Tag Archives : video

MINI USA’s NOT NORMAL campaign for October

NOT NORMAL campaignUsually at this time of the year, MINI USA would roll out its Motor-Tober sales campaign.  Each MINI dealer was expected to throw a party and attendees would receive a discount on MINIs purchased during or shortly after the event.  This year MINI USA isn’t doing the…well…normal thing.

This October sales campaign uses the theme NOT NORMAL.  MINI USA kicked it off with a typically irreverent video.  If you want to attend, you can find out when your local MINI dealer with host its NOT NORMAL Sales Event.

See the MINI Space article Behind the Scenes of NOT NORMAL which includes an image gallery and music video.

National Geographic Megafactories: Plant Oxford and the MINI Coupé

National Geographic Megafactories: Plant Oxford and the MINI Coupé
National Geographic UK’s Megafactories Series 5, which has covered Guinness, the Boeing 747, the Swiss Army Knife, and others, turned its cameras on MINI.  Shown in this episode is the plan and operation of MINI Plant Oxford by following the production of the new MINI Coupé through body in white, paint, and assembly.  Plant managers discuss the challenges of building a MINI every 68 seconds while adjusting to the new Coupé model.

An interesting side story is told where rejected MINIs are sent to a separate part of the plant to be turned into MINI CHALLENGE racecars.  Some MINI CHALLENGE racing in Anglesey, Wales is shown.

The program shows the production of the 2 millionth MINI with an appearance by British Prime Minister David Cameron.  It ends with the launch of the the MINI Coupé at the Frankfurt Motor Show and a brief statement by Anders Warming.

The Rally Show: Prodrive Special

The Rally Show: Prodrive Special

iRally’s “The Rally Show” has done an episode on Prodrive and the MINI WRC.  The lengthy video starts with an in-depth interview with Prodrive MINI WRC driver Dani Sordo.  Team Principal Dave Wilcock then answers questions about his role at Prodrive, how they selected the rallies to compete in, and the build-up of a MINI WRC car.  Next is a talk with Chairman and chief executive David Richards who discusses how TV and the Internet have affected the WRC.

Watch The Rally Show: Prodrive Special.

MINI United 2012 photo gallery index

MINI United 2012

MINI United 2012 has begun!  Most of us here in the US are not attending but are interested in following the action and announcements in Le Castellet, France.  So to make it easier to find all of the photos, we created this MINI United 2012 photo gallery index.

Day 1

Day 2

Day 3


Get MINI United 2012 updates and photos at Twitter #MINIUnited.

video: MINI Roadster: Topless Thrills

MINI Roadster: Topless Thrills video

Following up on the MINI Roadster Topless Thrills print ad, MINI USA released this teasing video.  This video is safe for work.


Here’s more on the MINI Roadster campaign by BSSP:

To launch MINI’s newest topless model, the two-seater Roadster, we created the “Peep Show” campaign. Creative support includes video, digital board spectaculars in Vegas, Times Square and Chicago, touchscreen interactive bus shelters in SF, OOH wallscapes in Dallas, Miami and DC, print (Maxim, Playboy and SPIN, etc.), digital takeovers and an augmented reality piece for Wired.

But wait, there’s more. Today we launched the “Peep Show” stunt at the corner of Hollywood and Sycamore. We outfitted a storefront to mimic a real peep show, with flashing arrows, red lights and all. Once you interact with the buttons on the outside, windows open to reveal the new MINI Roadster, rotating on a platform with the biggest disco ball you’ve ever seen hanging above it. Our apologies if you were expecting something else.

the MINI Roadster Adventure Room


In October we showed you the MINI Coupé Adventure Room which is a MINI UK microsite devoted to the new MINI Coupe (which is just one of the countries that have this, the US not included).  The site has been expanded to include the MINI Roadster.

Inside of the “Room”, MINI has ten multimedia and interactive sections:

  1. Get a First Look. This a gallery of illustrations of the MINI Roadster.
  2. Step Inside. Tour the inside of the Roadster with an interactive viewer.
  3. Ready for a Close Up? View the Making-of MINI Adventures. Part 1″ video.
  4. Do Try This at Home. “Learn how to catch the rays in style with this handy demonstration video.”
  5. MINI 24 Hour Endurance Race. This is a photo gallery of images from the 24 hour race at the Nürburgring.
  6. Get Blown Away.  Photos of the MINI Coupe undergoing wind-tunnel testing.
  7. Slots of Colours.  The interactive “slot machine” creates random images of the Coupe in three colors.
  8. The Adventure Never Ends.  Another photo gallery of the MINI Coupe, this time for MINIInternational.
  9. Coupé in the Limelight.  Behind-the-scenes video from the MINIInternational photoshoot.
  10. Design Meets Coupé.  “MINI Coupé: Inside the Design Team” video where Anders Warming interviews the design team.