• collectible of the day: MINI service window clings

    In 2003, these small window clings began appearing in the service departments of MINI dealers in the US.  Instead of showing the mileage until the next oil change, they displayed short, quirky phrases.  MINI technicians […]

  • collectible of the day: The Book of ZUG

    MINI USA’s partner advertising agency, Butler, Shine, Stern & Partners, created the award-winning “ZIG. ZAG. ZUG.” ad campaign for the launch of MINI’s third model, the MINI Clubman.  The term ZIG was applied to the […]

  • collectible of the day: Luststoff sports drink

    For the launch of the first MINI One D model in Germany in June of 2003, MINI created several food items labeled LUSTSTOFF.  One of them was a 250 ml (about 8.5 oz.) plastic bottle […]

  • Auto Express: The Greatest Ever Hot Hatches

    Auto Express ranked its top 20 hot hatchbacks from the past 30 years.  The top 10 are: Renault Clio Williams Peugeot 205 GTi Renaultsport Clio 200 Cup Peugeot 306 Rallye VW Golf GTi MkII VW […]