NOT NORMAL campaignUsually at this time of the year, MINI USA would roll out its Motor-Tober sales campaign.  Each MINI dealer was expected to throw a party and attendees would receive a discount on MINIs purchased during or shortly after the event.  This year MINI USA isn’t doing the…well…normal thing.

This October sales campaign uses the theme NOT NORMAL.  MINI USA kicked it off with a typically irreverent video.  If you want to attend, you can find out when your local MINI dealer with host its NOT NORMAL Sales Event.

See the MINI Space article Behind the Scenes of NOT NORMAL which includes an image gallery and music video.