MINI vs. Monster: The Making of video
Last Friday, MINI released the MINI vs. Monster video ad on the YouTube MINI channel. The one and a half minute “3D slow motion” video ad features the four-member MINI family being jumped by a […]
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BSSP: MINI Countryman billboard
Following up on the MINI Countryman snowglobe installation, MINI Countryman Family Pack installation, and MINI Countryman NYC stunt, MINI USA’s advertising agency Butler, Shine, Stern & Partners has created the first MINI Countryman billboard. The […]
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MINI Countryman Bootgating collectibles
Over the weekend many MINI dealerships held “Bootgating” parties for the official launch of the new MINI Countryman. Of course, MINI USA produced appropriate items to give away at the parties. Items included: MINI BOOTGATING […]
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mobile MINI USA website launched
MINI USA quietly launched a mobile version of its website recently. For a long time, MINI USA’s Flash-based website did not work on mobile phones, so MINI USA addressed the problem with this new mobile-friendly […]