collectible of the day: Motoring Score Card ad
Here is an ad insert from 2004 that embodies all the qualities of the MINI brand: fun, competition, good feelings, and cleverness. The ad features a small pad of Motoring Score Cards used to play […]
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collectible of the day: air freshener ad
In mid-2002 came this clever ad from MINI USA. The ad insert contained an air freshener (unscented) complete with packaging. The text on the back reads: LET’S ENJOY THE SMELL OF OUR CAR. Let’s breathe […]
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collectible of the day: MINI Motoring Games: The Official Rulebook
The MINI Motoring Games: The Official Rulebook ad came out in mid-2002. The ad reads: These rules are legally binding throughout all fifty states, territories, U.S. protectorates and Canadian provinces, superceding and eclipsing all local […]
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collectible of the day: oval state stickers ads
In the summer of 2002, MINI USA ran a series of four ads encouraging people to motor around the US “collecting” states. Some had variations on the wording depending on the region of the country […]