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To go along with the MINI insiders campaign by Butler, Shine, Stern & Partners, MINI USA created a series of print ads with secret messages that could only be read by MINI owners with the black box spy kit. The three ads shown above are:
ATTENTION MINI OWNERS: Useway ouryay agicmay indowway ecryptorday.
MINI ad containing a secret message decoded with the decryptor from the black box.
- Blender. August 2006.
- Business 2.0. August 2006.
- Maxim. August 2006.
- MC². Issue No. 4. September-October, 2006. (page 12)
- The New Yorker. July 17, 2006.
- Sports Illustrated. July 31, 2006.
- Swindle. August/September 2006.
MINI OWNERS: USE YOUR DECODER.
Non MINI owners: get your complimentary decoder with the purchase of any MINI. LET’S MOTOR.®
MINI ad containing a secret message decoded with the decoder from the black box.
- Business 2.0. October 2006.
- Car and Driver. October 2006. (page 21)
- Fast Company. October 2006. (page 10)
- MC². Issue No. 5. November-December, 2006. (page 8)
- The New Yorker. October 9, 2006. (page 25)
- Rolling Stone. October 5, 2006. (page 47)
- Spin. October 2006. (inside back cover)
TURN THE PAGE. NOTHING TO SEE HERE.
THIS ISN’T A SECRET AD THAT ONLY MINI OWNERS CAN READ.
MINI ad containing a secret message decoded with the glasses from the black box.
- ESPN The Magazine. December 4, 2006. (page 51)
- MC². Issue No. 6. January-February, 2007. (page 8)
- Men’s Health. December 2006. (page 45)
- Rolling Stone. November 30, 2006.
- Swindle. December/January 2007.