Tag Archives : stickers

DRIVE LIKE THERE IS A TOMORROW.
At MINI, we believe you can hug trees and corners at the same time. That the letters RPM can play nice with the letters MPG. And that adrenaline is a renewable resource. It’s this belief that led us to create a car with the best CarFun Footprint on the road. Display your sense of pride in getting the most out of every single mile you motor by affixing this badge to the boot of your MINI.

Like the WHIPTASTIC HANDLING sticker ad we featured in October, today’s “MORE TURN. LESS BURN.” sticker ad contains a thick, simulated metal sticker for the boot of your MINI.

LET’S PUT ANOTHER HANDLE ON THE DOOR.
Let’s show the world who’s got the wheel. Let’s make sure they know who’s riding shotgun. Let’s pick the perfect alias. Let’s pretend we’re fighter pilots. Let’s take it way too seriously. Let’s not take it seriously at all. LET’S MOTOR.™

The front of the ad shows “Geronimo” written on the door of an Electric Blue MINI Cooper S. On the back are white cursive letters stickers to put your nickname on your MINI.

The ad insert can be found in the following magazine issues:

• Stuff. Issue 54. May 2004. (between pages 44 & 45)
• Wired. Vol. 12, No. 5. May 2004. (between pages 60 & 61)

The MINI USA catalog number is INS006-04.

LET’S CELEBRATE OUR VICTORIES. Let’s enjoy some healthy competition. Let’s find out what makes the other car tick. Let’s lose them on the back roads. Let’s find a bogey at 12 o’clock. Let’s remember it’s only a race. Let’s be gracious in victory. Let’s motor off into the sunset. LET’S MOTOR.™

Another interactive ad from MINI USA from 2003.  The back of the ad insert has 30 black car and SUV silhouette “bogey” stickers.

The bogey stickers ad insert can be found in these magazine issues:

• Automobile. Vol. 18, No. 4. July 2003. (between pages 48 & 49)
• AutoWeek. Vol. 53, No. 28. July 14, 2003. (between pages 8 & 9)
• Maxim. July 2003. (between pages 32 & 33)
• Motor Trend. Vol. 55, No. 8. August 2003. (between pages 76 & 77)
• Stuff. August 2003. (between pages 36 & 37)

The MINI USA catalog number is INS008-03.

LET’S PLAY BUG BULL’S-EYE. Let’s test our reflexes. Let’s head to the Everglades in August. Let’s see what a dragonfly had for breakfast. Let’s find out what a mayfly had for lunch. Let’s move quicker than a gnat. Let’s stick a blood-sucking mosquito right in the bull’s-eye. LET’S MOTOR.™

Yet another interactive MINI ad, the Bug Bull’s-Eye stickers ad insert contains two bull’s-eye stickers on the back.  These stickers are to be affixed to the MINI side mirrors and used to play a game.  The “Rules & Regulations” are given on the back of the ad as well.

RULES & REGULATIONS. Anyone with a valid driver’s license can play. If any part of the bug (splatter or body part) touches multiple scoring zones, the higher score should be tallied. Players must set own time, distance or limit of bug hits before starting a new game. Remember to obey all local traffic laws and wildlife preservation acts. Hitting an endangered insect constitutes immediate forfeiture (see below for reference). The death or dismemberment of any butterfly is also grounds for disqualification (and a moment of silence would be nice). To learn more about MINI’s handling and its $16,999* MSRP go to MINIUSA.COM.

LET’S MAKE OTHER TANKS FEEL INADEQUATE

Let’s find the gas-guzzlers and flip ’em the lid. Let’s boast adventures per gallon. Let’s flaunt unleaded thrills. Let’s have the baddest looking tank this side of a self-serve. Let’s never forget to close the lid. LET’S MOTOR.®

There are three variations of the gas tank lid decal ad insert:

• 8-Ball
• Blood-shot Eye
• Skull and Crossbones

The ads are still being distributed by MINI USA as recently as MINI Takes the States 2010 where they were included in the registration bags.  They were first available in these magazine issues:

• Automobile. October 2005. (between pages 16 & 17)
• Maxim. November 2005. (between pages 44 & 45)
• Spin. October 2005. (between pages 76 & 77)

The MINI USA catalog number is INS005-05.