In 2005, MINI USA debuted the Motoring Hearts campaign which partnered with VolunteerMatch and helped MINI owners find volunteer opportunities.

MINI owners who participated in the program and volunteered hours received a free MINI MOTORING HEARTS grille badge.  But one could purchase the lapel pin at a MINI dealership for $3.00.  The part number is 80 54 0 414 273.

See the previously featured Motoring Hearts brochures and MINI Motoring Hearts grille badge.