MMA-R60PL for the Planner.


Automobile: 2011 MINI Cooper S Countryman ALL4 review

2011 MINI Cooper S Countryman ALL4
This review by Automobile seems late in coming, with the MINI Countryman out for several months now and winter being over.  The article actually contains four reviews by four different editors.  Of course there were mixed opinions: some loved the small SUV and some wondered if MINI went too far.

It doesn’t take a marketing genius to recognize the inherent risk in adding a crossover to a brand called “Mini.” Indeed, a high-riding, Austrian-built four-wheel-drive vehicle sounds like a quick and easy way to pour a decade’s worth of brand equity down the drain. However, the Countryman is a triumph of strong execution over questionable judgment, which is a fancy way of saying it’s really nice.

Read the Automobile article REVIEWS: 2011 Mini Cooper S Countryman ALL4.


Virtual MINI app ad

Virtual MINI app ad
Recently we mentioned the Virtual MINI Countryman app by BSSP.

BSSP has created a print ad to promote the app.

TRY ONE ON FOR SIZE

Introducing the bigger, four-door, all-wheel drive MINI Countryman.  Use your iPhone® and the new Virtual MINI app to see how it looks in your driveway, on the edge of an incredible cliff or anywhere else your heart desires.

The ad includes a large QR code which, when scanned with your smartphone, takes you to the iTunes App Store.

It can be found on page 094 of the March 2011 issue of WIRED.


BSSP: virtual MINI Countryman app

virtual MINI Countryman app

From Butler, Shine, Stern & Partners:

Our new virtual MINI app lets consumers view the new MINI Countryman in any real-world environment they want–the peak of a mountain, the foot of a waterfall, or even their very own garage.  Consumers can select from a variety of different configurations, view the vehicle at various angles, take pictures and upload them to share with friends. To launch the app we ran an ad in Wired with a QR code that sent users to the app store. We’re getting quite a bit of coverage.

See more photos at Try a MINI Countryman on for size.

Download the app from the iTunes App Store.


MINI Countryman ads in The New Yorker

 MINI Countryman ad in The New Yorker (page 25)  MINI Countryman ad in The New Yorker (page 27)

The February 28, 2011 issue of The New Yorker contains a series of three column ads for the MINI Countryman.  Similar to previous MINI column ads, these ads “intrude” upon the surrounding ads and cartoon.  The text of the small ads says simply “MINI COUNTRYMAN. The all-new, bigger MINI.”.  They can be found on pages 25, 27, and 29.

Read about the placing of these ads at WWD.com.

MINI Countryman ad in The New Yorker (page 29)


second MINI WRC team confirmed

MINI Countryman WRC

A second customer has bought a MINI Countryman WRC from Prodrive and announced their entry into the World Rally Championship for 2011.  Motorsport Italia with Armindo Araujo will begin with an S2000-spec MINI Countryman in Rally Portugal, then move up to the MINI Countryman WRC in time for Rally Italy in late May.  From autosport.com:

“We have been talking to Armindo about a drive in the Mini for some time and it is great news that he has now confirmed his programme,” said Graham Prew, Prodrive motorsport sales manager.

“He has proved just how fast he is in the PWRC with two consecutive titles. Now in the new Mini, he will be able to pitch himself directly against the best rally drivers in the world.”

Read the article Araujo gets customer WRC Mini.


Consumer Reports: MINI Cooper S Countryman ALL4

MINI Cooper S Countryman ALL4 Consumer Reports Cars Blog reviewed the new MINI Cooper S Countryman ALL4:

I picked up our new Mini Countryman and delivered it to the test track earlier this week, and frankly came away not quite ready to give up the keys. The largest Mini yet seems a little more grown up than previous Minis on the inside too, and not just in terms of size. Revised audio and climate controls are a little less quirky than previous models, and the ride feels slightly more compliant. But fear not, Mini faithful. The Countryman remains true to the Mini DNA, with familiar styling and an enjoyable driving experience.

The author goes on to give some details of the MINI Countryman and wonders if it is too expensive.

Read the article Just in: Mini Cooper S Countryman ALL4.


BSSP: MINI Countryman Billboard in Times Square

MINI Countryman Billboard in Times Square

Following up on the first MINI Countryman billboard, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created a much larger building wrap billboard in Times Square.  BSSP describes it:

Amidst the clutter, neon and noise of Times Square we used the launch of the all-new four-wheel drive MINI Countryman to do something simple, quiet and, dare we say, beautiful. The eight panel OOH takeover has two fiberglass Countryman mounted on an idyllic mountain scene with the words: Let it Snow.

See more photos at BSSP’s Let It Snow in Times Square.