MINI USA (via their two ad agencies CP+B and BSSP) used to flood the major automotive, pop culture, and fashion magazines with clever print ads and inserts. With the increase in the use of digital media, the pace of print ads has slowed. The new, third-generation MINI Hardtop launched last month but we’ve found only two print ads. Last month we posted the first ad from Playboy magazine. The second ad is this one from page 15 of the Pirelli World Challenge Official 2014 Fanguide supplement to Grassroots Motorsports magazine.
HIGH-SPEED
MOBILE DEVICE.
THE NEW MINI. THE NEW ORIGINAL.
Along with an even more powerful and fuel-efficient TwinPower Turbo engine, the new MINI Hardtop features a glowing new MINI Connected digital hub that syncs with your devices and social networks. So now you can motor like the wind and tell everyone all about it. MINIUSA.COM