From Butler, Shine, Stern & Partners:
Our new virtual MINI app lets consumers view the new MINI Countryman in any real-world environment they want–the peak of a mountain, the foot of a waterfall, or even their very own garage. Consumers can select from a variety of different configurations, view the vehicle at various angles, take pictures and upload them to share with friends. To launch the app we ran an ad in Wired with a QR code that sent users to the app store. We’re getting quite a bit of coverage.
See more photos at Try a MINI Countryman on for size.
Download the app from the iTunes App Store.