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LET’S TAKE IT OFF. LET’S TAKE IT ALL OFF.
Here’s a clever MINI ad created in cooperation with Playboy magazine. The back cover of the magazine shows a top view of a Hot Orange MINI Cooper Convertible with the White roof printed on the clear plastic wrapper. When one removes the wrapper, the MINI Hardtop turns into a MINI Convertible.
This ad appeared on the November 2004 issue of Playboy.
From 2002 through 2004 MINI USA sold collectible snowglobes as part of their MotoringGear collection. They were limited editions and there was a different one each year.
Shown is the MINI Snowglobe 2004. It features an Electric Blue MINI.
Once these snowglobes sold out, they could often be found for sale on MINI forums or eBay for upwards of $100 or more.
See the MINI Snowglobe 2003.
For the MINI MOTORINGGEAR SPRING/SUMMER 2007 collection, MINI USA decided to forgo the usual catalog format and instead produced this pack of MINI BRAND PLAYING CARDS. There is a different MINI MotoringGear item on the face of each card. The included fold-out sheet also shows the entire collection with descriptions, sizes, and prices. The sheet says:
| THIS TIME, NOTHING GETS LOST IN THE SHUFFLE.
Here’s the deal: when prime motoring weather rolls around, it’s easy to give yourself over to the road without outfitting yourself for the occasion. To help counteract this phenomenon, we’ve decked out a set of playing cards in the all-new and classic MINI MotoringGear in the hopes you’ll follow suit. Created in the MINI tradition, MotoringGear is tailor made for finding a style that’s all your own. Because in the world of motoring, one of a kind wins every time. |
The pack contains the usual 52 cards plus two Jokers. Instead of the normal diamond, hearts, clubs, and spades, this set uses an exit sign (diamonds), Interstate sign (hearts), pine tree air freshener (clubs), and MINI bulldog (spades). One additional card has “POKER TERMS THAT COULD COME IN HANDY SOMEDAY” on one side and “HOW TO SHUFFLE LIKE YOU MEAN IT” on the other.
The MINI USA catalog number is MG-04-07-20M.
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Shown above is the MINI USA training box from 2005. It was meant for Motoring Advisors to learn all aspects of the MINI brand and selling points. The plastic box with handle and clasp holds 11 tabbed folders and a 2005 Product Information brochure. The tabbed folders cover:
MWF stands for “Make Waiting Fun” and in 2005 included the physical gift of a MINI PARKING ONLY Stencil and an Unauthorized Owner’s Manual.
MOTORvation Participant Workbook
This training workbook is a companion to “The MINI Motoring Advisor Skills Development Course”. The tri-fold, three-ring binder holds 40 pages divided into 16 tabs.
Here’s how a MINI was to be prepared for delivery circa 2002:
| 1. Prepare car and book delivery appointment.
a. Place MINI Smints on the seat b. Place steering wheel wrap in place c. Ensure clock is set to correct time d. Put customer’s pre-selected CD into CD player (from MWFII) e. Program radio stations according to customer’s pre-selected choices (Motoring Advisor must check ALERT to find out if customer responded to the request for information.) f. Place zipper car cover on MINI g. Pre set day time running lights, etc. (Motoring Advisor must check ALERT to find out if customer responded to the request for information.) |
COUNTERFEIT MINI COOPERS
This brochure was part of a viral campaign by Crispin Porter + Bogusky (which included a website and fake PSA videos). It was supposedly produced by the Counter Counterfeit Commission (CCC). The brochure is subtitled “PROTECT YOURSELF FROM THE HUMILIATION OF OWNING A FAKE!” and in the corner it says “UPDATED FOR 2005!”.
Inside the tri-fold color brochure are photos of “counterfeit” MINI Coopers: other cars (or duct-taped motorcycles!) painted and altered to resemble MINIs. Also a guide showing “HOW TO IDENTIFY A GENUINE MINI”.
The brochure opens into a full-size poster.
The MINI USA catalog number is INS002-05.
The COUNTERFEIT MINI COOPERS brochure ad insert can be found in these magazine issues:
Back in March we featured a Hot Wheels 2001 MINI Cooper from the 2002 First Editions series. Since that car was released MINI has become a “Classic”.
Recently issued and available in stores now is this Hot Wheels Classics 2001 MINI Cooper. The die-cast MINI is number 15 of 30 from Series 5. According to the description it has a metal body, metal chassis, and special paint in a copper-gold color.
See other die-cast MINIs.
The MINI handbag above is from circa 2003 from the UK. Made of nylon, it has an inner pocket with a MINI logo label and a zipped top. The handbag measures about 9.5″ wide by 7″ high.
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LET’S PUT ANOTHER HANDLE ON THE DOOR.
Let’s show the world who’s got the wheel. Let’s make sure they know who’s riding shotgun. Let’s pick the perfect alias. Let’s pretend we’re fighter pilots. Let’s take it way too seriously. Let’s not take it seriously at all. LET’S MOTOR.™
The front of the ad shows “Geronimo” written on the door of an Electric Blue MINI Cooper S. On the back are white cursive letters stickers to put your nickname on your MINI.
The ad insert can be found in the following magazine issues:
The MINI USA catalog number is INS006-04.
Today we feature another unusual MINI promotional item from Germany. Shown is the “ABGEFAHRENE GERICHTE.” (translates to “COOL DISHES”) recipe booklet. The small booklet measures about 4.75″ wide by 1.5″ high and is bound by a metal stud at the corner, on which the 24 double-sided pages pivot.
The translated introduction page says:
Four types. Four characters. Four menus. Each its own. Your way. But always to the last step. Delicious!
The four MINI models promoted are:
For each MINI model section, pages include a menu and recipes for an apéritif, appetizer, main dish, dessert, and digestif.
