adventure toggle switches
adventure toggle switches card
The insiders campaign by Butler, Shine, Stern & Partners included a black box spy kit sent to MINI owners and a series of three secret print ads for MINI owners which required the use of the spy kit items to decode the secret messages.  When decoded, the second print ad allowed one to order the free Adventure Toggle Switches shown above.  This was a plastic template that fit over the bank of toggles to create new functions.