Tag Archives : MINI Coupé


MINI Coupe and MINI Roadster brochure

THE NEW MINI COUPE. THE NEW MINI ROADSTER.THE NEW MINI COUPE. THE NEW MINI ROADSTER.

MINI USA has released the first MINI Roadster brochure in combination with the MINI Coupe.  The glossy, square-backed brochure contains 27 pages of information including:

  • Concept
  • MINI Coupe
  • MINI Roadster
  • Interior and Exterior Features
  • Colors and Upholstery
  • Wheel Options
  • Safety
  • Technical Data
  • Dimensional Drawings
  • Accessories
  • John Cooper Works
  • Music, Communications and Technology
  • MINImalism

Colors shown: Chili Red, Pepper White, Spice Orange, Midnight Black, British Racing Green II, Eclipse Gray, Lightning Blue, White Silver.

The MINI USA catalog number is MY12 AG R58R59 20K-1011.  36USC220506

Part number: 5 11 999 525 25 (L) 2 2011 VM.


collectibles: Matter Magazine MINI Coupe Adventure

 Matter Magazine Matter Magazine MINI Coupe Adventure cover

Back in December, we posted the article MINI collaborates with Matter Magazine to promote the MINI Coupe.  The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul.  From the website, you could follow the adventure with video, words, and photos.  The team took two MINI Cooper S Coupes and a MINI Cooper SD Countryman.

When it was announced, we requested a free copy and Matter Magazine sent one via international mail.  The 24-page booklet titled “Another Day. Another Adventure.” was actually separate from the magazine issue itself.  Inside, the team recounted their ten adventures with text, graphics, and photos.  Inserted inside the booklet was a fold-out map (see below) showing the route.  A unique collectible for MINI Coupe fans.

Matter Magazine MINI Coupe Adventure map


MINI collaborates with Matter Magazine to promote the MINI Coupe

ANOTHER DAY. ANOTHER ADVENTURE. website

MINI collaborated with Matter Magazine to promote the MINI Coupe with a new website anotherdayanotheradventure.com.

The project consisted of a roadtrip covering 3,000 kilometers (1,864 miles) in 12 days to 8 cities: Munich, Vienna, Budapest, Timisoara, Bucharest, Sofia, Thessaloniki, and Istanbul.  Follow the adventure with video, words, and photos.

ANOTHER DAY. ANOTHER ADVENTURE. (day 4)


MINI Roadster print ad campaign

MINI Roadster print ad 1 MINI Roadster print ad 2 MINI Roadster print ad 4

Earlier this week we featured the MINI Roadster video: Saturday in Istanbul.  Today we have seven print ads for the forthcoming MINI Roadster, some which have the Roadster share the spotlight with its “accomplice” (according to MINI) the MINI Coupe.  Print ads should start showing up in magazines in January 2012.  The ad slogans are:

  • Half the Seats TWICE the Fun.
  • Think Twice STILL Do It.
  • Survival of the QUICKEST.
  • From A to B OR NOT to B?
  • Made to CROSS the Line.
  • Get Used to Being FOLLOWED.
  • Choose Your ACCOMPLICE Wisely.
MINI Roadster print ad 3 MINI Raodster print ad 5
MINI Roadster print ad 6 MINI Raodster print ad 7

MINI Cooper S Coupe print ad

NO BACKSEAT DRIVERS. ad
NO BACKSEAT DRIVERS.

Action packed with a six-speed transmission, MacPherson suspension and a 181-horsepower turbocharged engine, this Cooper S two-seater leaves no room for anyone to tell you to slow down. In fact, when you hit 50 MPH, the rear spoiler automatically raises for better downforce, practically begging you to go even faster.  THE NEW MINI COUPE. HOLD ON.

A few days ago we featured the first MINI Coupe print ad for the John Cooper Works Coupe.  Here we have one for the MINI Cooper S Coupe shown in Lightning Blue and Silver.

The print ad can be found these issues:

  • Car and Driver. November 2011. (page 43)
  • The MINI International. Vol. 36. #2/2011. (page 75)

first MINI Coupe print ad

SATISFY YOUR SPEED TOOTH. adSATISFY YOUR SPEED TOOTH.

Action packed with a six-speed manual transmission, MacPherson suspension and a road-devouring 208-horsepower engine, this John Cooper Works two-seater lets you feed your craving for speed. And when you hit 50 MPH, the rear spoiler automatically raises for better downforce, begging you to go even faster in the fastest MINI yet. THE NEW MINI COUPE. HOLD ON.

Now that the MINI Coupe is officially on sale, MINI USA has begun its print ad campaign.  Expect to find more MINI Coupe ads in November issues of magazines arriving to subscribers now.

