• The MINI “Defy Labels” Ad Campaign

    MINI officially announced their Super Bowl ad which has already been given a sneak peek online. An interesting note: there are actually two slightly different versions of the ad.  In version 1, Harvey Keitel says, […]

  • MINI product placement in music video

    MINI is well-known for its product placements in newspapers (Weekly World News), movies (The Italian Job and Marmaduke), and live events. Recently, MINI has moved into music videos.  From the New York Times article “Product […]