collectible of the day: MINI Motoring Hearts pin

In 2005, MINI USA debuted the Motoring Hearts campaign which partnered with VolunteerMatch and helped MINI owners find volunteer opportunities.

MINI owners who participated in the program and volunteered hours received a free MINI MOTORING HEARTS grille badge.  But one could purchase the lapel pin at a MINI dealership for $3.00.  The part number is 80 54 0 414 273.

See the previously featured Motoring Hearts brochures and MINI Motoring Hearts grille badge.