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Shown above is the MINI USA training box from 2005. It was meant for Motoring Advisors to learn all aspects of the MINI brand and selling points. The plastic box with handle and clasp holds 11 tabbed folders and a 2005 Product Information brochure. The tabbed folders cover:
- MWF / ALERT
- AFTERSALES
- ROADSIDE ASSISTANCE / WARRANTY
- CSI
- LET’S COMPARE
- RESOURCES / CONTACTS
- BRAND POSITION
- CUSTOMER EXPERIENCE
- ACCESSORIES / MOTORINGGEAR
- PRODUCT DEEP DIVE
- MINI HISTORY
MWF stands for “Make Waiting Fun” and in 2005 included the physical gift of a MINI PARKING ONLY Stencil and an Unauthorized Owner’s Manual.