• collectible of the day: THE OTHER MINI ads

    MINI USA’s ad agency Butler, Shine, Stern & Partners created an extensive series of print ads for the introduction of the MINI Clubman.  One of those was a five-page ad with three family portraits followed […]

  • collectible of the day: ZIG. ZAG. ZUG. ads

    MINI USA heavily advertised the MINI Clubman when it launched in March 2008.  The advertising campaign by Butler, Shine, Stern & Partners introduced the terms “ZIG” (MINI Hardtop), “ZAG” (MINI Convertible), and “ZUG” (MINI Clubman). […]

  • collectible of the day: NEW MINI OWNER gift

    In the first few years of the MINI in the US, MINI USA gave new owners the MINI UNWRAPPED CD with information about the vehicles.  In keeping with current technology, MINI USA now gives new […]

  • Car Talk MINI test drives

    Listeners of National Public Radio (NPR) on weekends are familiar with the program “Car Talk” featuring “Click and Clack”, or Tom and Ray Magliozzi.  On the program the brothers review cars and attempt to solve […]