The insiders campaign by Butler, Shine, Stern & Partners included a black box spy kit sent to MINI owners and a series of three secret print ads for MINI owners which required the use of the spy kit items to decode the secret messages. When decoded, the third print ad allowed one to order [...]
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The insiders campaign by Butler, Shine, Stern & Partners included a black box spy kit sent to MINI owners and a series of three secret print ads for MINI owners which required the use of the spy kit items to decode the secret messages. When decoded, the second print ad allowed one [...]
To go along with the MINI insiders campaign by Butler, Shine, Stern & Partners, MINI USA created a series of print ads with secret messages that could only be read by MINI owners with the black box spy kit. The three ads shown above are: [...] In July 2006, MINI USA sent all owners a secret black box containing a “spy kit” including a magic window decryptor, super-secret decoder, and special red glasses. The items were part of an insider ad campaign by Butler, Shine, Stern & Partners. They created a series of print ads which could only read by [...] |
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