The ad shown here can be found in the following issues:

  • Automobile. November 2011. (page 87)
  • Motor Trend. November 2011. (page 77)
  • Road & Track. November 2011. (back cover)

the MINI Coupé Adventure Room

THE ADVENTURE ROOM.

MINI UK has a microsite devoted to the new MINI Coupe (which is just one of the countries that have this, the US not included).  It is part of MINI’s global campaign for the MINI Coupe “Another Day. Another Adventure.”.

Inside of the “Room”, MINI has six multimedia and interactive sections:

  1. MINI 24 Hour Endurance Race. This is a photo gallery of images from the 24 hour race at the Nürburgring.
  2. Get Blown Away.  Photos of the MINI Coupe undergoing wind-tunnel testing.
  3. Slots of Colours.  The interactive “slot machine” creates random images of the Coupe in three colors.
  4. The Adventure Never Ends.  Another photo gallery of the MINI Coupe, this time for MINIInternational.
  5. Coupé in the Limelight.  Behind-the-scenes video from the MINIInternational photoshoot.
  6. Design Meets Coupé.  “MINI Coupé: Inside the Design Team” video where Anders Warming interviews the design team.

Visit THE ADVENTURE ROOM.


online MINI Coupé brochure

online MINI Coupé brochure
For the MINI Coupe, MINI’s London-based ad agency created a very stylized brochure in the form of a graphic novel.  They vary somewhat from country to country, depending on the models offered, but all contain the same detailed and dynamic illustrations.

MINI Space discusses the creation of the brochure and gives a link to view and download the online UK version of it.

Read and download THE NEW MINI COUPÉ.

 online MINI Coupe brochure (pages 18-19)


MINI Coupe reviews

MINI Coupe body structure

The MINI Coupe officially launched on October 1st.  Today we bring you the most comprehensive list of the major automotive magazine and website reviews of the new MINI Coupe.  Browse the list and read the reviews from the sources you trust most.

Auto Express: MINI Coupe JCW Driven [June 2011]

Auto Spectator: 2012 Mini Coupé (Cooper, SD, S, John Cooper Works) Review – Pictures, features, specs [September 19, 2011]

Auto123.com: 2012 MINI Cooper Coupé First Impressions [September 12, 2011]

Autoblog: Quick Spin: 2012 Mini John Cooper Works Coupe [w/video] [June 14, 2011]

Autoblog: 2012 Mini Cooper Coupe gets up close and personal [June 20, 2011]

Autocar: Mini Coupe Cooper S review [June 6, 2011]

Autocar: Mini Coupe revealed [September 13, 2011]

Automobile: First Drive: 2012 Mini Cooper Coupe John Cooper Works [June 9, 2011]

Autonet.ca: 2012 MINI Coupe [September 16, 2011]

AutoWeek: 2012 Mini Cooper S Coupe, an AW Flash Drive Car Review [June 7, 2011]

CAR: Mini Coupe JCW (2011) CAR review [September 2, 2011]

Car and Driver: 2012 Mini John Cooper Works Coupe – Prototype Drive [June 2011]

CNET Reviews: Mini Cooper Coupe, the newest Mini (photos) [September 13, 2011]

Edmunds: 2012 Mini Cooper Coupe [Undated]

Edmunds: 2012 Mini Coupe John Cooper Works Road Test  [Undated]

evo: Driven: Mini John Cooper Works Coupe [September 2011]

Kelley Blue Book: 2012 Mini Cooper Coupe First Drive [September 28, 2011]

National Post: Posted Driving: Preview: 2012 Mini Coupe [September 15, 2011]

PistonHeads: Driven: MINI Coupe [September 20, 2011]

Road & Track: 2012 Mini Coupe – Driving Impressions [June 8, 2011]

The Telegraph: MINI Coupé review [September 7, 2011]

Top Gear: Mini (finally) reveals the Coupe [June 21, 2011]

What Car?: Mini Coupe Cooper SD review [September 1, 2011]

Winding Road: Driven: 2012 Mini Cooper S Coupe [September 28, 2011]


MINI Coupe brochure

MINI Coupe brochure [2012]THE NEW MINI COUPE.

We are just days from the launch of the new MINI Coupe on October 1st and MINI USA has released the model-specific brochure.  The glossy, square-backed brochure contains 39 pages of information including:

  • Concept
  • Models
  • Safety
  • Interior and Exterior Features
  • Music, Communications and Technology
  • Colors and Upholstery
  • Wheel Options
  • Performance
  • John Cooper Works
  • Accessories
  • Technical Data
  • Dimensional Drawings

Colors shown: Chili Red, Pepper White, Spice Orange, Midnight Black, British Racing Green II, Eclipse Gray, Lightning Blue, White Silver, MINI Yours Laguna Green.

The MINI USA catalog number is MY12 AG R58 5K-0711.  36USC220506

Part number: 1 11 058 267 25 (L) 2 2011 VM.