• inside MINI USA: The MINI University

    So much goes on behind-the-scenes at MINI USA.  The corporate staff from the offices in New Jersey work very closely with the nationwide dealer network.  Part of MINI USA’s role, through The MINI University, is […]

  • collectible of the day: MINI training box 2003

    Last month we featured the MINI training box 2005. Two years earlier MINI USA produced this MINI training box 2003.  The box in 2003 was made from thick black card stock and held closed by […]

  • collectible of the day: MINI IN MOTION. manual

    MINI IN MOTION. Product Selling Points Manual. This large, padded-cover binder holds training material for the Motoring Advisors covering the second-generation MINI models for 2007. The six tabs separate six individual booklets: Mission Design Substance […]

  • collectible of the day: MINI training box 2005

    Shown above is the MINI USA training box from 2005.  It was meant for Motoring Advisors to learn all aspects of the MINI brand and selling points.  The plastic box with handle and clasp holds […]