MINI Mate: a social network within Facebook




While it hasn’t officially launched, MINI announced a new social network app on Facebook called MINI Mate.  Just in time for MINI United 2012, this network within a social network allows you to find others like yourself:

The network of MINI drivers and fans is vast, but MINI Mate picks out the gems for you.
We’ll find you the MINIacs you share the most interests with – you just worry about kickstarting that beautiful friendship.

The app lets you set up a profile including multiples MINIs as well as importing your favorites from your Facebook profile.  You can choose the languages you speak and the MINI events you have attended.  MINI Mate will then suggest friends or let you search for them.

Once MINI Mate reaches 500 MINI mates, they will give away a prize of a MINI United 2012 merchandise package.

Sign in to Facebook and add the MINI Mate app.

One thought on “MINI Mate: a social network within Facebook

  • Matthew

    I could have this totally wrong, but MINI’s social marketing efforts are fragmented to the point of disfunction.

    From MINI’s several proprietary and and 3rd-party (FB) social sites, to new and somewhat forgotten (MINI Link) mobile apps, MINI’s spread way too broadly for me to stay “engaged”.

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