Monthly Archives: March 2013


third MINI Paceman print ad

UNSTILL LIFE. MINI Paceman ad (2 page)

So far this week we featured the first MINI Paceman print ad and the second MINI Paceman print ad.  Today we have a third one.  This ad features a MINI Cooper S Paceman ALL4 in Starlight Blue with a White roof.

LIKE A WELL-DESIGNED PIECE OF FURNITURE.
BUT WAY FASTER.

INTRODUCING MINI PACEMAN.
Combining available all-wheel drive with go-kart handling and a sophisticated take on iconic MINI design, the MINI Paceman belongs on the road. Design your own at MINIUSA.COM/PACEMAN

This two-page print ad can be found in the April 2013 issue of Architectural Digest on pages 2 and 3.


second MINI Paceman print ad

UNSTILL LIFE. MINI Paceman ad (2 page)

Yesterday we featured the first MINI Paceman print ad.  Today we have a second one.  This ad features a MINI Cooper S Paceman ALL4 in Starlight Blue with a White roof.

UNSTILL LIFE.

INTRODUCING MINI PACEMAN.
Combining available all-wheel drive with go-kart handling and a sophisticated take on iconic MINI design, the MINI Paceman belongs on the road. Design your own at MINIUSA.COM/PACEMAN

This two-page print ad can be found in the April 2013 issue of WIRED on pages 48 and 49.


MINI USA gift to early MINI JCW GP buyers

MINI USA JCW GP keychain and letter

Early purchasers of the MINI John Cooper Works GP have started receiving surprise packages from MINI USA.  The black plastic bubble-wrap packages say simply “VELOCI SPOLIA.” in large white letters.

Inside is a custom brushed-metal keychain with the MINI logo on the front and with the words “2013 JCW GP”, the individual number of their GP, and “Veloci Spolia” engraved on the back.

There is also a letter from Jim McDowell, the “Motorer-in-Chief” (also known as the Vice President of MINI USA).  It reads:

Just about every racer we know has a superstition. Whether it’s wearing lucky underwear, lighting a candle before a race, or drinking a double espresso, it helps get you to the finish. And with delivery of your 2013 MINI John Cooper Works GP right around the corner, racing will hopefully be a big part of your life. So, we thought you would appreciate a lucky charm made just for you.

Much like the rare MINI you’ve so patiently waited for, this token of good fortune is one-of-a-kind, featuring your GP’s exclusive serial number and a few words of inspiration. We hope you enjoy it. And, most importantly, that your new MINI helps keep your spirit and adrenal glands in top form.

Veloci Spolia,*

Jim McDowell

Motorer-in-Chief
Jim McDowell

*To the fast, go the spoils.

MINI USA JCW GP keychain (back)


first MINI Paceman print ad

GOES WITH BLACK. ad (2 page)

More than a week after the launch of the MINI Paceman on March 16th, we have the first MINI Paceman print ad.  The ad features a MINI Cooper Paceman in Brilliant Copper with a Black roof.
GOES WITH BLACK. ad (2 page)

GOES WITH BLACK.

INTRODUCING MINI PACEMAN.
With go-kart handling and a sophisticated take on iconic MINI design, the MINI Paceman is the perfect companion after dark or at any other time.  Design your own at MINIUSA.COM/PACEMAN

There are two versions of the ad, a one-page version and a two-page version.

The one-page print ad can be found in the March 25, 2013 issue of The New Yorker on page 41.

The two page version can be found in at least two magazines:

  • Esquire. April 2013. (pages 18 & 19)
  • GQ. April 2013. (pages 82 & 83)

MINI Paceman reviews (updated)

2013 MINI Paceman

Now that the MINI Paceman launched on March 16, 2013, we bring you the most comprehensive list of the major automotive magazine and website reviews of the new MINI Paceman.  Browse the list and read the reviews from the sources you trust most.

