For the launch of the MINI Cabrio (Convertible) in the summer of 2004, MINI used the slogan “ALWAYS OPEN” which in German is “IMMER OFFEN”.
MINI Germany produced this button pin with “IMMER OFFEN.” in red with the MINI logo below.
See other MINI Cabrio/Convertible launch collectibles:
MINI Cabrio sunglasses
MINI Convertible Dot Pens
MINI Convertible launch pen
CONVERTIBLE CONTRACT ad