Auto Express – MINI Paceman [August 1, 2012]

Auto Express – MINI Cooper S Paceman [November 9, 2012]

Auto Express – MINI JCW Paceman review [March 7, 2013]

Auto Express – MINI Cooper SD Paceman [March 22, 2013]

Autoblog – 2014 Mini Cooper S Paceman [w/video] [November 12, 2012]

Autoblog – 2013 Mini Cooper S Paceman All4 Quick Spin [February 14, 2013]

Autocar – Mini Paceman John Cooper Works first drive review [February 26, 2013]

AutoGuide.com – 2013 MINI Paceman Review – Video: The MINI evolved [February 8, 2013]

Automobile – First Drive: 2013 Mini Cooper S Paceman [November 12, 2012]

AutoTrader.com – 2013 MINI Paceman: First Drive Review [March 2013]

Autoweek – 2013 Mini Paceman Keeps The Pace [November 9, 2012]

BBC Top Gear – First drive: Mini Paceman JCW [February 27, 2013]

Car and Driver – 2013 Mini Paceman Prototype Drive [September 2012]

CarAdvice – Mini Paceman Review [November 14, 2012]

CarAdvice – Mini Paceman Review [March 6, 2013]

evo – 2013 Mini Paceman John Cooper Works review and pictures [February 2013]

Kelley Blue Book – 2013 MINI Cooper Paceman [March 2013]

Motor Trend – 2014 Mini Cooper S Paceman All4 Prototype First Drive [August 7, 2012]

MotorAuthority – 2013 MINI Cooper S Paceman ALL4 First Drive Video [February 13, 2013]

MSN Autos – 2013 MINI Cooper Paceman: First drive review [March 2013]

New York Daily News – New Mini Cooper Paceman handles like a go-kart [November 14, 2012]

Popular Mechanics – 2013 Mini Cooper Paceman Test Drive [February 11, 2013]

The Telegraph – Mini Paceman review [November 9, 2012]

What Car? – 2013 Mini Paceman review [November 9, 2012]

What Car? – MINI Paceman Coupe Review [March 2013]

Winding Road – Keeping Pace With the World [May 2013 issue]


online MINI Countryman and MINI Paceman brochure

MINI COUNTRYMAN. MINI PACEMAN. brochure (cover) MINI COUNTRYMAN. MINI PACEMAN. brochure (page 31)

MINI UK just released an online brochure for the MINI Countryman and MINI Paceman.  The big and detailed brochure contains 102 pages of colorful photos and  graphics, interior and exterior colors and options, and model specifications.  The brochure also includes the John Cooper Works models as well as JCW tuning and MINI accessories.

UK Part Number: 92.00.0.002.958 MARCH 2013

Download the MINI COUNTRYMAN. MINI PACEMAN. brochure (UK).


2013 MINI Owner’s Manuals now available online

Owner's Manual (2013 Hardtop / Clubman) Owner's Manual (2013 Coupe / Roadster / Convertible) Owner's Manual (2013 Countryman / Paceman)

MINI USA has posted electronic versions of the 2013 MINI Owner’s Manuals.  They are now available from the MINI Owners’ Lounge website, be we have them here.

2013 MINI Owner’s Manuals:

We have previous Owner’s Manuals, as well.

Owner's Manual (2013 Clubvan) Owner's Manual (2013 John Cooper Works GP)

Collectibles: Hot Wheels 2012 MINI Countryman Rally in red

Hot Wheels 2012 MINI Countryman Rally (green)Hot Wheels 2012 MINI Countryman Rally (red)
Last year we posted the new 2012 MINI Countryman Rally Hot Wheels die-cast car in green.  Hot Wheels has added another variation for 2013.

This ’12 MINI Countryman Rally is red with a white roof.  Side graphics include white checkers and the No. 27.

It is car 93/250 in the Hot Wheels 2013 collection.

The QR Code on the back takes you to the Hot Wheels My Car Collector ’12 MINI Countryman Rally page.

See other Hot Wheels and other die-cast MINIs.


worldwide MINI sales for 2012

MINI John Cooper Works Coupe

We already posted worldwide MINI sales for December 2012 which included the full year 2012 sales.  But MINI just released some more figures, including specific figures for the MINI Countryman and MINI Coupé and percentages by trim level.  Note that the MINI Coupé sales comparison is for a full year 2012 versus just three months of 2011 (October through December).

From BMW Group PressClub Global:

The MINI brand surpassed the sales volume threshold of 300,000 units for the first time in a single year with the number of cars sold up by 5.8% to 301,526 units (2011: 285,060 units). The MINI Countryman put in an extremely strong performance and recorded a 14.9% increase to 102,271 units (2011: 89,036 units). Sales of the MINI Coupé rose to 11,311 units (2011: 3,799 units), almost tripling the volume recorded one year earlier. In terms of model mix, 44.5% of customers opted for the MINI Cooper, 35.7% for the MINI Cooper S and 19.8% for the MINI One.

Read the entire press release BMW Group continues on successful course in 2012.